Startup Professionals Musings

JANUARY 18, 2015

If your business is to be a thought leader in the social media world, the dominant system of grading how much influence you have online today is your Klout score, as explained in a recent book, “ Klout Matters ,” by Gina Carr and Terry Brock. If you can’t write it down, you probably don’t understand it. Build a team.

Social Media 104

Social Media Ideas Media Writing 104

Both Sides of the Table

OCTOBER 26, 2014

It’s why in this article I advise that people “market today not futures” because you don’t want your playbook in the hands of the competition. The other thing that tech execs often want to do is to delegate the PR to their marketing person. I wrote about how to build relationships with journalists in this post.

Press 319

Press Startup Writing Training 319

Startup Professionals Musings

JULY 24, 2015

In this age of relationships, you, the entrepreneur, are a very important element of your new brand, and it’s never too early to start marketing the value of your expertise, insights and ideas. Develop an efficient and effective writing style. It's the first step to full use of social media marketing.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Both Sides of the Table

JANUARY 26, 2013

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. I will add to this as I write more in the coming weeks on the topic. ” An angle can be, Starbucks is piloting this product in 500 stores; or.

Startup 355

Startup Funding News Press 355

Startup Professionals Musings

OCTOBER 26, 2013

If your business is to be a thought leader in the social media world, the dominant system of grading how much influence you have online today is your Klout score, as explained in a new book, “ Klout Matters ,” by Gina Carr and Terry Brock. If you can’t write it down, you probably don’t understand it. Build a team.

Social Media 92

Social Media Ideas Media Writing 92

Startup Professionals Musings

FEBRUARY 27, 2019

Yet I find that few of today’s workers realize that succeeding as a freelancer requires a whole new focus on “marketing” yourself. As you know, things can change quickly, as businesses try to survive and adapt to an evolving market, so it’s better to be prepared than caught off guard. Write down some target objectives and milestones.

Startup 98

Startup Outsource Development Competition Social Media 98

Startup Professionals Musings

FEBRUARY 6, 2016

If your business is to be a thought leader in the social media world, the dominant system of grading how much influence you have online today is your Klout score, as explained in a book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock. If you can’t write it down, you probably don’t understand it. Build a team.

Social Media 63

Social Media Ideas Media Writing 63

Both Sides of the Table

JANUARY 14, 2014

Social media users are over 60% more likely to check email at least four times a day than those who don’t use social media. It’s why opt-in marketing databases can be so incredibly valuable for companies like Gilt Groupe, One King’s Lane and AdoreMe. 94% of all online adults use email.

Email 339

Email SaaS Venture Capital Google 339

Both Sides of the Table

JANUARY 23, 2011

PR isn’t something that can be delegated – The other thing that tech execs often want to do is to delegate the PR to their marketing person. Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent.

Startup 349

Startup Writing Press Blogging 349

Both Sides of the Table

SEPTEMBER 13, 2009

I’m not going to cover in this post the obvious post-show marketing tasks such as following up on all those business cards you grabbed, communicating with all those people who registered at your site and leveraging your new found fame to score venture capital. Use social media to be sure people are aware of it.

Startup 310

Startup Venture Capital Press Journal 310

Startup Professionals Musings

SEPTEMBER 2, 2018

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. Even artisan-based services, like graphic design and writing good ad copy, have innovative processes and principles. Capture your “secret sauce.”

Services 72

Services Startup Training Writing 72

Both Sides of the Table

OCTOBER 22, 2010

I had called on Chamillionaire from the audience and asked him to provide some views on how artists view social media, why they use it and where it’s heading. I’ve known Chamillionaire for a couple of years and I’ve never been at a tech event where he HASN’T upstaged everybody with his marketing insights.

Entrepreneur 356

Entrepreneur Venture Capital Startup Email 356

Tech Zulu Event

NOVEMBER 18, 2011

That is, of course, as long as what you are selling is the absolute best in your market.) Being in business since I was 18 years old has led to a lot of conferences, meetings, mixers, classes, tradeshows and after parties. Find events, conferences, mixers, networking groups, meet up groups who would find value in hearing your insights.

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

JUNE 27, 2014

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. Even artisan-based services, like graphic design and writing good ad copy, have innovative processes and principles. Capture your “secret sauce.”

Services 105

Services Startup Training Writing 105

Startup Professionals Musings

AUGUST 17, 2016

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. Even artisan-based services, like graphic design and writing good ad copy, have innovative processes and principles. Capture your “secret sauce.”

Services 61

Services Startup Training Writing 61

Tech Zulu Event

OCTOBER 31, 2011

Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network. Jim Farley is Ford Motor Company’s group vice president, global marketing, sales and service. Thanks to our Sponsors!

Los Angeles 75

Los Angeles Angel Social Media Media 75

Tech Zulu Event

NOVEMBER 30, 2012

25 Years of Writing Code. Adam Sroka, an agile software innovator, is a self-taught programmer with 25 years of writing code and previously combined his coding skills with his knowledge of agile and lean management techniques as a coach and technical trainer. Established In 2010 By PayPal’s First Head of US marketing.

Technical Review 88

Technical Review Software Review Bertelsmann Technology 88

Both Sides of the Table

MAY 4, 2013

Should I trust my instincts for founders and products or should I be more focused on the market size or business plan? But I think there is a down side that I see in startups that raise artificially at prices above what a normal market might value. They do this because they have amazing skills at writing business plans.

Venture Capital 347

Venture Capital Startup Pricing Invest 347

Tech Zulu Event

OCTOBER 10, 2012

Planana handles getting sponsorship dollars for your event so you can focus on marketing it. YouTube is a powerful marketing vehicle most companies have yet to take advantage of. A tongue cleaner company called Orabrush went from no sales to a million in under a year just by marketing their YouTube videos.

Startup 77

Startup Conference Google Web 77

Tech Zulu Event

OCTOBER 31, 2011

Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network. Jim Farley is Ford Motor Company’s group vice president, global marketing, sales and service. Thanks to our Sponsors!

Los Angeles 49

Los Angeles Angel Social Media Media 49

Tech Zulu Event

OCTOBER 3, 2012

Hours after the panelists debated the future of content distribution at the Silicon Beach @ USC conference, across campus at the Annenberg Innovation Lab a remarkable product demo was taking place by Coincident.TV. A technology that will surely revolutionize how viewers interact with content and television in the very near future.

Screening 109

Screening Content CTO Hire Platform 109

Both Sides of the Table

MARCH 22, 2011

As you may know I outlined my rules for maximum impact at events / conferences before SXSW began. On the other hand, 10 years ago when we all felt like this last time the total market size for any company was at maximum 100 million potential users. It has to do with the future of social networking. Let’s repeat that.

Ideas 294

Ideas Startup Marketing Pricing 294

Tech Zulu Event

NOVEMBER 11, 2011

For how to market your blog in order to get site visitors I suggest checking out the Marketing Show and if you can attend the next Pub Con it is one the best conferences to learn about getting web traffic. One of the hardest things about being a blogger is drawing that line between being a business owner and writing for passion.

Blogging 83

Blogging Email Writing Sites 83

Both Sides of the Table

MAY 4, 2013

Should I trust my instincts for founders and products or should I be more focused on the market size or business plan? They do this because they have amazing skills at writing business plans. ” I love businesses that don’t lend themselves well to VC Panels at conferences or Demo Days. What price? I love complexity.

Startup 361

Startup Venture Capital Pricing Technical Review 361

Both Sides of the Table

MAY 25, 2013

In the original version of his post, Andy writes. It’s a market, after all. The best VCs I know take 11pm conference calls. And I’ll know in 18 months whether we have product / market fit. I use social media. They see how hard she does her job. The industry isn’t dying. It is changing.

Venture Capital 374

Venture Capital Entrepreneur Invest Funding 374

Both Sides of the Table

OCTOBER 29, 2009

so compelling (other than the fact that the CEO Sean Rad is a great young technology leader and his advisers – Brian Norgard , Dan Gould and Evan Rifkin - are some of the guys I respect most in the LA tech market.). This is why many people are so excited by how much traffic they’re now generating from social media.

Ideas 286

Ideas Advertising Google Technical Review 286

socalTECH

AUGUST 20, 2018

What's the best way to build a strong portfolio of technology companies, which tap into the broadest markets and avoids the "bubble" group-think of many venture firms? They're also big influencers in this new wave of social media, with mobile and the internet. That's how we think about it.

Venture Capital 100

Venture Capital Invest Capital Startup 100

InfoChachkie

FEBRUARY 24, 2011

To what extent have you been able to leverage your experiences as a brand marketer to effectively address the differing concerns of these constituents, without utterly confusing your message? Write it down…. The most immediate and natural extension for us is conferences since our solution fits perfectly for that industry.”.

Startup 233

Startup Design Mobile Social Network 233

Tech Zulu Event

JANUARY 19, 2012

In April 2011, the Association of Coupon Professionals held an Industry Conference in Atlanta to address the present and future state of couponing. Due to the combination of these factors, marketers began to more heavily fund digital platforms. Looking Ahead to the “Social-Local-Mobile” Strategy.

Mobile 85

Mobile Software Review Statistics Technical Review 85

Tech Zulu Event

NOVEMBER 5, 2012

A graduate of Ohio Northern University , Ferres built a digital marketing agency called BounceFire , which was acquired in May 2011 by a company in Phoenix, AZ. In November 2011 I was honored at the White House as an Empact100 recipient and participated in the FEE Summit conference (Now Empact Summit). What Inspired You?

Mentor 94

Mentor Platform Social Network Chief Technology Officer 94

Tech Zulu Event

SEPTEMBER 22, 2012

I needed to have a plan to be efficient with my time during the 3 day conference. The best way to get a journalist’s attention is to know who you are writing to and what interests them. To start, let’s take a peek inside my train of thinking while I was preparing what I would report on for Tech Crunch Disrupt 2012.

Press 97

Press Startup Technical Review Email 97

Both Sides of the Table

APRIL 10, 2010

In fact, I said as much in September 09 at a Twitter conference in LA on a panel that Guy Kawasaki was moderating. And aside from having great market power (the main reason for Twitter to own the client and the customer) advertising is one of the primary reasons that I believe Twitter needs to own the client applications.

Acquisition 287

Acquisition Develop Development Conference 287

Both Sides of the Table

JANUARY 17, 2011

So I thought I’d write a post about how I drive my personal creativity. (A The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. When I write a blog post I often see the words before I write them. These are all creative processes.

Writing 356

Writing Startup Ideas Summary 356

Startup Professionals Musings

SEPTEMBER 7, 2022

Every industry organization has regular local meetings and annual conferences for education purposes and bringing the right people together. Write a business plan for your desired new business. Make sure you can get consistent names on Twitter, Facebook, and other key social media sites.

Startup 114

Startup Tips Coach Satisfaction 114

Both Sides of the Table

MARCH 22, 2010

File this under both Startup Adivce and Sales & Marketing Advice. Journalists don’t know enough about your company before the show, don’t have time for proper research, and you will be competing for their time afterward with 49+ other companies that want them to write about you. - Many other great companies are not. -

Tips 307

Tips Startup Press Blogging 307

SoCal CTO

SEPTEMBER 8, 2010

Paul Graham on trends for the future - Business of Software Blog , August 25, 2010 Paul Graham spoke at last year's Business of Software conference. We had to write a CRM to keep track of them all. A Smart Bear: Startups and Marketing for Geeks , August 9, 2010 This is Part 3 of the series: 5 lessons from 150 startup pitches.?

Startup 191

Startup Venture Capital Blogging CTO Hire 191

Both Sides of the Table

JANUARY 19, 2010

I’m writing this post as part of my series with Advice on Raising Venture Capital but will file it under Sales Tips as well since it applies equally to both scenarios. I would try a line like, “I know that some of you might be social media experts and others may be less deep on this particular area. Congratulations.

Venture Capital 318

Venture Capital Startup Sales Writing 318