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Greatly exceed early customer expectations.

Berkonomics

First customers are critical. Your first customers for any product or service form your reference base, the important group of allies that your marketing and sales people rely upon when attempting to create buzz and make a mass market for a new product. Make your customer a partner in the process.

Customer 243
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5 Ways To Focus Your Strategy On Delighting Customers

Startup Professionals Musings

The world keeps changing, and visible business strategies that worked well in the past, including being the premium brand or low price producer, simply don’t get the customer loyalty they once did. Today, customers are looking for real relationships, a memorable shopping experience, and satisfaction of a higher purpose.

Customer 133
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Hire a consultant; ignore the advice!

Berkonomics

I want you to all imagine that it is tomorrow morning, looking back upon today’s reporting of these past months of work by your consultants. I imagine that our report sits today on someone’s shelf, filed with others from past and from following months and years. Not all consultants give advice worth taking, of course.

Sample 156
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Upgrade gives hair stylists tools to market, sell custom wigs from one marketplace

TechCrunch LA

I also had custody of my 16-year-old sister, so I was managing my course load and taking these trips, and it was during one of the those rides that I thought there has to be a better way to do this. The company makes money on the wig and hair sales and saw revenue triple over the past year. The company, which raised $1.7

Tool 179
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8 New Ways To Focus On Customers For Trust And Profit

Startup Professionals Musings

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. Of course, part of the change is that Gen Z (born after 1996) now outnumbers the Millennials (born after 1981). Use analytics to see why customers are buying, as well as what.

Customer 133
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Are you meeting your customer’s expectations?

Berkonomics

First customers are critical. Your first customers for any product or service form your reference base, the important group of allies that your marketing and salespeople rely upon when attempting to create buzz and make a mass market for a new product. These first customers are critical. Greatly exceed expectations at all costs.

Resource 156
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How To Change The Course Of Your Business Gracefully

Startup Professionals Musings

In all cases, it’s more effective and less painful to do it as a planned process, rather than a crash course in survival. This is often the most difficult step, either due to startup passion, or due to past success and the instilled cultural norms of established companies. Carpenter, Gary F. Reinvent the vision for change.

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