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6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. How many customers will have any idea what this means to them?

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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. How many customers will have any idea what this means to them?

Marketing 141
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Entrepreneurs Don’t “Noodle” They Do

Both Sides of the Table

But there are a lot of things that become norms in the VC industry that always drove me crazy from entrepreneur’s side of the table. Translation for any first time entrepreneurs can mean one of: a. As an entrepreneur you’re used to being optimistic and finding a way to make things work despite the odds.

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6 Marketing 101 Tips For Technology Entrepreneurs

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. How many customers will have any idea what this means to them?

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7 Ways To Highlight Your Personal Value To Investors

Startup Professionals Musings

Yet in my experience on both sides of this equation, I find that many aspiring entrepreneurs focus only on the best idea , assuming that it will attract the right investors. Investors love entrepreneurs who come across as constantly on the lookout for new ideas, and able to grasp the larger implications for market change.

Ideas 140
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Should You Really be a Startup Entrepreneur?

Both Sides of the Table

One of the most common questions that entrepreneurs who meet me for the first time like to ask is, “Do you miss being an entrepreneur? I thought I’d talk a bit about the differences I’ve experienced between being an entrepreneur & a VC – you know, from “both sides of the table.&#. Long hours.

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Some Advice Before You Hit the Fund Raising Trail

Both Sides of the Table

The best entrepreneurs in our industry focus on it year-round as opposed to just once every 18 months. Let’s say you have built a SaaS company where a large part of the early revenue comes from a few big customers or a large part of the revenue is services based vs. software based. Let me give you an example.

Funding 236