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Your board should protect you!

Berkonomics

They can elect directors for their class of stock, approve mergers and acquisitions; approve increases or changes to the capital structure of the company and other more minor actions. Email readers, continue here…] It is the board, made up of individual members, that is responsible for the care and maintenance of the corporate person.

Class 282
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Four ways to create marketing excellence

Berkonomics

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes.

Marketing 156
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Wow! Are your relationships important!

Berkonomics

And yet, such relationships properly used and never overused, can quickly and precisely help you cut through delays in government agencies, speed the process of product planning and ultimate release, aid in positioning in the market and help you avoid a myriad of mistakes that could prove costly in time and money.

Class 194
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The three legged stool of marketing excellence

Berkonomics

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. These are still the driving focus behind most marketing courses, and deserve to be so. We can go on forever.

Marketing 201
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How much is that one additional unit worth?

Berkonomics

Most college econ courses teach marginal economics. Email readers, continue here…] In an Internet-based business, power comes not just from high gross margins, but also from an increase in the percent of conversions. So, not to scare those who didn’t take econ, here is a simple explanation. Let’s use breakeven as our test.

.Net 156
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Recognize your five critical business risks.

Berkonomics

Of course, there are external risks that cannot be controlled or predicted but can be planned for as well – natural disasters, sudden political or economic events that rattle the entire economy, and more. First, there is market risk. Is there a market for your class of product at all? Mitigating market risk is not easy.

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Can you defend your pricing niche against your competition?

Berkonomics

This week, we continue our series on marketing and positioning. There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace. Email readers, continue here…] WalMart is known for lowest prices, often for identical merchandise found in other stores for more.

Pricing 226