Both Sides of the Table

FEBRUARY 7, 2013

For Ethan it came down to two companies – BuildOnline or Google. ” I proclaimed to Ethan, “Google is at $400 / share. ” So Ethan went to work as a product manager at Google Video. When Ethan was considering leaving Google we talked about it. What do we like about OpenTable?

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Both Sides of the Table

JANUARY 12, 2014

Yesterday I wrote a post about “ growth hacking ” and why I thought it was wrong that people were hating on the term unnecessarily. If you’re a technology startup you need to excel at product, of course. It’s worth a quick read. My argument is pretty simple. Rebelling is simply a form of snobbery.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. If you can’t raise — you’re dead. End of story.

Metrics 150

Metrics Startup SaaS Course 150

Both Sides of the Table

APRIL 4, 2011

And if you’re not meeting as a team to discuss these metrics and have a regular debate about how you’re doing and what needs to change then I can assure you that you’ll never reach your destination. You’ll have no idea when you’re off course. Here are some measurements I think about. How many through SEM?

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

FEBRUARY 21, 2010

One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. But of course Google eventually became the massive winner in this category. The affiliate networking market alone is about a $2 billion industry now.

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

MARCH 25, 2016

In our industry we call that a TAM (total addressable market) and I’m sure you can even Google methods for calculating a TAM. If you’re not even spending any time thinking about what your market could be you’re simply being lazy and unprepared. Let me be very direct. Incumbent Strengths & Weaknesses.

Startup 150

Startup Marketing Study SEO 150

InfoChachkie

OCTOBER 13, 2009

Search Engine Management (SEM) – Search marketing can be performed by anyone with a rudimentary understanding of Google AdWords. The key to effective SEM is diligent and vigilant review of the keywords and their respective effectiveness. . You can learn more about his experiences at johngreathouse.com _. —

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222