InfoChachkie

APRIL 29, 2013

You operate your business from a small boat in the remote waters of northern Fiji and your customers are spread across the globe, residing in the US, Europe and Asia. How can you protect your company''s reputation when a rouge customer unjustly flames your startup? Left unattended, such attacks are detrimental. Bipolar Reviewers.

Social Media 213

Social Media Custom Customer Media 213

Berkonomics

AUGUST 3, 2023

Certainly, bootstrapping is a preferred method of funding growth if it does not hold back the speed of growth or hobble the quality of product or service to the extent that better-funded competitors can overtake the business. Venture, private equity and more: Here we lump a large number of investor classes into one.

Venture Capital 295

Venture Capital Startup Class Invest 295

Berkonomics

JUNE 4, 2020

Email readers, continue here…] In an Internet-based business, power comes not just from high gross margins, but also from an increase in the percent of conversions. The point is that once your company is stable at or above the breakeven point, one incremental unit generates robust increases in net profit.

.Net 156

.Net Sales Tool Email 156

Berkonomics

AUGUST 2, 2018

There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace. Companies that compete on price rarely compete against others who emphasize service or quality. Nordstrom’s competes on service above all, quality second and price a distant third. They are: Price.

Pricing 226

Pricing Competition Examples Class 226

Berkonomics

NOVEMBER 25, 2021

Is there a market for your class of product at all? Whether it is you or a quality control manager, someone must assure that the product or service you send out to the world will not fail to perform at least to the level of customer expectation, if not to delight those customers most likely to be critical.

Competition 156

Competition Marketing Class Product 156

Berkonomics

JULY 5, 2018

Most businesses fall into the class of those that can be sold someday to a willing buyer. Even small community service-providers can be sold to buyers hungry to get into a business already in revenue with a steady customer base. Is your business one that may be sold for profit someday?

Class 226

Class Email Competition Entrepreneur 226

Berkonomics

JULY 31, 2014

Marketing is a science devised to help drive customers to your door. Email readers, continue here.] I= increase revenues. Use all the techniques you learn in marketing classes to drive demand. And finally: C=Customers, and more customers. Increase revenues, decrease costs, and better serve customers.

Marketing 201

Marketing Demand Pricing Custom 201

Berkonomics

APRIL 13, 2017

Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. Email readers, continue here…] Can you dominate that market? A strategic relationship with one or more of the largest customers? Are margins high enough?

Patents 291

Patents Pricing Ideas Marketing 291

Berkonomics

JULY 11, 2013

Visit to purchase, click to close, or other terms are used in various industries to describe the measure of conversion rate from initial landing on a page displaying purchase information about a product or service. Growth!'

.Net 207

.Net Sales Tool Social Network 207

Both Sides of the Table

JANUARY 14, 2014

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). billion email accounts. There are 2.9

Email 339

Email SaaS Venture Capital Google 339

Berkonomics

JUNE 2, 2015

You’ve figured out your channels of distribution, pricing model and how to support your growing list of customers. You can be the one to develop a product or service, promote it, and support it when you are a small operation. So your business has begun to take off. Don’t be alarmed by this next statement. That’s relatively easy.

Class 120

Class Custom Customer Email 120

Berkonomics

JUNE 17, 2011

Most businesses fall into the class of those that can be sold someday to a willing buyer. Even small community service-providers can be sold to buyers hungry to get into a business already in revenue with a steady customer base. Email readers continue here.]

Equity 209

Equity Class Email Competition 209

Berkonomics

APRIL 13, 2010

As my enterprise computer software company which produced innovative lodging systems for hotels and resorts grew quickly, we found ourselves straining to keep up with the hiring and training of good customer support representatives, a critical part of the equation then and still so today in the 24 hour environment of hotel front desk operations.

Training 159

Training Resource Press Satisfaction 159

Berkonomics

JUNE 8, 2017

Email readers, continue here…] Bootstrapping: This term describes your ability to start a business with little investment and grow it using internally-generated funds. Venture, private equity and more: Here we lump a large number investor classes into one. It’s an option, even though an expensive one.

Venture Capital 266

Venture Capital Class Invest Equity 266

InfoChachkie

SEPTEMBER 28, 2011

Of the 225 customer reviews currently posted on Amazon, over 90% are highly positive. I even plan to use it in my upcoming UC Santa Barbara Entrepreneurial Selling class. In a perfect world, the coolest widget, the coolest service would automatically sell and people would love it…but this ain’t a perfect world.

Santa Barbara 262

Santa Barbara Technical Review Social Media Startup 262

Berkonomics

JULY 19, 2011

Email readers, continue here.] Yet, there was one segment of the PC market that was not only growing but maintaining its margins as well as providing more professional services work than any other segment of the industry. One where the cost and value are both defensible in maintaining higher margins?

Pricing 184

Pricing Networking IBM IBM 184

Berkonomics

JUNE 18, 2015

Is there a market for your class of product at all? Email readers, continue here…] Second is product risk. Not only is the enterprise threatened, but confidence is shaken among employees, suppliers, even customers. natural disasters, sudden political or economic events that rattle the entire economy, and more.

Competition 120

Competition Marketing Class Product 120

Berkonomics

FEBRUARY 14, 2011

There are four basic ways to increase the cash position of a company: inject cash through borrowing or investment, decrease spending or payments on debt, increase efficiency of operations, and increase revenues or advance payments from customers. Email readers continue here.] Let’s examine decrease in spending first.

Services 159

Services Statistics Startup .Net 159

socalTECH

JUNE 15, 2011

Last week, Los Angeles-based StarGreetz (www.stargreetz.com) debuted its celebrity-powered, personalized message service to the public, allowing both brands and artists to send highly personalized messages to their fans. For our readers who haven't yet heard of your company, what's the idea behind StarGreetz?

Entertainment 159

Entertainment Startup Class Santa Barbara 159

Both Sides of the Table

JULY 25, 2010

I recently read a book I’d highly recommend to every reader of this blog called “ Yes, 50 Scientifically Proven Ways to be Persuasive &# by Robert B. John gave me the book after I spoke at his entrepreneurship class at UCSB. Anything requiring lead generation and/or customer acquisition I call Matt Coffin.

Guide 293

Guide Funding Venture Capital Technical Review 293

Both Sides of the Table

MAY 7, 2011

Background: Joel Spolsky studied Computer Science at Yale University (class of 1991). Lesson: You dn’t want your customers to feel locked into using your software. It helps with sales cycles because customers know that they can switch away if they so choose. Juno provided a free email service.

Software Review 285

Software Review Software Blogging Startup 285

Berkonomics

JANUARY 20, 2010

Email readers continue here.]. Bootstrapping: This term describes your ability to start a business with little investment and grow it using internally-generated funds. Strategic investors validate a business, by their presence creating the very value they pay for with increased price per share purchased.

Venture Capital 174

Venture Capital Invest Class Entrepreneur 174