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6 Keys To Adding Customer Value In Marketing Content

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. This new approach is often called “pull marketing,” where the idea is to establish a loyal following and draw customers to your content, and eventually your solutions.

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Why Meg Whitman is Betting on Quibi as“The Da Vinci Code of Content”

Both Sides of the Table

raised (more on that later), and the A-list names they’ve signed up for their first batch of content, they’ve certainly raised a lot of expectations and more than a few opinions. link] Why (and who) she thinks will pay for premium Quibi content In a world of Netflix, Hulu, HBO, and YouTube, why would a customer choose to pay the $4.99

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NetDNA Targets Asian Content Delivery Network Services

socalTECH

Los Angeles-based content delivery network operator NetDNA is ramping up its efforts to provide CDN services in Asia, the company said Friday. NetDNA said it will provide accelerated traffic through its Singapore point-of-presence, for a flat $10 per month for existing customers of its MaxCDN service. READ MORE>>.

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Cinedigm Powers Yoga Meditation Service

socalTECH

Los Angeles-based Cinedigm , a provider of premium content, streaming channels and technology services, is powering a new wellness video-on-demand application from Sanctuary Studios , the company said today. Financial details of the win were not announced. READ MORE>>.

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Quibi Seeks To Sell Content Library To Roku

socalTECH

Failed mobile video streaming service Quibi, which is based in Los Angeles, is in talks to sell its content to Roku, according to a report from the WSJ. The WSJ said that Quibi is in "advanced talks" to sell its content catalog to Roku, citing "people familiar with the matter". The company raised an astounding $1.75

Content 113
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Getty Images Launches Content Studio In LA

socalTECH

Getty Images has launched a new, custom content service in Los Angeles, called Getty STUDIO. According to Getty Images, STUDIO will be a "full-service production agency" and provide services to brands. READ MORE>>.

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Tastemade Launches New Subscription, Event Services

socalTECH

Los Angeles-based media company Tastemade has launched a brand new set of services this week, called Tastemade Makers and Tastemade Experiences. The new services let creators create their own subscriptions and sell event tickets.

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