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10 New Realities Drive The Customer Decision Process

Startup Professionals Musings

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

Customer 136
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I Know Everybody Told You to Send Your Fund-Raising Decks as a Link.

Both Sides of the Table

I Know Everybody Told You to Send Your Fund-Raising Decks as a Link. Here’s Why You Should Just Send the Deck I know you have your document sending tool to send your fund-raising deck to VCs and track who read your deck, which pages they read and how much time they spend on each page. What should not be in your deck?

Funding 239
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Why you should never have a data room — the most counter-intuitive fund-raising advice you’ll ever…

Both Sides of the Table

the most counter-intuitive fund-raising advice you’ll ever get I’m about to offer you some fund-raising advice that flies directly in the face of what most conventional wisdom will tell you. Let me start out with my premise: “Data rooms are where fund-raising processes go to die.” It doesn’t.

Funding 336
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8 Signs Of A New Business Initiative And Not A Hobby

Startup Professionals Musings

As a startup investor, I often see business proposals looking for funding that really look like expensive hobbies looking for donations. I still see entrepreneurs who spend money and time for months on a new business idea without any separation of personal and business funds, and any formal accounting system for their new business.

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10 Key Principles To Drive Customer Decisions Today

Startup Professionals Musings

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

Customer 107
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Diversis Capital Partners Invests In Adlib

socalTECH

According to Adlib, the funding will go to accelerate its planned growth initiatives. Adlib's software is used to automate the discovery, classification, extraction, and structure of data from unstructured documents. The company says its customers include B2B brands and Fortune 1000 customers.

Invest 113
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5 Tips For New Entrepreneurs Needing Investor Funding

Startup Professionals Musings

In a two-minute video clip, you can introduce yourself, show your passion and the engaging personality you need to win over customers, partners, and employees. In simple terms, it is a 20-page document which describes all the what, when, where, and how of your new business. Net out the problem and your solution in the first 30 seconds.