socalTECH
JUNE 30, 2011
Jerry Brown signed into law a bill which taxes Internet retailers if they have California affiliates, a move which looks to have major impact on local companies who use Internet affiliate marketing. However, if we were just providing clicks, using the CPC model, they wouldn't be affected. But, it certainly is a real possibility.
Both Sides of the Table
FEBRUARY 21, 2010
One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea. Early evidence is good.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
socalTECH
JUNE 28, 2013
William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What is CampaignEQ?
socalTECH
FEBRUARY 16, 2010
Noah Auerhahn: ExtraBux helps consumers get the lowest prices online, by integrating online discounts into a comparison shopping engine. At that point, we realized we needed more money to get things to market, and that's when we went out and raised a round from the Maverick Angels. Noah, thanks for the interview.
socalTECH
DECEMBER 15, 2010
Tim, first off, for our readers who haven't heard of OpenX, explain what you provide to the market? We help web publishers make more money out of advertising. One, is we give them software--known as an ad server--which helps them manage different ad streams they have. They can sell those ads on a CPM, CPC, or CPA basis.
Both Sides of the Table
MARCH 30, 2010
Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. It isn’t written by them or any marketing department – so please take it for what it is. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis).
socalTECH
MARCH 4, 2010
This is a really big, $50 million business at least, and we really want to own the market. It's pretty typical in the life of a startup, where we've proven we have a product people like, and use and demand, and can scale, and we did a pretty effective job of learning about advertising and making revenues off high yielding, CPC advertising.
Expert insights. Personalized for you.
279 
Let's personalize your content