socalTECH

JUNE 9, 2014

Los Angeles-based Jukin Media (www.jukinmedia.com) thinks it has figured that out, and instead of trying to create viral videos, has been buying up the rights to those videos--before they really go viral--to create not just a one-hit, viral video wonder, but a sustainable business. What is Jukin Media?

Media

TechCrunch LA

AUGUST 24, 2020

Amanda Milligan is the marketing director at Fractl , a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. We throw away 80% of our content ideas, and you should too. Choosing the right content idea.

Content

socalTECH

NOVEMBER 17, 2014

San Diego-based Soci , a developer of a social content discovery engine and social media marketing software product, has raised $1.5M Soci, led by Afif Khoury, develops a social content discovery and marketing engine. soci social media marketing venture capital content discovery' in a Series A funding. READ MORE>>.

Social Media

Both Sides of the Table

SEPTEMBER 15, 2013

If you’re thinking about building an online video network today you need to think about: Producing your own content (not just aggregating). So as video content producers we need to understand that if we want to build mass-market video brands we need to distribute via YouTube. But the best MCNs are so much more.

Networking

Both Sides of the Table

JANUARY 31, 2015

So it’s a disappointment to me that these esteemed journalists haven’t adapted to the modern media – to social media. But he hasn’t figured out that media is now two way. NYT Learn How to Use Social Media. They get the medium for delivering their content has changed. NYT First Draft.

Social Media

socalTECH

MAY 25, 2021

Los Angeles-based Whip Media said on Tuesday that it has launched the Whip Media Exchange, a new data-and AI-powered content marketplace aimed at the global film and TV content licensing market. E Films as content providers on the marketplace. Rosenblatt is best known as co-founder of Demand Media.

Content

Both Sides of the Table

FEBRUARY 18, 2020

I’ve spent a lot of my career thinking about digital and online video (with investments in companies like Maker Studios) so for that reason amongst many, I was excited to open the Upfront Summit a few weeks ago by interviewing Meg Whitman about Quibi and the digital media space. Between the heavy hitters at the helm, the more than $1.4B

Content

socalTECH

MAY 21, 2014

Are you a content creator for the web? It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience.

Downey

InfoChachkie

JANUARY 20, 2014

How much will social media fame cost you in 2014? This reality encourages some high-profile individuals to manipulate their social media standing by acquiring fake followers. Thus, if you purchased all of the social media "juice" shown here, it would only cost you about, $6,804. Content matters, not puffery. .

Social Media

Both Sides of the Table

MAY 28, 2016

I’ve been online for nearly 30 years (yes, there was CompuServe and Prodigy before the www), blogging for 10 and using social media tools since the earliest days. The bad was that it seems like when I shared media on Facebook I wouldn’t get any heat initially so Twitter was my go to place to share my blog.

Social Media

TechCrunch LA

SEPTEMBER 7, 2021

In today’s highly competitive ad environment, both content and data are kings. At the time, it was doing Facebook media buying for e-commerce companies. Not just content that looks and feels great, but video that is reverse-engineered to sell product. The key takeaway? What can you tell us about MuteSix as an agency?

Commerce

socalTECH

FEBRUARY 21, 2019

Burbank-based streaming video startup Loop Media announced on Thursday that it has acquired ScreenPlay , a video service provider which licenses videos for use in such locations as Hard Rock Cafes, Norwegian Cruise Line, Yard House, Buffalo Wild Wings and Margaritaville. Financial details of the cash-and-stock deal were not announced.

Media

socalTECH

MAY 12, 2017

Earlier this week, Los Angeles-based Donut Media (www.donut.media) announced a seed funding round, for its efforts to create a online, video-focused brand centered around car enthusiasts. Donut Media is venture backed by Techstars Ventures, 3311 Ventures, Fontinalis Partners and professional driver Ryan Tuerck. What is Donut Media?

Media

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. When you say social media, what does that encompass for you now--Twitter, or beyond just Twitter? Millenials?

Social Media

socalTECH

JANUARY 19, 2018

Disney Digital Network , part of Disney Consumer Products and Interactive Media (DCPI), is in a content deal with videogame streaming service Twitch , where Disney will provide content from four Disney content creators to Twitch. Financial details of the deal were not announced. READ MORE>>.

Content

Both Sides of the Table

AUGUST 23, 2012

In case you don’t know, they are one of the biggest media companies in the world. He also covered how “traditional media companies” think about the future and how they view disruption. Do you feel protected from new media? 11:00 Andrew on the importance of high-quality content.

Media

Both Sides of the Table

JANUARY 19, 2015

Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content. A new generation of content producer and video style has emerged that is distinctly different from what you see in TV.

SEM

socalTECH

JUNE 5, 2018

Getty Images has launched a new, custom content service in Los Angeles, called Getty STUDIO. According to Getty Images, STUDIO will be a "full-service production agency" and provide services to brands. READ MORE>>.

Content

socalTECH

JANUARY 19, 2018

Los Angeles-based production and content firm Will Packer Media said on Thursday that it has acquired women's lifestyle site xoNecole , a lifestyle site aimed at "urban millenial women". Will Packer Media said it will accelerate growth of xoNecole, adding video, social and mobile offerings, plus a newsletter and event series.

Media

socalTECH

OCTOBER 3, 2014

This is an interesting combination of media and online website, can you talk about the strategy there? We broadcast a launch video, which describes the dream job, and if you want to apply, you can create your own video on why you should have the job, and use the power of social media to get that job by getting as many votes as you can.

Platform

TechCrunch LA

JANUARY 14, 2019

Meanwhile, new venture-backed companies like the superstealthy Shadows, SuperPlastic and Toonstar are all developing virtual characters that will launch via social media channels like Snap and Instagram, or on their own platforms. Our appetite for fresh content and this stuff is kind of limitless,” says Rojas.

Social Media

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

Company

L.A. Business Journal

OCTOBER 12, 2020

Social platforms and media content creators in Los Angeles are leveraging their influence to encourage voting by Gen Z and millennial audiences as registration deadlines approach.

Company

socalTECH

NOVEMBER 29, 2017

CEO Evan Spiegel blames social media --implying, indirectly, Facebook--for the phenomenon of "fake news", saying that personalized newsfeeds have revolutionized the way people share and consume content but at a "huge cost to facts, our minds and the entire media industry." In an editorial, posted this morning, Snap, Inc.

Social Media

socalTECH

SEPTEMBER 18, 2017

Beverly Hills-based OWNZONES Media Network , a technology and entertainment company which provides products for the motion picture, television and digital content creation industries, says it has named Rob Hopps as Chief Security Officer (CSO), and Senior Vice President, Platform Operations.

Beverly Hills

Both Sides of the Table

MAY 7, 2013

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios.

Media

socalTECH

OCTOBER 8, 2013

The United Talent Agency is ramping up its outreach to early stage, digital media companies, with a new hire from the Los Angeles technology industry. united talent agency hollywood content venture capital investment betterworks docstoc' READ MORE>>.

Invest

Berkonomics

APRIL 21, 2022

We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. But now there’s new media…. And here’s the most powerful new media model. first appeared on BERKONOMICS.

Advertising

Tech.Co

JANUARY 15, 2018

Our model evolved over time as the landscape changed, from ticket sales and sponsorships to online advertising, content marketing, and consulting. The experiences and lessons Jen and I have gained since leaving AOL to build our own media brand have been numerous. We are also incredibly grateful for all of those who believed in us.

Media

socalTECH

JULY 16, 2012

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? Los Angeles-based Fliptu (www.fliptu.com), headed by Jeremy Gocke , thinks it has this figured out, by providing a central place to access a brand's content, across social networks. What is Fliptu?

Social Media

Both Sides of the Table

JUNE 20, 2014

As you may know we co-lead the first round of financing of Maker Studios, the largest overall producer for online video content, along with Greycroft Partners. Every politician in the country knows this as well as every consumer brand, every retailer, every restaurant and every media company. In fashion and shopping you have StyleHaul.

Invest

socalTECH

MAY 20, 2014

Venice, California-basd Epoxy --which was built by former executive from Team Downey--has launched a brand new set of tools aimed at helping online video creators use social media, and also disclosed a funding round. capital venture tools media social youtube video online television epoxy content hollywood teamdowney downey robert'

Downey

socalTECH

MARCH 7, 2019

Burbank-based streaming media firm Loop Media says it has launched its first, OTT service, called The Preview Channel , on XUMO TV. Loop Media recently announced its "short-form" streaming startup, saying it raised $10M in funding. READ MORE>>.

Media

Both Sides of the Table

NOVEMBER 5, 2012

You will not fundamentally change consumers media consumption habits. And investing in content companies won’t return money! Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks.

Hollywood

socalTECH

SEPTEMBER 28, 2018

According to H Code, the new product offers up a "fully integrated" digital marekting and media solution to connect brands and agencies with U.S. Hispanic consumers. The expansion pushes H Code further into the land of agencies with additional services, on top of its current digital advertising representation services.

Media

socalTECH

JULY 17, 2020

Los Angeles-based Jukin Media , the viral- and user-generated content company, has promoted Lee Essner to the post of Co-CEO, the company said late Thursday. Essner--who has been President and Chief Operating Officer at the company since 2013, will share the CEO post with Jukin Media founder Jonathan Skogmo. READ MORE>>.

Media

Both Sides of the Table

APRIL 30, 2011

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. The fundamental problem with banner ads is a condition called “banner blindness&# meaning that our eyes are really quickly trained to look at what is most relevant on the page – the content we want to see. Holy Shiitake !

Advertising