socalTECH

MAY 30, 2013

Online video advertising firm TubeMogul , which has operations in Los Angeles, said today that it has raised $10M in the second tranche of its Series C funding. According to TubeMogul, the funding was led by SingTel Innov8, and also included Cross Creek Capital, Digital Advertising Consortium, Foundation Capital and Trinity Ventures.

Advertising 147

Advertising Funding Hollywood Venture Capital 147

Startup Professionals Musings

SEPTEMBER 30, 2018

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. This new approach is often called “pull marketing,” where the idea is to establish a loyal following and draw customers to your content, and eventually your solutions.

Content 92

Content Marketing Advertising Customer 92

socalTECH

MARCH 8, 2010

West Hollywood-based Citysearch , the online local business guide owned by IAC, announced today that it has launched a new online advertising service for local businesses called CityGrid Complete. According to Citysearch, it made an investment in OrangeSoda to build the new service. READ MORE>>.

CitySearch 113

CitySearch Advertising Search Engine Optimization West Hollywood 113

Berkonomics

NOVEMBER 19, 2020

And the most logical one seemed to be “eyeballs” or number of unique monthly users finding their way to the site or registering for the service. per registered user of ICQ, the early messaging service. And yet, users rave about the service, and spend long durations of time on the site. Remembering the insanity before 2000.

Metrics 296

Metrics Sites Advertising Web 296

socalTECH

MARCH 24, 2011

Santa Monica-based Demand Media , the Internet content publishing company run by Richard Rosenblatt, is applying its crowdsourced content model to eNom , the domain name registrar it owns. According to eNom, it has put up a new content portal focused on the.ORG domain name, which is powered by Demand Media's creative studios.

Demand 165

Demand Content Media Santa Monica 165

socalTECH

SEPTEMBER 28, 2018

Santa Monica-based H Code , which provides digital advertising services around reaching the U.S. The company said Tastemakers is a "multi-platform" offering which includes digital advertising, social media, and branded content, including content creation, production, talent vetting and management, and more.

Media 124

Media Product Marketing Santa Monica 124

socalTECH

SEPTEMBER 2, 2015

Los Angeles-based streaming television service Hulu said this morning that it has launched a new, ad-free service , which will cost $4 a month more than the company's existing, premium subscription. per month service is the first time Hulu has offered up viewing of the company's streaming content without advertising.

Hulu 100

Hulu Services Advertising Content 100

socalTECH

MAY 12, 2020

Los Angeles-based digital audio advertising provider Triton Digital said this morning that it has integrated its services with advertising technology firm Amobee. The company said it has integrated Amobee's demand-side platform with its programmatic audio marketplace. READ MORE>>.

Advertising 124

Advertising Content Demand Los Angeles 124

socalTECH

JUNE 3, 2010

Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. to enable content creators to reach fans in the MySpace stream. The deal was announced by Sean Pervical, Director Content Socialization for MySpace, who also runs LA technology blog Lalawag; Ad.ly

Advertising 168

Advertising Userplane GRP Partners Mahalo 168

socalTECH

FEBRUARY 26, 2013

Woodland Hills-based ReachLocal said today that it has launched three, brand new services today, including a new website focused on the booking of home services. ReachSite helps provide search engine optimization, content optimization, and lead capture for companies, to help companies convert visitors into customers.

ReachLocal 178

ReachLocal Woodland Hills Search Engine Optimization Services 178

Both Sides of the Table

APRIL 11, 2011

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. But of course we also focused on making content go viral. It is absolutely MVP of advertising. Or creating quizzes or games with your content.

Buzzfeed 354

Buzzfeed Content Tips Blogging 354

socalTECH

APRIL 8, 2014

Frequency said the new tool let users create and program channels, manage in-stream video advertising, and get detailed analytics on videos across all of its apps. Frequency provides apps on the iPhone, iPad, Amazon Fire TV, the web, and smart televisions, helping publishers to publish their content across all of those platforms.

Services 138

Services Content Advertising Web 138

socalTECH

AUGUST 12, 2009

Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. READ MORE>>.

Advertising 145

Advertising Clearstone Santa Monica Sales 145

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

Social Media 237

Social Media Advertising Media Metrics 237

TechCrunch LA

JANUARY 23, 2020

TikTok , the fast-growing user-generated video app from China’s Bytedance, has been building a new music streaming service to compete against the likes of Spotify, Apple Music and Amazon Music. Specifically, a source close to TikTok has confirmed to TechCrunch that this Merlin deal covers its upcoming music subscription service Resso.

Services 182

Services Los Angeles Media Marketing 182

socalTECH

AUGUST 31, 2021

Santa Monica-based H Code, which provides digital advertising services to the Hispanic market, said Monday afternoon that the company has received a new, capital investment. The funding came from private equity investor Falfurrias Capital Partners (FCP), which invests in growth-oriented, middle-market companies.

Invest 113

Invest Santa Monica Equity Advertising 113

socalTECH

AUGUST 12, 2020

Los Angeles-based AdGreetz , which develops a video personalization software platform for advertisers, says it has partnered with social networking service TikTok. According to the two, the deal will allow advertisers to produce, deploy, and optimize "hyper-personalized" content and messaging in real time.

Social Network 113

Social Network Advertising Los Angeles Content 113

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. This new approach is often called “pull marketing,” where the idea is to establish a loyal following and draw customers to your content, and eventually your solutions.

Customer 127

Customer Custom Marketing Content 127

Tech Zulu Event

AUGUST 19, 2013

Smaller and independent musicians, labels, and publishers would have to look elsewhere to monetize their content from YouTube. The services AdRev provided were only available through private, invite-only business. Content ID lets musicians, labels, and publishers monetize on all authorized and unauthorized material on YouTube.

Content 68

Content Advertising Platform Services 68

socalTECH

JUNE 16, 2009

Los Angeles-based Ace Metrix is looking to apply analytics to the television advertising market, saying this morning that it has launched a service which helps advertisers measure persuasion and watchability of their advertising. Tags: metrix advertising content analytics startup saas software. READ MORE>>.

Advertising 100

Advertising Palomar SaaS Research 100

socalTECH

NOVEMBER 30, 2012

Los Angeles-based Trigon Digital , the provider of digital advertising anf other services to both the traditional and online radio market, is powering a number of features of the new, free music streaming service from Microsoft, Xbox Music , the company said this week. Financial details of the deal were not disclosed.

Services 159

Services Ticketmaster Advertising Los Angeles 159

socalTECH

MAY 4, 2016

Los Angeles-based Hulu confirmed today at its Upfront event in New York that it indeed is planning to roll out a live, TV streaming service next year. Hulu's Upfront offers up a look into Hulu's shows and business to major advertisers. Hulu has not yet announced pricing on the yet-to-be-launched service, or provided other details.

Hulu 100

Hulu Services News Advertising 100

socalTECH

JANUARY 24, 2018

Los Angeles-based H Code Media , which operates a digital advertising company specifically aimed at reaching the U.S. According to H Code Media, the new division is a full-service content studio aimed at helping deliver "culturally relevant" content marketing campaigns to U.S. Hispanics for brands.

Media 113

Media Advertising Content Los Angeles 113

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. Advertisers. We put the "Service" back into Internet Service Provider. California's technology industry possible. professionals? to San Diego. learn more.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

InfoChachkie

MAY 14, 2012

Since then, the craft of advertising online has matured from an art to a science. and Overture Services. This automated coupling of intent and content results in uber-relevancy and ultimately enhances marketers’ ROI. Despite its leadership position, DataPop is not alone in its lucrative pursuit of matching content with intent.

Content 171

Content Platform Paid Search OpenX 171

socalTECH

NOVEMBER 7, 2017

Los Angeles-based digital advertising company H Code Media , which focuses on the US-Hispanic advertising market, said today that it has signed a partnership deal with Webconsultas , an online health and wellness portal for Spanish speaking readers. READ MORE>>.

Media 113

Media Advertising Los Angeles Content 113

socalTECH

AUGUST 26, 2019

in a seed funding round for a new, podcast advertising venture, the company said on Monday. According to Podcorn, it has launched a new, self-service platform which helps podcasters find and connect with brands for native sponsorships.

Seed Funding 100

Seed Funding Advertising Platform Los Angeles 100

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

socalTECH

FEBRUARY 9, 2021

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. That varies depending on merchant and advertiser.

Advertising 203

Advertising Startup Google Commerce 203

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Your challenge is to provide credible content, sources, and assistance. Optimize your content for search engines to get attention.

Customer 172

Customer Custom Marketing Social Media 172

Startup Professionals Musings

MAY 30, 2021

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Building content is costly and time-consuming. This is the old chicken-and-egg problem.

Startup 144

Startup Sites Content Sales 144

socalTECH

JANUARY 6, 2020

Los Angeles-based digital audio and podcast advertising provider Triton Digital said today that its marketplace is now included in the Rubicon Project 's ad exchange, in a deal which will increase access to its digital audio and podcast supply. Financial details of the partnership were not announced. Scripps company.

Los Angeles 100

Los Angeles Advertising Platform Content 100

SoCal Tech Calendar

SEPTEMBER 19, 2008

Thursday, September 25, 2008 -- "Trends in Digital Distribution: Production, Distribution and Advertising" CommNexus. This event explores how production, distribution and advertising have evolved from past business models to support digital content distribution on new media platforms. See [link] (more).

Advertising 100

Advertising Product IP Content 100

Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). All these models start with the advertiser choosing the right search keywords to match user searches.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

socalTECH

SEPTEMBER 23, 2014

A new, Culver City-based startup, theAmplify , said this morning that it has launched a new, Instgram video ad service, aimed at helping brands create video content to distribute through Instagram. theAmplify said its service and tool combines tools and technology with services as a "Instagram agency". READ MORE>>.

Culver City 149

Culver City Advertising Tool Pricing 149

Berkonomics

JUNE 18, 2020

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world and explaining how to make the most out of these cheaper and more powerful channels. The new power model of marketing. The way to do this for most of us.

Marketing 120

Marketing Social Media Advertising .Net 120

socalTECH

JUNE 24, 2014

FameBit''s service helps match advertisers with YouTube influencers, mostly for sponsored content and endorsements within that YouTube content. video creator artist content marketplace influence influencer youtube science famebit' READ MORE>>.

Seed Funding 164

Seed Funding Incubator Content Class 164