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Four ways to create marketing excellence

Berkonomics

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Then there’s the compass or cardinal definitions model for marketers : N=needs, W=wants, S=security, and E=education. Use all the techniques you learn in marketing classes to drive demand.

Marketing 156
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The three legged stool of marketing excellence

Berkonomics

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Then there’s the compass or cardinal definitions model for marketers : N=needs, W=wants, S=security, and E=education. Use all the techniques you learn in marketing classes to drive demand.

Marketing 201
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The First Day of the Etsy Boycott: Sellers Are Striking All Week

Tech.Co

Starting today, they're going on strike for a week in protest of the price change, which they say is just the latest in a series of decisions that have squeezed the small-business sellers who depend on the Etsy platform to survive. “Every demand that we have made is very reasonable. . Starting Price. on each sale.

Platform 136
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Premature scaling can kill your business.

Berkonomics

Experienced CEOs often make it a habit to scale because of demand, reducing risk and mating cost to growth in revenues. Typically, when you bring a VC onboard, you increase the risk, the reward, and the definition of the size for a successful exit. Angel investors are more tolerant of this than VCs. first appeared on BERKONOMICS.

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7 Investor Term Sheet Demands Startups Need Not Fear

Startup Professionals Musings

For later investments, the price is equity, with a percentage of the owner stock to be assigned to the investor. Investors typically demand preferred stock, to give themselves certain voting and liquidation privileges over later shareholders. Definition of investment delivery in "tranches."

Demand 105
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Reduce five risks: Increase your valuation

Berkonomics

If there are high barriers to entry with such protections as patents, long development time already spent or contracts with the major potential customers, then the risk of a competitor with more resources jumping into the frothy pool and taking advantage of the demand created by the company is minimized. And fifth: Competitive risk. .

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What Is Claude AI and Anthropic? ChatGPT’s Rival Explained

Tech.Co

Claude is definitely one of the most impressive chatbots to be launched in the last 12 months. An Intro to the Chatbot 8 Questions with Claude [Test] Claude Pricing & Tokens Explained Claude 2 and ChatGPT: Key Differences Should You Use Claude AI? You'll also see how Claude differs from ChatGPT in key areas. What is Anthropic AI?

ChatGPT 142