Remove Customer Remove Definition Remove Demand Remove Metrics
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Customer-Centric Strategies Win Over Product-Centric

Startup Professionals Musings

Is your marketing focus product-centric or customer-centric ? With a wealth of products now available, customers look for the most memorable experience , not just the best product. Amazon is very customer-centric, but it can make all the difference in retail as well as online. Status factors are more important than demographics.

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10 Steps To Second Stage Success For Your New Venture

Startup Professionals Musings

By definition, second-stage ventures generally have 10 to 99 employees and/or $750,000 to $50 million in revenue, and see that as just the beginning. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands.

Sales 147
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6 Market Environments Where Execution Trumps Planning

Startup Professionals Musings

There is no substitute for talking to customers, analyzing your competition, and honing your solution to meet a target market segment. As a counter, here are some situations where it definitely makes sense to short-circuit the traditional approach: The market won’t wait for your planning cycle.

Marketing 138
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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

It’s when the noise stops and you can actually get customer attention, press articles and VC meetings. People attending marquee conferences with rock bands, prominent speakers, Gartner Group prognosticators and lots of other happy customers. Poorly implemented this category was the definition of shelfware.

Marketing 354
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Increase Your Sales Velocity By Saying No To Pilots

InfoChachkie

Thus, startups must quickly determine which prospects are most likely to purchase in the near term and focus their energy on delivering these prospective customers an incredible experience. Recast Pilots as the first phase of a multi-phased, definitive agreement. product, geography, customer segment, etc.).

Sales 215
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7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

They don’t realize that they are missing out on a great opportunity for “free” promotion, as well as taking a great risk by not listening to what customers are saying, and not monitoring or responding to undeserved challenges to their reputation. Use business metrics and tools to tune your efforts. Do your homework before you begin.

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How To Tune Business Strategy For Long-Term Success

Startup Professionals Musings

A recent high-profile one, Theranos , the blood-testing company, had no trouble getting customers, but promised more than their technology could deliver, Another, Shyp , an early on-demand delivery platform, blamed their demise on premature scaling. Demand continuous innovation to keep up with change.

Startup 88