article thumbnail

6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue.

Metrics 102
article thumbnail

7 Ways Your Marketing Needs To Meet Today’s Customers

Startup Professionals Musings

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.

Customer 172
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Using Generative AI to Drive Corporate Impact

TechEmpower

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

article thumbnail

Demand Media Sweetens Executive Pot

socalTECH

Ahead of its IPO, Santa Monica-based Demand Media , the online domain name and media publishing business run by Richard Rosenblatt, updated its IPO filings Thursday, saying that it has granted $30.8M Tags: demand media domain domainer content merger acquisition legitscript. READ MORE>>.

Demand 194
article thumbnail

Demand Media Revenues, Pageviews Grow

socalTECH

Santa Monica-based Demand Media , the online content publishing firm run by Richard Rosenblatt, reported its second quarter 2012 financial results on Tuesday afternoon, saying that both its revenues and pageviews grew from year to year. Demand Media said it had total revenues of $93.1M

Demand 133
article thumbnail

TigerText Hits 250 Healthcare Customers

socalTECH

Santa Monica-based text messaging provider TigerText reported Thursday that it now has more than 250 healthcare facilities using its HIPAA compliant messaging platform. TigerText's text messaging services are encrypted and HIPAA compliant.

Customer 153
article thumbnail

Silicon Beach Report for July 22: Birchbox Runs Customer Service Test on Snapchat

L.A. Business Journal

Birchbox runs customer service test on Snapchat, Free Reign Entertainment launches Shattered Skies, and Easypose expands on-demand yoga instruction.

Snapchat 100