Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales. Owned media.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

JUNE 7, 2020

Technologists building cool new platforms, just because they can, won’t find investor interest. Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Solution development and delivery.

Entrepreneur 131

Entrepreneur Outsource Development Startup Competition 131

Startup Professionals Musings

NOVEMBER 11, 2019

There is still infinite room for new startup sales modes and models. This gives rise to the personalization and customization that we all want. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers. Data enable: use metrics and measurements.

Technology 97

Technology Social Media Startup Entertainment 97

TechCrunch LA

SEPTEMBER 7, 2021

“They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. It’s different than working with a group like us that’s trying to optimize every small piece of the funnel, and being accountable for the entire funnel to drive as much sales or revenue. What type of clients do you work with?

Commerce 211

Commerce Content Marketing Startup 211

InfoChachkie

SEPTEMBER 29, 2014

Sometimes we measure things and see that in the short term they actually hurt sales. But we do it anyway, because we believe that the short-term metrics probably aren''t indicative of the long term.”. We know this is a feature that’s good for customers. Let Your Competitors Chase The Quick Buck. You have to use your judgment.

Tips 223

Tips Framework Metrics Cloud Computing 223

Startup Professionals Musings

AUGUST 25, 2011

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. The best way to do this is with real customer interviews. Include planned measurements and metrics.

Customer 96

Customer Custom Search Engine Optimization Summary 96

socalTECH

APRIL 24, 2019

Shane Bernstein: We look at actionable data points and data metrics which are quantifiable across the web, and we qualify them and normalize that data, and sort them based on what they've done. The team is myself and my co-founder, Alex Mostafi, our CTO, and we also have a sales director and director of engineering up north in San Francisco.

Sites 240

Sites Startup Tool CTO Hire 240

Both Sides of the Table

SEPTEMBER 10, 2021

Our fund (Upfront Ventures) recently returned >1x an entire $200 million fund just selling small minatory in secondary sales while still holding most of our stock for an ultimate public market exits. We can’t wait for customers to use the product for 12–18 months and do customer interviews or look at purchase cohorts.

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales. Owned media.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales. Owned media.

Marketing 100

Marketing Social Media Framework Media 100

socalTECH

DECEMBER 20, 2017

With so many APIs, SaaS ecosystems, and cloud platforms to rely on, a digital product that may have taken five years to get off the ground in 2000 can now be brought to life in a matter of months. Anyone could submit an idea, and others in the customer community could participate by upvoting and commenting on the ideas they liked best!

Technical Review 100

Technical Review Metrics Ideas Product 100

Startup Professionals Musings

MAY 31, 2015

There is still infinite room for new startup sales modes and models. This gives rise to the personalization and customization that we all want. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers. Data enable: use metrics and measurements.

Startup 106

Startup Social Media Entertainment Metrics 106

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales. Owned media.

Media 101

Media Marketing Startup Framework 101

socalTECH

SEPTEMBER 19, 2014

Rachel Payne: FEM is a video discovery platform that provides quality, relevant video recommendations for any website, app, or content network that is seeking to drive more engagement around video. One of our customers is Inc. The metrics are very solid. Because we do auto customization, we''re really. What is FEM?

Google 233

Google Content Startup Venice 233

Startup Professionals Musings

DECEMBER 6, 2017

There is still infinite room for new startup sales modes and models. This gives rise to the personalization and customization that we all want. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers. Data enable: use metrics and measurements.

Startup 55

Startup Social Media Entertainment Metrics 55

socalTECH

JANUARY 14, 2011

Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments.

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

JULY 10, 2019

At the end of the day, we help retailers make smarter recommendations to their customers, which leads to better business. Spencer Price: The customer experience with e-commerce has become less and less human, as algorithms on digital platform replace human interaction. The challenge of any AI platform, is to understand that.

Pricing 113

Pricing Startup North Hollywood Platform 113

Startup Professionals Musings

APRIL 6, 2014

There is still infinite room for new startup sales modes and models. This gives rise to the personalization and customization that we all want. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers. Data enable: use metrics and measurements.

Startup 99

Startup Social Media Entertainment Metrics 99

Startup Professionals Musings

MAY 24, 2015

Technologists building cool new platforms, just because they can, won’t find investor interest. Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Solution development and delivery.

Outsource Development 99

Outsource Development Startup Competition Ideas 99

Startup Professionals Musings

APRIL 4, 2015

Startups should begin by selecting just a few of the vast array of social media offerings out there, and customize based on results. Concentrate your efforts on two to three platforms to start. Assess your target customer demographics. Identify your target customer and create customer profiles.

Social Media 108

Social Media Media Startup Tips 108

InfoChachkie

SEPTEMBER 15, 2011

Obsess About Customers, Not Colleagues Or Competitors. “We We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”. You can be customer-focused or competitor-focused. Be Simpleminded.

Tips 279

Tips Startup Framework Customer 279

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. The best way to do this is with real customer interviews. Include planned measurements and metrics.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. The best way to do this is with real customer interviews. Include planned measurements and metrics.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Tech Zulu Event

MARCH 22, 2016

Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Industry news was excited, but for how amazing of a product they are, custom Snapchat geofilters have remained stunningly under the radar. Well, Snapchat has made it so that anyone can create and upload a custom filter to any area they want.

Customer 40

Customer Custom Snapchat Design 40

Startup Professionals Musings

NOVEMBER 3, 2012

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. The best way to do this is with real customer interviews. Include planned measurements and metrics.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

AUGUST 13, 2012

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. Marketing, sales, and partners. Solution and benefits.

Competition 113

Competition Metrics Startup Invest 113

Startup Professionals Musings

MAY 28, 2016

Technologists building cool new platforms, just because they can, won’t find investor interest. Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Solution development and delivery.

Ideas 62

Ideas Outsource Development Startup Competition 62

Startup Professionals Musings

MAY 13, 2011

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. Marketing, sales, and partners. Solution and benefits.

Competition 116

Competition Metrics Startup Sales 116

socalTECH

FEBRUARY 14, 2013

We now have over 400 customers of our product, and a good majority of the Fortune 500 and Fortune 1000 using it to put a completely new face on their important data, and using it to get that out into the hands of their employees. How do customers use your product? Or, it can come directly out of a database.

Mobile 170

Mobile Oracle Startup Content 170

Startup Professionals Musings

APRIL 22, 2010

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. Marketing, sales, and partners. Solution and benefits.

Invest 74

Invest Tips Competition Metrics 74

Tech Zulu Event

MAY 9, 2014

This was a chance to blow open the story on their companies, to address a room full of potential investors, mentors, partners, customers, and press. About $37B worth of lost sales a year, worldwide. They showed very impressive average customer repurchases. Honestly though, it was anything but.

Startup 111

Startup Mobile Commerce Education 111

Both Sides of the Table

MARCH 25, 2016

billion in sales and thus controls less than 10% of the market. After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). That is how great businesses are built.

Startup 150

Startup Marketing Study SEO 150

Tech Zulu Event

NOVEMBER 10, 2013

You always want perfect data on what customers are doing. At Fandango, they examine ticket sales and trends over time. These factors can vary greatly week to week, and movie launches often influence what sales look like. These factors can vary greatly week to week, and movie launches often influence what sales look like.

Product 87

Product Fandango Design Startup 87

Tech Zulu Event

MARCH 16, 2015

This can be a great way to test your product and get customer feedback. Customer financing can minimize your risk, providing more cushion to meet your milestones. Examples of milestones: traction as measured by user numbers and user engagement; financial metrics such as cash flow and revenue. Crowdfunding. Vendor funding.

Startup 40

Startup Venture Capital Equity Funding 40

Both Sides of the Table

MARCH 6, 2011

That, plus I love the space of high-customer-service, focused eCommerce for moms worried about what their kids eat & wear.&#. It is a communication platform. They dropped their number one selling product and switched to a competitor’s product while managing not to lose a single sale. I know this guy is a money maker.

Startup 292

Startup Venture Capital Blogging Summary 292

SoCal CTO

AUGUST 3, 2010

Metrics availability. 0160; If I need $250,000 to get to 100 customers, or $1 million to get to X, and I can raise both amounts from either Angels or VCs, where do we turn? They ignore/disrespect the platform. Customer Care Today. Customer Validation needs to have the CEO actively involved. Not so bad. Performance.

Startup 217

Startup Venture Capital Blogging Software Review 217

Startup Professionals Musings

SEPTEMBER 19, 2016

For example, the concept of an online platform for social networking is a simple one, and has been attempted by thousands of entrepreneurs past and present. Lack of focus only confuses customers and dilutes your scarce time and resources. Define and use metrics to measure your progress. The idea is the only easy part.

Social Network 94

Social Network Startup Ideas Entrepreneur 94