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8 Tactics To Make Service Your Competitive Advantage

Startup Professionals Musings

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Young entrepreneurs and startups, in particular, often remain naively unfocused, despite their passion, of what it takes to provide the high-quality service expected. Train and coach continuously.

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6 Mistakes Often Made Positioning Against Competition

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

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Switching costs: A competitive advantage?

Berkonomics

But how about the other side of the coin? Know the cost to move from your existing platform and estimate the switching costs for moving from a competitor’s product or service to yours. Increase the barriers to your customer’s switching, not just with excellent service, but with some form of personal touch.

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Why I Look for Obsessive and Competitive Founders

Both Sides of the Table

Last week’s obsession was about obsession itself. He wants to compete to be the lead drummer in the competitive ensemble and study under Terence, an obsessive instructor who is hell bent on winning competitions for the school. But the film has my brain buzzing all week about obsessive and competitive people.

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Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. Think about your positioning. Think about your positioning. What competition would you face? Or quality and service?

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A Bigger Truth About Restaurant Food Delivery

Both Sides of the Table

Even more likely is eventual technology disruption where drones deliver foods and make it hard for existing car delivery services to compete. So when delivery services came along many were willing to pay the fee to try and increase business. I have some compelling data that suggests it may just become ChowNow.

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5 Keys To Achieving Memorable Competitive Distinction

Startup Professionals Musings

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Differentiation is still a key requirement for a successful startup rollout, and but it must be sustainable to keep ahead of new competition. Trying to be all things to all people never works.