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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.

Customer 173
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Four ways to create marketing excellence

Berkonomics

Marketing is a science devised to help drive customers to your door. Then there’s the compass or cardinal definitions model for marketers : N=needs, W=wants, S=security, and E=education. Use all the techniques you learn in marketing classes to drive demand. C=Customers, and more customers. We can go on forever.

Marketing 156
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Viasat Drops Speed Limits On In-flight Internet For Business Aviation

socalTECH

Carlsbad, California-based satellite Internet provider Viasat says it has removed the speed limits on its Ka-band in-flight Internet for its business aviation customers. The company said it has lifted those speed restrictions, due to growing demand for applications including video-conferencing and high-definition video streaming.

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Customer-Centric Strategies Win Over Product-Centric

Startup Professionals Musings

Is your marketing focus product-centric or customer-centric ? With a wealth of products now available, customers look for the most memorable experience , not just the best product. Amazon is very customer-centric, but it can make all the difference in retail as well as online. Status factors are more important than demographics.

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Interview with Zeb Evans, ClickUp

socalTECH

Zeb Evans: Holistically, there's a huge demand for more flexibility or remote work. The demand is there, we've certainly seen that. We were flexible pre-pandemic, and definitely more flexible post-pandemic. Who are your typical customers? We see a lot of people in engineering demanding the flexibility to work remotely.

Doc 203
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Could you be your company’s bottleneck?

Berkonomics

The definition of a bottleneck in your business is one that constricts the flow of work from. The bottleneck itself strains to keep up with demand, often to the point of reducing its own efficiency in the process of attempting to keep up with demand. Of course, you could fit that definition. What is the bottleneck?

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The three legged stool of marketing excellence

Berkonomics

Marketing is a science devised to help drive customers to your door. Then there’s the compass or cardinal definitions model for marketers : N=needs, W=wants, S=security, and E=education. Use all the techniques you learn in marketing classes to drive demand. And finally: C=Customers, and more customers.

Marketing 201