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How to Out Amazon, Amazon

Both Sides of the Table

If a consumer will pay a fixed price for a product or service then the battle over who gets the margin in any sale is between the person who merchandises a product and the person who manufactures it. There has always been tension between CPG (consumer packaged goods) companies and the retailers who sell their products to consumers.

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RealD Prices IPO

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Los Angeles-based 3D movie technology provider RealD said late Thursday evening that it has priced its IPO, offering 12.5M The IPO priced above the firm's initial estimated IPO pricing of between $13.00 Tags: reald merger acquisition content movie hollywood. shares of its common stock at $16.00 and $15.00 READ MORE>>.

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Perfect Market Unveils New Content Monetization Tool

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Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Pricing on the new tool was not released. Pricing on the new tool was not released. READ MORE>>.

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Demand Media Launches New Content Channels

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Santa Monica-based Demand Media announced Thursday that it has launched a new product, called Content Channels. According to Demand, the new product is aimed at online publishers, and will provide them with original content focused on attracting readers. Tags: internet journalism channels content media demand. READ MORE>>.

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Demand Media Expands Content Offerings

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Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." READ MORE>>.

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OpenX Launches New Service Around Content Optimization, Ad Monetization

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Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. The firm said that publishers can use the tool to figure out what is the most valuable content on their websites. READ MORE>>.

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NetDNA Chops Pricing, Takes On Amazon CloudFront

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Los Angeles-based content delivery network (CDN) provider NetDNA said today that it has chopped its pricing and is restructuring its business model, aiming at taking on competing services as Amazon CloudFront.

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