Both Sides of the Table
FEBRUARY 21, 2010
One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. The configuration of the team was: 1 CEO, 1 Product Lead and a tech team of 6 people.
Startup Professionals Musings
JUNE 4, 2021
Their computers then merge your ads with search results when users search words imply an interest in your products. Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Keyword research and budget forecasting.
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socalTECH
OCTOBER 7, 2010
According to Burstly, its new Storefront product allows local businesses and other advertisers to directly buy mobile advertising from developers. Burstly also said its new Storefront feature allows advertisers to use geo-targeting, supports both CPC and CPM pricing models, and supports both Apple iOS and Android phones. READ MORE>>.
Both Sides of the Table
MARCH 30, 2010
I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). Naturally I’m excited about this investment or I wouldn’t have done it.
socalTECH
FEBRUARY 16, 2010
We think we've really gotten the product validated by the market, particularly with Cyber Monday. People in the blogosphere were writing that this product was what they were looking for, and was another point of affirmation. Noah Auerhahn: The funding is going to enhance the product.
socalTECH
MARCH 21, 2013
Domeyer recently told us how mobile visitors to the web are dramatically changing how Oversee looks at the market, and are pushing the firm to invest more in technology to adapt to mobile users. If someone goes to a certain domain now, instead of seeing a CPC advertisement, we could instead offer them to download different apps.
Startup Professionals Musings
MARCH 23, 2013
Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Keyword research and budget forecasting.
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