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Packaging, pricing & discounts – In the early days of my first company we always had “list prices&# we quoted to customers and of course we were always willing to negotiate based on who the client was, how important the business was to us, who the competition was and how well the deal was negotiated. We called it PUCCKA.
I must admit I discuss this very frequently with portfolio companies but hadn’t thought to write about it. The initial Apple/AT&T deal was of course limited to the geography in which AT&T operated and thus after its initial success Apple had a template for exclusivity agreements in other countries.
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We have a configurable alarm that reminds people to write down their dream when they wake up. In the search page, users can view/edit/delete their dreams and also share with a unique website link that displays the dream in a simple template via social media (e.g., Template: I just had a (feeling) dream about (theme)!
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What if there was another competitive cash register on the market? Sure, theres a wave of new technology solutions that have come into the market that are competitive with DoubleClick, but, they are unproven. After writing this, I think I smell something. Whats the cost of not having it? Ahh, maybe Im just being paranoid.
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