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Greatly exceed early customer expectations.

Berkonomics

First customers are critical. Your first customers for any product or service form your reference base, the important group of allies that your marketing and sales people rely upon when attempting to create buzz and make a mass market for a new product. Make your customer a partner in the process.

Customer 243
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Relativity Space gains new customer in Iridium and new launch site at Vandenberg

TechCrunch LA

Relativity Space has a new customer for its 3D-printed rockets: Established satellite maker and operator Iridium, which has picked the company for launches in 2023. To accomplish those, and other launches like them, the company is also setting up a new launch site at Vandenberg Air Force Base in California.

Sites 181
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Invested.in Launches New Site For Alternative Investment

socalTECH

said Wednesday that it has launched a new site, INVST , a new network for institutional-quality alternative investment funds. said that it has partnered with Carillon Capital, LLC--run by former E*TRADE Financial executives--on the site. Los Angeles-based crowdfunding technology developer Invested.in also said it is in a deal with.

Sites 194
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Hollar No More, As Five Below Rebrands Site

socalTECH

Los Angeles-based, low-cost e-commerce products site Hollar is no more, and will be swallowed up by new owner Five Below , six months after the acquisition of Hollar by Five Below.

Sites 203
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7 Ways Your Marketing Needs To Meet Today’s Customers

Startup Professionals Musings

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Participate in the top social media sites for maximum impact.

Customer 172
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7 Strategies To Prepare For The Next Customer Change

Startup Professionals Musings

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. He makes a convincing argument that it’s time for every company to get prepared for the next customer generation, or your company is heading toward life support.

Customer 173
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6 Keys to Attracting Customers Based On Social Needs

Startup Professionals Musings

Yet, these days, I am seeing overwhelming evidence that customer buying decisions, especially with consumers, are often based on emotional and psychological factors , including passions from others, your experience, and social relationships. Other startups use technology to provide personalized products to all customers.

Customer 172