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Hire a consultant; ignore the advice!

Berkonomics

A personal story of ignorance of good advice. Not all consultants give advice worth taking, of course. The post Hire a consultant; ignore the advice! Consultants are good in that you can sample their work with short projects, change to other consultants quickly, and stop using them when a project is completed.

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Hire a consultant; ignore the advice.

Berkonomics

Not all consultants give advice worth taking, of course. We were quite confident that our services would yield great, measurable results. Unfortunately, it is human nature to enthusiastically ignore to act upon recommendations of third party consultants. There are many, many exceptions, but far more instances of this in the business world.

Sample 243
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Greatly exceed early customer expectations.

Berkonomics

First customers are critical. Your first customers for any product or service form your reference base, the important group of allies that your marketing and sales people rely upon when attempting to create buzz and make a mass market for a new product. Make your customer a partner in the process.

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Some Advice Before You Hit the Fund Raising Trail

Both Sides of the Table

Let’s say you have built a SaaS company where a large part of the early revenue comes from a few big customers or a large part of the revenue is services based vs. software based. The investor is a customer and they have money to spend but only for a limited number of companies. Let me give you an example. Confidence sells 10.

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Why you should never have a data room — the most counter-intuitive fund-raising advice you’ll ever…

Both Sides of the Table

the most counter-intuitive fund-raising advice you’ll ever get I’m about to offer you some fund-raising advice that flies directly in the face of what most conventional wisdom will tell you. He instructed me to call the potential customer instead and ask for a meeting. But just putting a customer reference list in a data room?

Funding 336
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6 Key Principles For Inducing Customers To Buy Today

Startup Professionals Musings

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today.

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53 Questions Developers Should Ask Innovators

TechEmpower

Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” Who are the customers? Can you provide specific examples of different types of customers, what they need, and what the system will do for them? will you leverage?

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