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Wow! Are your relationships important!

Berkonomics

And yet, such relationships properly used and never overused, can quickly and precisely help you cut through delays in government agencies, speed the process of product planning and ultimate release, aid in positioning in the market and help you avoid a myriad of mistakes that could prove costly in time and money.

Class 194
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Four ways to create marketing excellence

Berkonomics

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. These are still the driving focus behind most marketing courses, and deserve to be so. More we are taught in marketing classes. Use all the techniques you learn in marketing classes to drive demand.

Marketing 156
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Would you commit to an office lease today?

Berkonomics

During the discussions with the CEO about hiring North American managers, he made it clear that he wanted us to find a first-class office facility from which to start the search process, and proceeded to name cities that attracted him. Everything has changed of course. Would you renew your existing office lease today?

Startup 156
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Recognize your five critical business risks.

Berkonomics

Of course, there are external risks that cannot be controlled or predicted but can be planned for as well – natural disasters, sudden political or economic events that rattle the entire economy, and more. Will the marketplace accept your product? Is there a market for your class of product at all? Second is product risk.

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How much is that one additional unit worth?

Berkonomics

Most college econ courses teach marginal economics. Here’s the importance of that event and how it affects every productive move you make after that moment. Email readers, continue here…] In an Internet-based business, power comes not just from high gross margins, but also from an increase in the percent of conversions.

.Net 156
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How well do you use your business time?

Berkonomics

And yet, such relationships properly used and never overused, can quickly and precisely help a CEO cut through delays in government agencies, speed the process of product planning and ultimate release, aid in positioning in the market and help the CEO avoid a myriad of mistakes that could prove costly in time and money.

Class 243
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Can you defend your pricing niche against your competition?

Berkonomics

There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace. Assume that you are not an Internet retailer with many competing products to sell. Apple charges a premium for innovative products, with quality second and service third. The five major niches.

Pricing 226