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7 Incentives For Testing Your Startup Marketing Early

Startup Professionals Musings

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. Evaluate customer response prior to development. Demonstrate a minimum viable product (MVP).

Marketing 105
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ServiceTitan Links With SEO Provider

socalTECH

Glendale-based ServiceTitan , which is developing software for helping plumbing, HVAC, and other service businesses manage their business, has linked up with search engine optimization (CSEO) provider Plumbing & HVAC SEO. ServiceTitan is led by Ara Mahdessian. ServiceTitan is led by Ara Mahdessian. READ MORE>>.

SEO 113
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Perfect Market Names Bizdev VP

socalTECH

Altadena-based Perfect Market , the Idealab firm which is providing tools to help publishers surface and monetize their archive content, said Monday that it has named Guy Vidra as Vice President of Business Development. Perfect Market said Vidra will lead the firm's strategic partnership and customer programs.

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8 Strategies To Drive Your Startup To Profitability

Startup Professionals Musings

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Continually add new marketing and distribution partners.

Startup 134
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7 Reasons To Avoid Stealth Mode For Your New Venture

Startup Professionals Musings

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. Evaluate customer response prior to development. Demonstrate a minimum viable product (MVP).

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8 Keys To Scaling The Business After Initial Traction

Startup Professionals Musings

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Continually add new marketing and distribution partners.

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5 Entrepreneur Exasperations To Moderate Your Passion

Startup Professionals Musings

In his classic book on building a business, “ Traction: Get a Grip on Your Business ,” Gino Wickman, a similar experienced business consultant and developer of the Entrepreneurial Operating System (EOS), outlines five common frustrations that we both hear from entrepreneurs, as follows: You are the boss, but you don’t have control.