Tech.Co

JANUARY 15, 2018

The constantly changing media landscape is relentless, so our seed funding part-way through our journey from the Zappos leadership of Tony Hsieh and Fred Mossler via the downtown Las Vegas revitalization efforts of the Downtown Project was particularly helpful as we adjusted, and readjusted. Needless to say, very little of it was easy.

Media 175

Media News Organization Content 175

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Social media as a marketing tool is here to stay, and is now widely accepted.

Social Media 108

Social Media Media Marketing Resource 108

TechCrunch LA

JULY 2, 2020

Even specialist fund investors like Karan Wadhera of the cannabis-focused investment firm Casa Verde Capital and Brendan Wallace at the real estate-focused firm Fifth Wall believe that Los Angeles will thrive in the post-COVID world. How much is Upfront focused on investing in the local LA ecosystem versus less geographically focused? .

Los Angeles 277

Los Angeles Venture Capital Capital Invest 277

Both Sides of the Table

SEPTEMBER 15, 2022

Even then private market investors can paper over valuation changes by investing at the same price but with more structure so it’s hard to understand the “headline valuation.” No blog post about how Tiger is crushing everybody because it’s deploying all its capital in 1-year while “suckers” are investing over 3-years can change this reality.

Venture Capital 416

Venture Capital Marketing Technical Review Seed Funding 416

Both Sides of the Table

FEBRUARY 15, 2017

Back then only 15% of our dollars were invested locally whereas today 50% of our dollars are invested in LA. https://medium.com/media/3c33723f326245292958d4b055dfb424/href Today we learned that another great fund was announced — Fika Ventures. See in the end, in LA VC firms are far more collaborative than competitive.

Dollar Shave Club 321

Dollar Shave Club Cornerstone OnDemand Riot Games Venture Capital 321

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Social media as a marketing tool is here to stay, and is now widely accepted.

Media 59

Media Marketing Social Media Resource 59

socalTECH

MAY 2, 2013

In particular, funding for companies developing deep technology--software and cloud, as opposed to content and media--seems to be lacking. There is a really genuine and real opportunity in the intersection of media and entertainment technology here in Los Angeles, and people are focused here on that for a legitimate reason.

Invest 159

Invest Technology Startup Venture Capital 159

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity. The tools and measurements are the same for both.

Social Media 103

Social Media Media Marketing Startup 103

socalTECH

AUGUST 6, 2012

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. What is Demand Media doing nowadays? So, we're partnered with them on a couple of different levels.

Demand 240

Demand Media eHow Content 240

Both Sides of the Table

SEPTEMBER 16, 2010

The first three skills I espoused were: access to the highest-quality deal-flow, domain knowledge of the topic area in which you’re investing and access to VCs to help fund the next stages of development. Markets like these are very kind to angel investors because you get taken out early and see a nice pop on your investment.

Invest 283

Invest Angel Startup Marketing 283

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. This revenue share comes after the YouTube split.

Networking 366

Networking Media Content Customer 366

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

AUGUST 25, 2023

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property. Pick a name, location, and marketing strategy early.

Social Media 98

Social Media Metrics Media Tool 98

Both Sides of the Table

SEPTEMBER 11, 2015

He explained to me that especially for young girls social media apps are really intimidating because increasingly teens are judged by the number of followers they have or by the number of people who like their photos on Instagram. And of course comments are used to call people fat or ugly or stupid. So he did away with it.

Social Media 150

Social Media Media Technical Review Startup 150

Startup Professionals Musings

AUGUST 21, 2021

Startups usually think in terms of a million to 10 million dollar infusions, but aspiring unicorns usually need to seek financial investments of hundreds of millions, or even a billion dollars. Of course, that means a mindset willing to give up much more equity, and taking on a whole new level of risk.

Startup 151

Startup Course Sales Entrepreneur 151

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. But of course Google eventually became the massive winner in this category.

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity. The tools and measurements are the same for both.

Media 92

Media Social Media Marketing Resource 92

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

DECEMBER 22, 2017

In my activities as an angel investor, and my work with new ventures seeking investment, I find the “due diligence” stage to be fraught with the most risk. Usually this stage only really starts after an investor has expressed serious interest, or already informally agreed to invest. Set up an interview room, stocked with current docs.

Invest 59

Invest Startup Doc Slides 59

SoCal Tech Calendar

MARCH 29, 2018

At our next event the panel of investors will focus on Early-Stage Venture Investing and a fireside chat about ICO basics: How to meet investors, pitch them, and what it really takes to get them to write you a check! ICOs raised a global record 1.1 billion dollars in December 2017 alone according to TokenMarket. Can anyone do an ICO?

Los Angeles 100

Los Angeles Angel Writing Course 100

Both Sides of the Table

APRIL 26, 2015

So Why Did We Invest? I see many good video companies (media companies, mobile apps, distribution platforms, monetization platforms) but it’s often hard to distinguish good from great. The post Why We Invested in @FerrisApp – A New Kind of Video Sharing App appeared first on Bothsides of the Table. That is Ferris.

Invest 150

Invest Tool Product Startup 150

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 115

Social Media Media Startup Social Network 115

Both Sides of the Table

FEBRUARY 18, 2020

Sometimes that’s venture capital generally (like last year’s conversation with Reid Hoffman ) and sometimes it’s in a space where I’ve invested (like mobility and city innovation with Bird’s Travis VanderZanden , one of our portfolio founders.) First, given their unique format, they would have no existing library of content.

Content 244

Content Netflix Platform Mobile 244

Tech.Co

JANUARY 15, 2018

The constantly changing media landscape is relentless, so our seed funding part-way through our journey from the Zappos leadership of Tony Hsieh and Fred Mossler via the downtown Las Vegas revitalization efforts of the Downtown Project was particularly helpful as we adjusted, and readjusted. Needless to say, very little of it was easy.

Media 70

Media News Organization Content 70

Startup Professionals Musings

AUGUST 5, 2023

Of course, if you want to be in that number, or you want that number to go up, you have to know how to locate potential investors who fit your profile, requirements, and expectations. Strong believers in your solution can be your best salesforce to find investors, and some of them may be open to investing as well.

Statistics 98

Statistics Entrepreneur Funding Social Media 98

Both Sides of the Table

MAY 10, 2014

Anyone who knows me well knows that I have a few brands & media properties that I truly love and for which I have huge loyalty. Technology is disrupting all types of media and talk radio will be no exception. And of course there are virulent debates about whether publicly funded media should exist at all. Jon Stewart.

Riot Games 299

Riot Games Media Startup News 299

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

FEBRUARY 10, 2023

Of course you need to discount any investor competitive positioning, but local investment group leaders will quickly tell you the strengths and terms of active investors in your area. Do research on investor visibility via Google and social media. Personal funds imply the most commitment, and offshore funding is most suspect.

Technical Review 138

Technical Review Startup Innocal Offshore 138

Startup Professionals Musings

NOVEMBER 22, 2020

Of course, if you want to be in that number, or you want that number to go up, you have to know how to locate potential investors who fit your profile, requirements, and expectations. Strong believers in your solution can be your best salesforce to find investors, and some of them may be open to investing as well.

Funding 173

Funding Tips Startup Statistics 173

Startup Professionals Musings

FEBRUARY 17, 2021

Social media facilitates marketing and sales. For startups, social media and color printers have essentially replaced the need for external public relations and marketing services. Minimize investment in prototypes and tooling. With Google, you get all the storage you need in the cloud for free. Martin Zwilling.

Entrepreneur 162

Entrepreneur Startup Social Media Outsource Development 162

Both Sides of the Table

FEBRUARY 6, 2017

Unless of course something Trump’s our good weather. WINTER For starters when we conducted our annual VC & LP survey in December of 2016 to prepare our annual Upfront State of the VC Industry report we found that twice as many VCs cut their investments in 2016 relative to 2015 with > 30% of VCs having cut investments.

Venture Capital 150

Venture Capital Capital Funding Startup 150

Startup Professionals Musings

FEBRUARY 19, 2023

You can’t get any word-of-mouth or media activity by hiding. Most people agree that even negative media attention is better than none. The time to build investor relationships is before you need the investment. Before you finalize the product is the best time to talk about it and see if you can get some buzz started.

Marketing 105

Marketing Startup Search Engine Optimization Ideas 105

Startup Professionals Musings

JULY 9, 2011

He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only.

Social Media 104

Social Media Media Marketing Social Network 104

Both Sides of the Table

NOVEMBER 13, 2014

Investment experience (5 years a VC at Battery Ventures). For starters we’re an LA-based venture fund who invests nationally (and sometimes internationally, but less so). But some of our largest investments have come from all across the country: BillMeLater (Baltimore, $1 billion eBay), DealerTrack (NYC, $1.3

Venture Capital 408

Venture Capital Startup Outsource Development CitySearch 408

Startup Professionals Musings

MAY 23, 2020

You can’t get any word-of-mouth or media activity by hiding. Most people agree that even negative media attention is better than none. The time to build investor relationships is before you need the investment. Before you finalize the product is the best time to talk about it and see if you can get some buzz started.

Search Engine Optimization 174

Search Engine Optimization Ideas Startup Customer 174

Both Sides of the Table

MARCH 24, 2014

At the time I pointed out: “If I had realized exits almost certainly it would be because I invested in a company that failed. I have done 6 VC investments – all within the past 20 months. ” So it’s now March 2014 – 5 years since I started investing. Lemons ripen early, great companies take time.”

Venture Capital 387

Venture Capital Downey Writing Press 387