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GM exits car-sharing business and shuts down Maven

TechCrunch LA

GM’s experiment with car sharing is over. The automaker Tuesday said its Maven car-sharing service, which launched in 2016, will shut down for good. The company sent an email to customers Tuesday that after examining the business, the car-sharing industry and COVID-19, it decided to shutter the service permanently.

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ServiceNow Buys San Diego Specialist in Customer Experience, Design

Xconomy

ServiceNow (NYSE: NOW ), the Santa Clara, CA-based giant that provides cloud-based IT services, is boosting its emphasis on human-centered design with its acquisition of Telepathy , a San Diego specialist in customer experience and design. Read more » Reprints | Share: Financial terms of the deal were not disclosed.

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10 New Realities Drive The Customer Decision Process

Startup Professionals Musings

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

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What setups are best for secure network design?

Southern California Edison Blog

When it comes to handling government data, secure network design is paramount. Networks designed for privacy and security are essential for government organizations looking to protect classified data from falling into nefarious hands. During 2020, the average data breach cost for the public sector was $1.6 Secure Network Setups.

Design 90
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8 Brand Models To Attract Your Perfect Fit Customer

Startup Professionals Musings

Attracting the right customers is the key to success in business, whether you have a new startup or a mature enterprise. For example, Xerox tried to broaden the use of "xerox" as the standard term for "photocopying" to extend their existing customer segment into office automation and all kinds of computing.

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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no no surprise?—?that’s

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10 Key Principles To Drive Customer Decisions Today

Startup Professionals Musings

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

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