Both Sides of the Table

DECEMBER 17, 2013

The most likely outcome if you manage to interest the senior exec (for the sake of this post let me call her the CEO) is that she will refer you down the organization to somebody who would be involved in the decision. “We don’t have budget for that this year” “I don’t believe in social media advertising.”

Sales 375

Sales Technical Review Organization Case Study 375

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Media 92

Media Social Media Marketing Resource 92

Startup Professionals Musings

MAY 11, 2020

Of course you need to discount any investor competitive positioning, but local investment group leaders will quickly tell you the strengths and terms of active investors in your area. Another approach is to ask the investor for references, where their involvement has made a real difference, leading to success.

Technical Review 124

Technical Review Funding Innocal Offshore 124

Startup Professionals Musings

AUGUST 18, 2019

If you are in this second category, you probably don’t like the references behind your back that you are a “control freak” or a “micro-manager.” For example, non-computer types should consider delegating their social media, website, and SEO activities. For a few, delegating comes easily, maybe too easy. Listen and observe.

Startup 96

Startup SEO Social Media Satisfaction 96

Both Sides of the Table

FEBRUARY 28, 2018

Many of us learned about substitute products in undergrad economics courses. Of course branding is many things and this post doesn’t attempt a master class. We of course all instinctively know when we see a brand that is well established what it stands for?—?Warby Here are some ideas of what I believe matters.

Product 296

Product Course Customer Custom 296

Startup Professionals Musings

MAY 31, 2012

Today’s platform is built of people, including yourself, contacts, connections, and followers, who can amplify your message through social media and spread it to your target customers. Soon you will find that they are re-tweeting your messages, referring their friends to your products, and becoming your biggest evangelists.

Startup 104

Startup Social Media Platform Blogging 104

Startup Professionals Musings

DECEMBER 22, 2017

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Update reference customers, partners, and vendors. Of course, it’s always appropriate to concurrently and openly reverse the process on your potential investor.

Invest 59

Invest Startup Doc Slides 59

Startup Professionals Musings

JULY 8, 2013

Today’s platform is built of people, including yourself, followers, and contacts, who can amplify your message through social media and spread it to your target customers. Soon you will find that they are re-tweeting your messages, referring their friends to your products, and becoming your biggest evangelists.

Platform 105

Platform Entrepreneur Startup Social Media 105

Startup Professionals Musings

JANUARY 7, 2015

If you are in this second category, you probably don’t like the references behind your back that you are a “control freak” or a “micro-manager.” For example, non-computer types should consider delegating their social media, website, and SEO activities. For a few, delegating comes easily, maybe too easy. Listen and observe.

Entrepreneur 100

Entrepreneur Startup SEO Social Media 100

Startup Professionals Musings

SEPTEMBER 10, 2014

Of course you need to discount any investor competitive positioning, but local investment group leaders will quickly tell you the strengths and terms of active investors in your area. Another approach is to ask the investor for references, where their involvement has made a real difference, leading to success.

Technical Review 103

Technical Review Innocal Offshore Entrepreneur 103

Startup Professionals Musings

SEPTEMBER 1, 2017

If you are in this second category, you probably don’t like the references behind your back that you are a “control freak” or a “micro-manager.” For example, non-computer types should consider delegating their social media, website, and SEO activities. For a few, delegating comes easily, maybe too easy. Listen and observe.

Startup 53

Startup SEO Social Media Satisfaction 53

Startup Professionals Musings

OCTOBER 3, 2013

If you are in this second category, you probably don’t like the references behind your back that you are a “control freak” or a “micro-manager.” For example, non-computer types should consider delegating their social media, website, and SEO activities. For a few, delegating comes easily, maybe too easy. Listen and observe.

Startup 95

Startup SEO Social Media Entrepreneur 95

Startup Professionals Musings

MARCH 27, 2016

Of course you need to discount any investor competitive positioning, but local investment group leaders will quickly tell you the strengths and terms of active investors in your area. Another approach is to ask the investor for references, where their involvement has made a real difference, leading to success.

Technical Review 63

Technical Review Innocal Offshore Entrepreneur 63

Startup Professionals Musings

SEPTEMBER 8, 2012

If you are in this second category, you probably don’t like the references behind your back that you are a “control freak” or a “micro-manager.” For example, non-computer types should consider delegating their social media, website, and SEO activities. For a few, delegating comes easily, maybe too easy. Listen and observe.

Entrepreneur 96

Entrepreneur Product Startup SEO 96

Startup Professionals Musings

MAY 15, 2017

Of course, mentoring is not new – it’s been the favored way to learn arts and crafts since way back in the middle ages. Shared social media is the new networking. Bill Gates often refers to his ongoing relationship with Warren Buffett as a mentor, and Mark Zuckerberg counted Steve Jobs as a key mentor.

Mentor 61

Mentor Technical Review LAMP Coach 61

Startup Professionals Musings

JUNE 1, 2011

If you are in this second category, you probably don’t like the references behind your back that you are a “control freak” or a “micro-manager.” For example, non-computer types should consider delegating their social media, website, and SEO activities. For a few, delegating comes easily, maybe too easy. Listen and observe.

Startup 91

Startup SEO Social Media Satisfaction 91

Tech Zulu Event

JULY 18, 2011

I connected with Andrea Gouw , the founder of ShopperSeeks.com , on Twitter (thank you social media), when reaching out for women CEOs and founders around the country. If you are referring to the blog post about being a mom and a CEO, studies have shown that women are far better multi-taskers than men.

Startup 99

Startup Social Media Media Sites 99

Startup Professionals Musings

MAY 11, 2010

If you are in this second category, you probably don’t like the references behind your back that you are a “control freak” or a “micro-manager.” For example, non-computer types should consider delegating their social media, website, and SEO activities. For a few, delegating comes easily, maybe too easy. Listen and observe.

Entrepreneur 52

Entrepreneur Startup SEO Social Media 52

Both Sides of the Table

FEBRUARY 21, 2010

But of course Google eventually became the massive winner in this category. I sometimes refer to this field as “intent-based advertising&# because the reason it has been so successful is that the person who typed in the search term has expressed an “intent&# to find information on that category.

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

JUNE 2, 2011

Instead of following a proscribed course which may lead nowhere, entrepreneurial leaders such a Thiel are sparking a change in the way we think about success. Print advertising is expensive, but social media is free. Thiel is providing his mentees with capital to make their startups a reality. You can keep overhead low.

Startup 92

Startup Capital Blogging Ideas 92

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Of course it’s valuable to know how many clicks you drive.

Marketing 307

Marketing Technical Review Startup Tool 307

Tech Zulu Event

FEBRUARY 3, 2014

We saw eye to eye on a lot of things; how we wanted to see a company built, its culture, and of course, our shared love for music. After careful, but rapid planning, they had a first run product built in a month and a half, gathered their first round of users and itterated off user feedback over the course of five to six months.

Startup 107

Startup Product Sites Tool 107

Both Sides of the Table

MARCH 8, 2010

Much of my traffic is through referring websites and/or social media. Unless, of course, I’m posting comments on a blog like TechCrunch or the Washington Post. You’re not trying to build a consumer website like Mint.com. My website is a pretty long URL but people manage to find it. Some search.

Blogging 286

Blogging Startup Writing Summary 286

SoCal Delicious

JANUARY 15, 2010

Standalone URI shorteners work fine when you want to shorten mostly foreign URIs, but that’s a crappy approach when you want to submit your own stuff to social media. Because you throw away the ability to totally control your traffic from social media, and search engine traffic generated by social media as well.

SEO 37

SEO IP PHP Blogging 37

Both Sides of the Table

JULY 10, 2011

Some will cite my investment two years ago in social-media advertising company Ad.ly And of course in my 700 are people like Bill Gates and Barack Obama, neither of whom follows me just yet Asymmetric works both ways. Social – Asymmetry is one of the big drivers of Twitter. That’s normal. million followers).

Platform 307

Platform News Startup Invest 307

Both Sides of the Table

FEBRUARY 10, 2011

The best proof of a soft circle is whether an angel will email someone else (refer another investor) and start off that email with “I’m investing in…”. The team, of course, is just as important as the product or idea. Entrepreneurs should also use social media (Facebook, Twitter, LinkedIn, etc.)

Angel 302

Angel Startup Ideas .Net 302

SoCal CTO

AUGUST 3, 2010

That’s @MeganBerry to you, blogger and social media expert, marketing manager of Klout.com. Graphs - Chris Dixon , July 22, 2010 It has become customary to use “ graph &# to refer to the underlying data structures at social networks like Facebook. So I asked her this: “What do I do with my 1,000th post?”. Not so bad.

Startup 217

Startup Venture Capital Blogging Software Review 217

Both Sides of the Table

SEPTEMBER 17, 2016

Use your blogs, use social media, use the TV media. Clinton, of course, has never called for a gun ban — just common sense controls) He has regularly encouraged violence on the campaign trail saying, “Guys like that would be carried out on a stretcher” and “I’d like to punch him in the face.”

Summary 150

Summary Media Technical Review Startup 150