socalTECH
OCTOBER 7, 2010
As part of the new mobile ad service, Burstly said it has partnered with mobile application developer Newtoy, which develops the Words With Friends application. Burstly also said its new Storefront feature allows advertisers to use geo-targeting, supports both CPC and CPM pricing models, and supports both Apple iOS and Android phones.
socalTECH
NOVEMBER 29, 2011
Nami Media provides cost-per-click (CPC), cost-per-acquisition (CPA), and other related ad inventory and management software and services. Cory, who was previously an EVP at Overture; he also headed up Neven Vision at the time of its acquisition by Google, and also ran FreeConference.com. The firm had been founded in 2001.
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socalTECH
JULY 27, 2009
The firm said that the new CPA services are an extension beyond its current cost-per-click (CPC) offerings. Sherman Oaks-based Advertise.com , the search engine marketing firm run by Dan Yomtobian, disclosed today that the firm is extending its offerings into the cost-per-action (CPA) category.
socalTECH
MARCH 21, 2013
We've been a recognized innovation in Southern California, and we're now ramping our development of compelling consumer products, fueled by accelerator services. As you know, Oversee is known for our traffic and traffic acquisition tools, but we're now also focusing on creating compelling, consumer products fueled by our accelerator services.
socalTECH
JUNE 28, 2013
You can use it for anything, to do marketing attribution, for CPC, for social marketing, and internal campaigns and programs. We''ve also been working with Amazon as a partner, and have been working with great development partners and service providers for our infrastructure and development. It''s been pretty smooth.
socalTECH
DECEMBER 15, 2010
They can sell those ads on a CPM, CPC, or CPA basis. What we do is kind of interesting, because we provide those two basic services in combination. Our products include open source, as well as software-as-a-service, hosted products. We do have a software-as-a-service product which goes up to 100 million ads a month for free.
Startup Professionals Musings
MARCH 12, 2012
If challenged, the founder usually cites the Facebook business model (free service to users, revenue from ads), but forgets that Facebook has had several hundred million in funding, and has been profitable only in the last couple of years. For advertisers, this is called cost per click (CPC). Pay per view (PPV, PPI or PPM).
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