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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

“They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. In today’s highly competitive ad environment, both content and data are kings. I oversee sales, marketing and partnerships, and my role is really trying to figure out which brands make most sense to partner with MuteSix.

Commerce 211
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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

Making money on livestreams has never been easier thanks to a suite of tools from the Los Angeles-based startup Maestro , which just nabbed $15 million in financing to grow its business. Sales, Sony Music Entertainment, in a statement. . “The third piece is a developer ecosystem,” Evans said.

Tool 315
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Mythical Games raises $75M to build an NFT game engine

TechCrunch LA

Even as NFT sales dip below their most speculative highs, startups aiming to tap into their potential are still scoring big funding rounds from investors who believe there’s much more to crypto collectibles than the past few months of hype. The round was led by WestCap. NFT marketplace OpenSea raises $23 million from a16z.

Platform 308
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Whip Media Group Selected By Shout! Factory

socalTECH

Los Angeles-based Whip Media Group , a developer of software used by the entertainment industry to manage content, said that Shout! Factory , also based in Los Angeles, has selected its platform. Financial details of the deal were not announced. Whip Media says that Shout! READ MORE>>.

Media 113
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After pulling in around $80 million last year in revenue, LA’s StackCommerce is acquired by TPG’s Integrated Media Company

TechCrunch LA

The Los Angeles-based commerce and content platform StackCommerce has been acquired by the Integrated Media Company, a holding company set up by the massive private equity fund, TPG, to acquire new media businesses. Today is not just an important day for Stack, but for the future of shoppable content.

Media 134
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Backed by LG, AmazeVR is hoping to resurrect virtual reality’s consumer dreams

TechCrunch LA

Propelled by new technologies, new businessmen have been landing in Los Angeles since the invention of the nickelodeon to create a studio that would dominate popular entertainment. “What we saw as the problem is the content creation itself,” says Lee. Oculus Quest and Rift S now shipping.

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Glossier just laid off one-third of its corporate employees, mostly in tech

TechCrunch LA

W]e are shifting our technology strategy to leverage external partners for parts of our platform that we’re currently maintaining internally,” Weiss wrote in the email announcing the layoffs to staff. E-commerce sales typically account for 80% of Glossier’s revenue, the Business of Fashion reported last July. .

CTO Hire 197