Remove Customer Remove Definition Remove Demand Remove Pricing
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Four ways to create marketing excellence

Berkonomics

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Then there’s the compass or cardinal definitions model for marketers : N=needs, W=wants, S=security, and E=education.

Marketing 156
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The three legged stool of marketing excellence

Berkonomics

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Then there’s the compass or cardinal definitions model for marketers : N=needs, W=wants, S=security, and E=education.

Marketing 201
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Customer-Centric Strategies Win Over Product-Centric

Startup Professionals Musings

Is your marketing focus product-centric or customer-centric ? With a wealth of products now available, customers look for the most memorable experience , not just the best product. These days, a fun shopping experience, or no-question returns, often tips the scales over extra product features or a lower price.

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The First Day of the Etsy Boycott: Sellers Are Striking All Week

Tech.Co

Starting today, they're going on strike for a week in protest of the price change, which they say is just the latest in a series of decisions that have squeezed the small-business sellers who depend on the Etsy platform to survive. “Every demand that we have made is very reasonable. .” on each sale. What to Know.

Platform 133
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Premature scaling can kill your business.

Berkonomics

The logic in this is simple: once a company has market share, other issues can be sorted out to monetize the market, make the company profitable, scoop up wavering competitors, or even sell the company to a larger firm looking for a large customer base. And it’s a contemporary problem. Angel investors are more tolerant of this than VCs.

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Reduce five risks: Increase your valuation

Berkonomics

One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. Here we expand the definitions a bit to encompass businesses that are still early stage, but perhaps beyond startup.

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10 Steps To Second Stage Success For Your New Venture

Startup Professionals Musings

By definition, second-stage ventures generally have 10 to 99 employees and/or $750,000 to $50 million in revenue, and see that as just the beginning. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands.

Sales 147