Startup Professionals Musings

NOVEMBER 12, 2021

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. Add content regularly. Leverage blog content.

Blogging 135

Blogging Services Search Engine Optimization Web 135

socalTECH

JULY 28, 2015

Los Angeles-based YP , the online business listings provider, said today that it has launched a new dashboard product specifically for business owners. The new product, ypPresence Starter , helps business owners share content with consumers, engage in social media, and more from a central location. READ MORE>>.

Product 100

Product Yahoo Social Media Mobile 100

socalTECH

SEPTEMBER 19, 2014

Rachel Payne: FEM is a video discovery platform that provides quality, relevant video recommendations for any website, app, or content network that is seeking to drive more engagement around video. I was running the largest deals in the media and entertainment video area across many different Google products. What is FEM?

Google 233

Google Content Startup Venice 233

Startup Professionals Musings

NOVEMBER 27, 2021

In fact, you need to have at least a prototype web site published several weeks before you expect anyone to find yours, since it takes that amount of time for the web search engine “spiders” to find you and index your content. Finalizing the web site validates your product plan and sales strategy.

Web 139

Web Startup Sites Design 139

Both Sides of the Table

JUNE 20, 2014

As you may know we co-lead the first round of financing of Maker Studios, the largest overall producer for online video content, along with Greycroft Partners. I have been saying privately for years now that I believe online video will evolve into fragmented distribution (my next online video post) and vertical production.

Invest 291

Invest Content Media Networking 291

Eric Greenspan

MAY 25, 2010

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. MAKEITWORK, our Twitter handle is @makeitwork , our website is makeitwork.com and our facebook page is of course facebook.com/makeitwork. Tell no one!

Social Media 220

Social Media Media Blogging Social Network 220

TechCrunch LA

SEPTEMBER 24, 2018

The Los Angeles-based women’s subscription box and media business FabFitFun is expanding its video catalog with the launch of new live programming set to coincide with the launch of its latest seasonal box. FabFitFun is creating a new slate of live programming which will air every day on its Facebook page from 11 a.m.

Los Angeles 114

Los Angeles Sales Commerce Networking 114

Startup Professionals Musings

DECEMBER 18, 2022

The first page of the business plan better be an executive summary which gives the investor a taste of the financials, as well as opportunity, competition, and key executives. “I Investors are buying part of the business, not the product or service. Look how many social media ‘likes’ my site has generated.”

Technical Review 109

Technical Review Startup Statistics Social Media 109

Startup Professionals Musings

JULY 22, 2019

Inbound marketing is all building two-way virtual relationships, which are the norm for today’s generation via social media, mobile apps, recommendations from “friends” and influencers, modern websites with customer-focused content, friendly forums, and chat bots. Consistently deliver updated and valuable content.

Marketing 94

Marketing Social Media Technical Review Customer 94

socalTECH

AUGUST 1, 2012

Last week, Los Angeles-based Chill (www.chill.com) made a stab at that, debuting a new front page meant to guide user to the most interesting videos on the web, through an easy-to-use interface. What's the whole new front page all about? It's exactly what it sounds like, a front page of video.

Startup 254

Startup Guide Redpoint Content 254

Tech.Co

JUNE 22, 2021

Now, Shopify has apparently approached major publishers including Complex and Vox Media as well as getting Buzzfeed to sign on to the new program. This means that readers could purchase products from retailers that use Shopify's platform without ever leaving the publisher's site. Not sold on Shopify?

Marketing 177

Marketing Buzzfeed Guide Platform 177

Tech Zulu Event

MARCH 16, 2013

It is going to be an informative night at the next Social Media Club L.A. Buchman understands that many people dismiss social as having value for B2B, but the studies she has read support that the majority of research being done for these business decisions is happening online and in social media platforms. Tickets are $10.

Social Media 107

Social Media Media Case Study Study 107

Startup Professionals Musings

JUNE 26, 2020

For the rest of us, we need a business plan, as well as a product plan. Some of you may be convinced that your product specification communicates the product message even better than a business plan, so why be redundant? Professional investors and even customers invest in people, rather than just a product.

Product 169

Product Summary Startup Examples 169

socalTECH

FEBRUARY 26, 2010

Woodland Hills-based ReachLocal announced Friday that it has acquired SMB:LIVE , a developer of digital presence and reputation management products for the small and medium sized business market. Financial terms of the acquisition were not disclosed.

ReachLocal 164

ReachLocal Woodland Hills Social Media Acquisition 164

socalTECH

NOVEMBER 17, 2011

But, the piece that we really wanted to set NowLive apart, is it's completely dedicated to professional live streaming content. My first studio role was in digital media at Paramount Pictures. Sara Bordo: We built our product from scratch, from the multi bitrate player to chat, to the entire experience. Who are your customers?

Paramount 187

Paramount Entertainment Hollywood Content 187

socalTECH

SEPTEMBER 28, 2010

According to Verve, the new funding will go towards further development and expansion of products. Verve's software, which runs on iPhone, Android, and other platforms, is used by local newspapers, the AP, and others for their mobile media publishing. The company says its mobile news app served up 150 million mobile news pages in July.

News 154

News Mobile Press San Diego 154

SoCal CTO

AUGUST 4, 2011

What special data, content, APIs, etc. Major Phases / Major Features - What are the major features in the major phases for the product? Do you transact immediately or on delivery of some product or service? Do you need to process user-contributed media? Are there specific landing pages? Arbitrary new pages?

Develop 396

Develop Development Startup SEO 396

SoCal CTO

AUGUST 4, 2011

What special data, content, APIs, etc. Major Phases / Major Features - What are the major features in the major phases for the product? Do you transact immediately or on delivery of some product or service? Do you need to process user-contributed media? Are there specific landing pages? Arbitrary new pages?

Develop 384

Develop Development Startup SEO 384

socalTECH

MARCH 1, 2013

One of those is Hollywood-based FilmBreak (www.filmbreak.com), which is applying the world of social networking, media, and the Internet to help film-makers gain access to the analytics and insights they need to better market their films. Lots of them were in online media and entertainment. Why is this important to filmmakers?

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

Tech Zulu Event

SEPTEMBER 19, 2012

Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. More information is located on their “attend” page. A City of Angels: How Social Media is Bringing LA Closer to Utopia. Tues 9/25.

Social Media 92

Social Media Los Angeles Media Angel 92

Startup Professionals Musings

MARCH 21, 2020

The first page of the business plan better be an executive summary which gives the investor a taste of the financials, as well as opportunity, competition, and key executives. “I Investors are buying part of the business, not the product or service. Look how many social media ‘likes’ my site has generated.”

Technical Review 124

Technical Review Statistics Startup Social Media 124

Both Sides of the Table

APRIL 30, 2011

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. The fundamental problem with banner ads is a condition called “banner blindness&# meaning that our eyes are really quickly trained to look at what is most relevant on the page – the content we want to see.

Advertising 352

Advertising Media Social Media Screening 352

socalTECH

MARCH 2, 2012

It's not an uncommon experience, and one which drove Holden Steinberg and Jason Crilly to start PageWoo (www.pagewoo.com), a service which is aimed at helping businesses create mobile-friendly landing pages for their advertisements. Jason Crilly: We're doing mobile landing pages. What exactly is PageWoo? We're doing it for ad networks.

Mobile 249

Mobile Startup Advertising Sites 249

Both Sides of the Table

FEBRUARY 18, 2013

Global audiences of prosumer video producers will create content that is viewed by global audiences in numbers far in excess of traditional TV. It means the “ torso TV ” consumption patterns will be more important than the head or the long tail for the next era of media companies. 200 million views. Suck it traditional TV.

Startup 380

Startup Media Content Platform 380

Startup Professionals Musings

AUGUST 24, 2022

The current term for all these activities and results online is “ content marketing.” It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media. We want to make sure you can break down the silos and manage to results.

Customer 100

Customer Custom Acquisition Technical Review 100

Startup Professionals Musings

JULY 24, 2015

More important, if someone does find your site, the content better be enticing enough for them to come back. Blogging is one of the best ways to do this and build a brand, even before you have a product or service. I see too many investor pitches, and even executive summaries that ramble on for many pages without a clear message.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Both Sides of the Table

MARCH 11, 2016

Let me just put this more clearly for you up front – the vast majority of the Internet is used for porn so every product has this use but you probably just don’t know about it: YouTube, Tumblr, Facebook, FaceTime, Skype and of course be very careful on Google Search without “safe mode” on.

Snapchat 150

Snapchat Screening Venture Capital Guide 150

InfoChachkie

JULY 16, 2012

As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Skimlinks is an affiliate marketing tool that allows website publishers to readily monetize their online content.

Custom 226

Custom Customer Entrepreneur Advertising 226

socalTECH

JUNE 25, 2009

Encinitas-based Verve Wireless , which develops products to help newspapers publishers take their content to mobile phones, is announcing this morning that it has partnered with Media News Group, A.H. Verve said the new partnership brings the firm's list of local media properties it is supporting to 450, with a reach of 47.5

News 100

News Mobile Web Content 100

Startup Professionals Musings

NOVEMBER 12, 2013

In the online world, you need a solid connection between your domain name and your product, brand, or business. Content is king of the road. The site must have more and better content (information presented) than your competitor. The site must have more and better content (information presented) than your competitor.

Social Media 93

Social Media Content Startup Web 93

Tech Zulu Event

SEPTEMBER 19, 2010

Social Media Week (SMW) is finally here and is set to be one amazing week filled with panels, discussions, networking, and much more. What is Social Media Week? Social Media Week is a global platform that connects people, content, and conversation around emerging trends in social and mobile media. You are in Luck!

Social Media 65

Social Media Media Tech Coast Angels Orange County 65

socalTECH

APRIL 14, 2010

Lolita was founder of ModernMom.com, which she sold to Richard Rosenblatt's Demand Media last year, and we caught up with Lolita to learn more about her newest venture. MyGloss.com is our home page, and we also aggregate across our network, and that's definitely a popular destination. Also, we have lots of content.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Startup Professionals Musings

FEBRUARY 15, 2019

In fact, you need to have at least a prototype web site published several weeks before you expect anyone to find yours, since it takes that amount of time for the web search engine “spiders” to find you and index your content. Finalizing the web site validates your product plan and sales strategy.

Web 76

Web Startup Sites Design 76

Tech Zulu Event

AUGUST 19, 2010

TechZulu and Schmoozd have joined forces to bring you Startup Demo during Social Media Week. We are excited to be part of Social Media Week and helping awesome startups receive their much deserved exposure. StartupDemo ( www.startupdemo.com ) is an opportunity for early stage startups to showcase their new products and/or services.

Social Media 71

Social Media Media Startup Mixergy 71

socalTECH

MARCH 21, 2011

What do children's vitamins and social media have to do with one another? Gordon Gould , the co-founder of SmartPants, talks about the company and how it's applying what he learned founding ThisNext and from a long experience in the social media market to the consumer products goods area--what he describes as Brands 2.0.

Web 225

Web Social Media SEO Media 225

Tech Zulu Event

OCTOBER 10, 2012

These highly-regarded workshops teach business professionals the science of usability which ensures that websites, applications or physical products do what they are supposed to do and that their users can succeed with whatever tasks these products are designed to help with. October 13: Usable Usability — Lean UX starts right here.

Culver City 105

Culver City Design Content Writing 105

Both Sides of the Table

MARCH 1, 2011

Because he was particularly attracted to the idea of positioning Quigo in the business of helping retailers with search, Quigo started building sophisticated technology for applied semantics stuff with web pages. Overture became intrigued by Quigo’s AdSonar technology and wanted help targeting ads for their content business.

Google 302

Google Startup Advertising Acquisition 302