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I recently spoke at the Blue Glass conference on the topic of marketing. I’ll write up some thoughts in a blog post format soon. We’ve been testing things like: How do Facebook “Likes” perform relative to FB ads that drive you directly to a web page. How do brand pages convert relative to the Timeline.
Like many of you I read the Is Web Summit a Scam article making the rounds this week. I have attended Web Summits three times – it is not a scam. It’s a big conference and all big conferences charge money, make money and serve a diverse set of needs. I hate attending big conference. Let me be clear.
In addition, the discipline of producing it, like writing a business plan, will help you immensely in understanding the key elements that drive you and your business. I often hear the excuse that writing a book takes precious time away from building and running your business, which you cannot afford.
The other worthwhile exercise is to write down what your competitors uses as its USPs – even ones that you don’t think are really valuable to customers. They may have met you at a conference, attended a webconference or somehow else interacted with your company’s marketing department. So what’s next?
In fact, I said as much in September 09 at a Twitter conference in LA on a panel that Guy Kawasaki was moderating. First, I believe that Seesmic has an excellent product – especially the web version of their product and that having another senior and experienced exec like Loic Le Meur would be great for Twitter.
And there’s conferences. Oh, the conferences. Web Summit. I know I can’t be in every deal and I know that the easy part of being a VC is writing the first check in a deal. If an accelerator is writing you they’re also writing 25 other VCs. Fortune Brainstorm. I don’t. Pay attention.
I know it’s easier to write “horse race&# stories about who’s signing up more users, raising more funding or who’s “hot&# lately. I’m starting to spend my time evaluating companies that can help brands simultaneously build within the fortress but also maintain social value in the open web.
Where Stealth is Good – There’s a lot of discussions on the web about whether startups should be stealthy before they launch or not. Market to Your Target Audience – I’ve seen a lot of startups who like to write blog posts on life as an entrepreneur. Say hello to them at conferences. Read their articles.
CreatorUp is the online web series school teaching the next generation of web series creators how to make and market their own new video projects on the web. And our network of filmmaker and entertainment industry colleagues allow us to recruit top teachers who are leaders in the web world. When was it launched and where?
Why Every Entrepreneur Should Write and 9 Tips To Get Started - OnStartups , September 27, 2010 "The best part of blogging is the people you will meet"- Hugh MacLeod repeating wisdom from Loic Lemeur to me at the Big Pink at 2 am in South Beach after the Future of Web Apps 2008. Why You Should Write. Kanye West.
I’ve been meaning to write this post since September of last year when Brad Feld first wrote about the The Founders Visa Movement. I commented briefly on his blog and made a mental note to write a blog post. At the time he granted me permission to write about his story. Felipe grew up in Brazil.
If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. Even artisan-based services, like graphic design and writing good ad copy, have innovative processes and principles. Capture your “secret sauce.”
This was the first in her string of web properties. Tracy is knowledgeable enough to talk tech and swap design & product stories with other founders, but she realized early that networking amongst this group and reading and writing in their journals would not bring her more customers. She became part of the fabric of her community.
was the “static&# web. Traditional media companies published their stories on the web. was the 2-way web. I then remember when Amazon started selling books on the web. And if they can monetize their follower base then they have an incentive to grow their base, Tweet more, engage more and write better quality Tweets.
I recently wrote a post about how to get access to people at conferences and how to connect with people on social networks. I got to thinking more broadly about social networks and the real-time web. I’ve been thinking a lot about comments lately. As usual we began a dialog with lots of people sharing their points of view.
To say he has had an impact on the web would be an understatement. It was a pleasure to write them myself. He presented the idea at the TED conference in the mid 90′s and was literally boo’d while he was on stage. His impact has even helped a small country gain admission to the United Nations. Overture (Goto.com).
In 2006, I gave a keynote speech at the Newspaper Association of America’s national conference in Chicago. I remember during one leadership meeting, our Operations Manager brought it to our attention that we were writing $80,000 in Channel partner checks that month and what were we going to do about that? By Kim Shepherd.
He keynotes leading technology conferences on cloud computing, SOA, enterprise application integration, and enterprise architecture. Alex is a proven web entrepreneur, having led and sold multiple successful startups. Alex Kazerani. Chairman & CEO at Edgecast. Scott Kriz. CEO at Bitium.
I re-connected with Andy Liu the founder & CEO of BuddyTV – the largest destination for social TV enthusiasts on the web. because every community needs its local tech press to report on companies and run conference. I don’t write about LA but I write from LA. Marketing Muscle. It’s awesome.
If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. Even artisan-based services, like graphic design and writing good ad copy, have innovative processes and principles. Capture your “secret sauce.”
If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. Even artisan-based services, like graphic design and writing good ad copy, have innovative processes and principles. Capture your “secret sauce.”
The best strategy is to let the board member ask his or her question, write it down, tell them it’s a good question and one you’re happy to spend time with them explaining after the meeting but that your goal for today is to address the bigger issue of X. That’s why I like webconference over telephone — it keeps people more honest.
Evernote is the most incredible notetaking tool keeping me organized while catering to my ADD personality and click addiction web research. However, when I met up with the founders of Annotary I was intrigued as they described that their tool allows you to highlight and write notes straight on the websites I’m reading.
When my friend and the father of LA’s tech startup community Bill Gross first demonstrated his company GoTo.com (renamed Overture) on stage at a TED conference he was actually booed (True story. You can hear many other amazing stories in this 1:1 interview ). What was Bill Gross’s heretical idea as portrayed to the tech elite?
It''s more than showing up every two months and writing that dues check so they can say they''re an angel--it''s having them pitch in and grab the oars, and help move the group forward. To do that, we''ve help organize our members into subject matter areas, whether they know IT, or web stuff, or engineering, or manufacturing.
Hours after the panelists debated the future of content distribution at the Silicon Beach @ USC conference, across campus at the Annenberg Innovation Lab a remarkable product demo was taking place by Coincident.TV. A technology that will surely revolutionize how viewers interact with content and television in the very near future.
Dreamforce is the conference for sales and marketing professionals. Why am I writing an article about a trade show that occurred nearly four months ago? 50% increase in web traffic which generated twice as many qualified leads to the vs. the average month in 2014. $1M Good question. I am a trade show skeptic.
Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property. Utilize all the avenues for networking, including industry conferences, investor meetings, peer gatherings, and local civic organizations, to make your presence and value known.
If you’re raising a round where a new lead investor would invest $5 million the VC fund must have no less than $100 million and if you’re looking for them to write $15–20 million as the lead their fund realistically should be at least $400 million. even if it’s just a webconference call walk through.
If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. Even artisan-based services, like graphic design and writing good ad copy, have innovative processes and principles. Capture your “secret sauce.”
I recently hosted a panel at the Twiistup Conference about LA tech companies. When he had the idea for his company, he didn’t write a long business plan or try to raise money to hire an agency to build a website for him.
Along with helping build Huddlewoo, Ferres is building a web marketing agency called Ciplex and also runs a company called Creative Priority that helps web marketing companies become more successful. What Inspired You? I am constantly reading articles, stories and books about and written by fascinating people.
Being in business since I was 18 years old has led to a lot of conferences, meetings, mixers, classes, tradeshows and after parties. On the card I usually write the date, where I met the person, how I met them and what value I can bring to the table. Some have called me a “super connector”. Ask yourself, ‘what does my company solve’?
If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. Even artisan-based services, like graphic design and writing good ad copy, have innovative processes and principles. Capture your “secret sauce.”
I needed to have a plan to be efficient with my time during the 3 day conference. The best way to get a journalist’s attention is to know who you are writing to and what interests them. So many “off the list” companies hammered me to interview them, but I already knew where my focus was; web applications. 1 Pre Planning.
.” Pathbrite’s technology is providing a smarter, more flexible, and Web 2.0 Pathbrite’s Web 2.0 To top it all off, students preparing to enter the workforce can now share their portfolios with potential employers as evidence of their work product, presentations, writing samples and internships.
With Lisa as CEO, the company has grown from an idea for a grassroots conference into a diversified media company. Tim Street – Topping Mashable’s list of Social Media VIPs in Los Angeles Tim Street is a Writer, Producer, Director, Editor, New Media Consultant and Web Video Branded Entertainment Pioneer. Thanks to our Sponsors!
In April 2011, the Association of Coupon Professionals held an Industry Conference in Atlanta to address the present and future state of couponing. Precise analytics allow companies to “ measure online distribution of coupons by tracking the printing of web pages and page views;” a significant advantage with digital.
Start a blog and write for industry forums and newsletters. Every organization and web site is begging for content, so spread yourself around. Reporters are always looking for content, so they rarely turn away professionals they meet at conferences or events. Every business community sponsors a plethora of these events.
With Lisa as CEO, the company has grown from an idea for a grassroots conference into a diversified media company. Tim Street – Topping Mashable’s list of Social Media VIPs in Los Angeles Tim Street is a Writer, Producer, Director, Editor, New Media Consultant and Web Video Branded Entertainment Pioneer. Thanks to our Sponsors!
But I have to catch a flight to New York for a two-day computer vision conference and 2 board meetings, 2 board dinners and a catch up with my LPs to tell them how our fund is going. And there is no short-cut, no collaboration tool, no spreadsheet, no webconference tool that can build trust even remotely as effectively as being in person.
I had seen many cycles and decided that since I was going to do it all over again I should write about it. I decided to write about my experience and to be blunt. It became a huge kerfuffle with many VC partners writing to thank me for the post, which exposed those that gave their industry a bad name. And covered we did.
He blogs to 10,000 web entrepreneurs at Software by Rob and co-hosts the podcast Startups for the Rest of Us. What Apple proved, and what I suspect is the issue with web content, is that monetization was a product problem. We had to write a CRM to keep track of them all. August 20, 2010 They say people won't pay for content.
Messenger : Lynda Weinman , Co-Founder and Executive Chair, lynda.com and author of Designing Web Graphics , a world-wide bestseller, translated into 15 languages. 8 ) I love the fact that you literally “wrote the book” on web design, because it was a book you wanted to read and it didn’t yet exist. free weekly Infochachkie articles!
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