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CampaignEQ Launches Affiliate Tracking Tool

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Santa Monica-based CampaignEQ , the developer of marketing tracking tools, said today that it has launched a new product for affiliate and customer referral tracking for e-commerce providers Shopify, Magento, Big Commerce, and Business Catalyst. CampaignEQ said it tool starts at $19 a month.

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MediaTrust Gets $3M

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The funding will go towards its Performance Exchange (MPTX) product, a real-time, CPC advertising exchange. Los Angeles-based MediaTrust , which develops an online advertising and marketing platform, announced Thursday that it has raised $3M in a new funding round. MediaTurst is headed by Peter Bordes. READ MORE>>.

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Burstly Opens Up Mobile Ad Service

socalTECH

According to Burstly, its new Storefront product allows local businesses and other advertisers to directly buy mobile advertising from developers. Burstly also said its new Storefront feature allows advertisers to use geo-targeting, supports both CPC and CPM pricing models, and supports both Apple iOS and Android phones.

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UberMedia Launches iOS Advertising Tool

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UberMedia , the Pasadena-based startup developing third party, Twitter clients and other mobile apps, said yesterday that it has launched a new mobile ad campaign product called Appvertise. Developers use their iTunes account to pay for the CPC ads. READ MORE>>.

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Interview with Noah Auerhahn, Extrabux

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We think we've really gotten the product validated by the market, particularly with Cyber Monday. People in the blogosphere were writing that this product was what they were looking for, and was another point of affirmation. Noah Auerhahn: The funding is going to enhance the product.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. The configuration of the team was: 1 CEO, 1 Product Lead and a tech team of 6 people.

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Advertise.com Extends Into CPA Ads

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The firm said that the new CPA services are an extension beyond its current cost-per-click (CPC) offerings. CPA advertising only charges customers for advertising when customer purchase a product, fill out a form, or perform another measurable action in response to an ad, rather than paying for impressions or clicks.