Remove Customer Remove Demand Remove Metrics
article thumbnail

6 Critical Marketing Metrics To Nail Today’s Buyers

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue.

Metrics 101
article thumbnail

6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue.

Marketing 174
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Investors, MVPs and Evidence of Traction

SoCal CTO

If you do build the MVP and show it to them, they will ask you about your metrics. They really want metrics, not a product. The real question you should be asking is "When I've built this product and show you the following metrics, would you invest?" Investors demand more than that.

Metrics 264
article thumbnail

6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue.

Metrics 57
article thumbnail

If You Don’t Have a Discrete Hypothesis You Are Incapable of Failing

Both Sides of the Table

48:30 Vanity metrics. 52:00 Actionable metrics. 57: 00 How do you rectify company mission and customer demand. 43:20 The inception of Lean Startup. 44:45 Telling an entrepreneur to focus is like telling a fat person to lose weight. 46:18 iOS Vs. Android. 46:50 Engines of Growth. 49:00 Startups are all naked in the mirror.

article thumbnail

Should Startups Focus on Profitability or Not?

Both Sides of the Table

If you had huge customer growth but just didn’t focus on revenue that’s a different story. So while the simplest way that people often evaluate stocks is by P/E ratios (price-to-earnings), one also needs to look at other metrics such as the PEG (price-to-earnings-growth). [of ” Harsh, but reality.

Startup 418
article thumbnail

Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

Steve's first question was, “Who are our customers?" I) took the 300 latest cards, personally wrote a questionnaire and called 300 customers. SuperMac's main customer base were color desktop professionals. All of a sudden I now had customers telling what market, how to reach them and what applications are important.

Marketing 271