Remove Conference Remove Web Remove Writing
article thumbnail

Marketing Presentation from Blue Glass Conference

Both Sides of the Table

I recently spoke at the Blue Glass conference on the topic of marketing. I’ll write up some thoughts in a blog post format soon. We’ve been testing things like: How do Facebook “Likes” perform relative to FB ads that drive you directly to a web page. How do brand pages convert relative to the Timeline.

article thumbnail

What Should You Make of the Web Summit Controversy? A View Behind the Scenes

Both Sides of the Table

Like many of you I read the Is Web Summit a Scam article making the rounds this week. I have attended Web Summits three times – it is not a scam. It’s a big conference and all big conferences charge money, make money and serve a diverse set of needs. I hate attending big conference. Let me be clear.

Web 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Ways Writing a Book Will Kick-Start Business Growth

Startup Professionals Musings

In addition, the discipline of producing it, like writing a business plan, will help you immensely in understanding the key elements that drive you and your business. I often hear the excuse that writing a book takes precious time away from building and running your business, which you cannot afford.

Writing 19
article thumbnail

To Sell Anything You Need to Know What Makes You Unique

Both Sides of the Table

The other worthwhile exercise is to write down what your competitors uses as its USPs – even ones that you don’t think are really valuable to customers. They may have met you at a conference, attended a web conference or somehow else interacted with your company’s marketing department. So what’s next?

Sales 336
article thumbnail

Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

In fact, I said as much in September 09 at a Twitter conference in LA on a panel that Guy Kawasaki was moderating. First, I believe that Seesmic has an excellent product – especially the web version of their product and that having another senior and experienced exec like Loic Le Meur would be great for Twitter.

article thumbnail

Some Reflections on VC Investment Decisions

Both Sides of the Table

And there’s conferences. Oh, the conferences. Web Summit. I know I can’t be in every deal and I know that the easy part of being a VC is writing the first check in a deal. If an accelerator is writing you they’re also writing 25 other VCs. Fortune Brainstorm. I don’t. Pay attention.

article thumbnail

Twitter, Jobs, Democracy & The US Elections

Both Sides of the Table

I know it’s easier to write “horse race&# stories about who’s signing up more users, raising more funding or who’s “hot&# lately. I’m starting to spend my time evaluating companies that can help brands simultaneously build within the fortress but also maintain social value in the open web.