Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. It’s also one of the most accountable, with in-depth data provided by search engines about performance. You can start an SEM campaign with as little as $50 today and get results very quickly.

Customer 146

Customer Custom Marketing Startup 146

TechEmpower

NOVEMBER 13, 2023

Populating them can be hard work, especially when the content needs to be just right. On a different project, we’d just used a Large Language Model (LLM) - in this case OpenAI’s GPT - to provide users with pre-filled text boxes, with content based on choices they’d previously made. Which means better conversions and happier customers.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

Startup Professionals Musings

MAY 19, 2019

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. Your content must continue to deliver new ideas.

Customer 93

Customer Custom Marketing Tips 93

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. I agree with YouTube (that they provide more (hosting, ad sales, etc.)

Networking 366

Networking Media Content Customer 366

socalTECH

JUNE 14, 2013

It''s almost always difficult to get people to share information about your startup to the world. He explained the sharing of cute dog photos came out of the company''s desire to create engaging content in Facebook, about something that people find interesting. Does it work?

Customer 216

Customer Custom Santa Monica Social Media 216

Both Sides of the Table

OCTOBER 10, 2011

Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the convenience of instantly available films. Netflix needs to segment their customers and charge each what is appropriate. We need video reel to show customers that you care. Not a freakin’ blog post.

Netflix 287

Netflix Customer Custom Pricing 287

TechCrunch LA

SEPTEMBER 7, 2021

In today’s highly competitive ad environment, both content and data are kings. What can you tell us about MuteSix as an agency? Greg Gillman: We’ve been around for about nine years. For agencies that work with large brands, usually it’s more about impression buying versus performance buying.

Commerce 211

Commerce Content Marketing Startup 211

Both Sides of the Table

JANUARY 11, 2014

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. I believe growth hacking is about all of this. I’d like to make the case that the article is wrong. I’d strongly encourage you to read it.

Technical Review 384

Technical Review SEM SEO Marketing 384

InfoChachkie

JULY 16, 2012

As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Skimlinks is an affiliate marketing tool that allows website publishers to readily monetize their online content.

Custom 226

Custom Customer Entrepreneur Advertising 226

Startup Professionals Musings

JULY 1, 2019

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today.

Customer 85

Customer Custom Social Media Technical Review 85

InfoChachkie

MAY 27, 2013

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. The team''s ability to drive significant customer interest without spending a dime on marketing was one of the reasons Jim Andelman and I invested in the company. Don’t Over Sell It.

Customer 195

Customer Custom Template Startup 195

Startup Professionals Musings

AUGUST 29, 2015

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. Many people don’t post about their experiences, but still routinely check first to see what others are saying about the brand and the product online.

Customer 103

Customer Custom Marketing Social Media 103

Startup Professionals Musings

SEPTEMBER 30, 2018

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product. The key is consistency.

Content 92

Content Marketing Advertising Customer 92

socalTECH

MARCH 4, 2014

Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." READ MORE>>.

Demand 138

Demand Content Media Santa Monica 138

Both Sides of the Table

JANUARY 19, 2015

Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content. We have made 5 online video investments in total – some we will talk about later this year.

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

MAY 25, 2014

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. Thus customers and partners rely more and more on personal engagement with people. New technologies are everywhere today. Offer utility to each audience member.

Customer 99

Customer Custom Startup Content 99

InfoChachkie

JULY 5, 2012

Coull Entrepreneurs Get More Customers. <JG change the link in first sentence to the infoChachkie post> As noted in YouTube Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. What’s So Cool About Coull?

Custom 133

Custom Customer Entrepreneur Advertising 133

SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others. One thing to make clear, StartupRoar is a jump off point.

Content 175

Content Startup Social Media IP 175

InfoChachkie

MAY 27, 2013

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. The team''s ability to drive significant customer interest without spending a dime on marketing was one of the reasons Jim Andelman and I invested in the company. Don’t Over Sell It.

Customer 153

Customer Custom Template Startup 153

Startup Professionals Musings

FEBRUARY 20, 2022

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. It’s all about content that will bring the masses to your business: Highly relevant.

Content 146

Content Newsletter Competition Writing 146

Startup Professionals Musings

SEPTEMBER 2, 2012

Yet in the business plans I see, the marketing content and budget are smaller than ever. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Digital quite simply is not for repurposing content that exists in other channels.

Customer 100

Customer Custom Marketing Demand 100

socalTECH

MAY 2, 2011

San Diego-based Sony Online Entertainment , the developer of massively multiplayer online games, has provided details of the intrusion on the firm's systems, saying that hackers may have stolen its customer information. The revelation follows last week's hacking of Sony's PlayStation Network and other services.

Entertainment 145

Entertainment Customer Custom San Diego 145

socalTECH

MAY 21, 2014

Are you a content creator for the web? It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience.

Downey 215

Downey Content Help Startup 215

socalTECH

MARCH 24, 2011

Santa Monica-based Demand Media , the Internet content publishing company run by Richard Rosenblatt, is applying its crowdsourced content model to eNom , the domain name registrar it owns. According to eNom, it has put up a new content portal focused on the.ORG domain name, which is powered by Demand Media's creative studios.

Demand 165

Demand Content Media Santa Monica 165

Both Sides of the Table

APRIL 11, 2011

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. We also talked about why Jon decided to leave Google to become an EIR at a VC firm (Polaris) – minute 33. Or creating quizzes or games with your content.

Buzzfeed 354

Buzzfeed Content Tips Blogging 354

TechCrunch LA

NOVEMBER 8, 2022

Movio’s user base is currently in the lower hundreds of thousands, with paying customers nearing 1,000. do but for video production,” Xu said to TechCrunch, referring to two of the top AI content helpers of today. “AI-generated video is just a small segment within the AIGC [AI generated content] industry. .

Generative AI 182

Generative AI Marketing Artificial Inteligence Template 182

socalTECH

FEBRUARY 19, 2016

The company operates the Ipsy Open Studios based in Los Angeles, which specifically caters to content creators in the beauty area. We caught up with him to learn more about IPSy and its subscription business. It's all about self expression. Explain a little bit about Michelle's videos and how they created the business?

Commerce 100

Commerce Content Sample Yahoo 100

Startup Professionals Musings

MARCH 22, 2013

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today.

Customer 100

Customer Custom Startup Social Media 100

Startup Professionals Musings

AUGUST 9, 2021

Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. Push negative content out of view. Remove unwanted content, where possible. Quickly address every negative.

Search Engine Optimization 163

Search Engine Optimization Content Social Network Google 163

SoCal CTO

NOVEMBER 17, 2009

I roughly know about MakeItWork, but tell me a bit about where you spend your time day-to-day. I have a few meetings with the team, perhaps about the website design, radio show structure, an event we are working on, a sponsorship (perhaps the uniforms for our youth basketball team). I recently posted about SEO for Startups.

Acquisition 170

Acquisition Customer Custom Ideas 170

Startup Professionals Musings

MAY 14, 2017

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. It’s all about content that will bring the masses to your business: Highly relevant.

Content 67

Content Marketing Newsletter Writing 67

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. It’s also one of the most accountable, with in-depth data provided by search engines about performance. You can start an SEM campaign with as little as $50 today and get results very quickly.

Customer 60

Customer Custom Marketing Social Media 60

Startup Professionals Musings

APRIL 17, 2015

An adequate use of content in terms of quality, completeness, and depth. Willingness in analysis, vision, and numbers to think about the future. The BHAG always poses three questions in parallel: What are you deeply passionate about? It is about identifying a core competence which others cannot match.

Customer 102

Customer Custom Organization Course 102

Startup Professionals Musings

FEBRUARY 26, 2023

Based on traditional research, getting new customers is five to ten times harder than getting additional revenue from existing customers. All-you-can-eat content model. Here the key is to convince customers that you have something really rare, and maybe even entice them into a long-term but affordable relationship.

Startup 117

Startup Pricing Customer Custom 117

Startup Professionals Musings

DECEMBER 8, 2013

You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. A good start is a book on content marketing, “ Accelerate! ” Curation, the most efficient content. Start creating content today.

Content 114

Content Marketing Startup eBook 114

Tech Zulu Event

NOVEMBER 2, 2015

Don’t I hear the same thing year after year about better, faster, cheaper? Now nearly every conversation about marketing starts with growth. Apparently, the key to growth is the relationships that you may have with customers and suppliers. ” Is it really that disruptive though? But that’s irrelevant.

Oracle 40

Oracle Customer Custom Marketing 40