Berkonomics

JUNE 11, 2015

In my case as a young software entrepreneur, I had a different approach: Fail Locally, one customer at a time. I was fortunate that I could write software and doubly fortunate that my despair at working for ‘the Man’ – and feeling compelled to strike out on my own – coincided with the dawn of the personal computer era.

Customer 120

Customer Custom Writing Southern California 120

Startup Professionals Musings

FEBRUARY 19, 2021

Small groups of consultants have now become groups of specialists – CFO Services, Marketing Services, or Management Services. Another mistake many consultants make is to charge by the hour, and customers lose track and lose confidence as things change. Have "customers", not "clients." Charge by task or fixed-rate.

Startup 150

Startup Slides Email Customer 150

Berkonomics

MARCH 5, 2020

Is the product or service possible to produce at all, let alone economically enough to. One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. First: Product risk. .

Outsource Development 156

Outsource Development Ideas Resource Patents 156

Berkonomics

JULY 20, 2017

A product at the concept stage contains feature-functionality that customers may not want or be willing to pay for, or which just might not work well enough for release to the public. Allow for the cost and extra time for tweaks to the product or service. Plan for change; sometimes at the last minute.

Customer 256

Customer Custom Writing Product 256

Berkonomics

SEPTEMBER 11, 2014

Know the cost to move from your existing platform, and estimate the switching costs for moving from a competitor’s product or service to yours. Offer incentives to existing customers to stay, and for competitor’s customers to switch. Recognizing a longstanding customer with an appropriate gesture from the top is best of all.

Marketing 199

Marketing Email Customer Custom 199

Both Sides of the Table

APRIL 19, 2011

He is very hands-on and helpful – especially for any company looking into customer acquisition. Big thank you to Darius Vasefi , of EyeOnJewels for the write up. Later they became big business in Financial services lead-gen. Passion: Have to be able to motivate people, customers, team, yourself. we both love Jason).

Acquisition 304

Acquisition Startup Customer Custom 304

Both Sides of the Table

JANUARY 14, 2014

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). billion email accounts. There are 2.9

Email 339

Email SaaS Venture Capital Google 339

Tech.Co

DECEMBER 29, 2023

Sign up to Tech.co's weekly newsletter today Please fill in your name Please fill in your email Subscribe By signing up to receive our newsletter, you agree to our Privacy Policy. However, its unique-for-the-industry monthly subscription model has helped it maintain healthy profits from its loyal customer base in 2023.

Startup 213

Startup Generative AI Newsletter Tool 213

Berkonomics

MARCH 14, 2019

Is the product or service possible to produce at all, let alone economically enough to compete in the marketplace? One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer.

Outsource Development 120

Outsource Development Ideas Resource Patents 120

Both Sides of the Table

MARCH 2, 2011

It’s apropos because there is so much noise these days with email, Twitter, Facebook, blogs, web shows, etc. If I check Twitter it’s usually because I’m waiting for a meeting to start and I never write posts during the day. He’s committed to getting through every email. I read 95% of my email.

Email 287

Email Blogging Venture Capital Writing 287

Berkonomics

MAY 8, 2014

I am chairman of a company that, as I write this, is twelve years old and has not yet taken a dollar of outside investment. The company grows in value to its customers and to prospective buyers of the business, but without any dilution of control or ownership for the founders. Grant writing takes skill and immense amounts of time.

Company 166

Company Companies Writing Education 166

Both Sides of the Table

MAY 27, 2013

In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. Email updates frequently. Key point – if your emails are as long as my blog posts you’re forked. Make your emails actionable.

Tips 365

Tips Email Venture Capital CTO Coach 365

Berkonomics

NOVEMBER 9, 2017

Simply, it’s offering a specific product or service to a specific group of people. Email readers, continue here…]. Think about your product or service. Keep your customer in mind. Here’s a quick nod to the folks at Colour Graphics for urging me to write this insight. What Is niche marketing? This is easy.

Marketing 266

Marketing Resource Advertising Social Media 266

Startup Professionals Musings

AUGUST 30, 2019

What every entrepreneur needs more than anything else, after they have built an innovative new product or service, is visibility, credibility, and trust by customers, potential employees, and future business partners. It makes customers feel special, and gives you the opportunity to highlight your broad experience and credentials.

Writing 19

Writing Technical Review Entrepreneur Advertising 19

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

InfoChachkie

SEPTEMBER 28, 2011

Of the 225 customer reviews currently posted on Amazon, over 90% are highly positive. In a perfect world, the coolest widget, the coolest service would automatically sell and people would love it…but this ain’t a perfect world. Guy, how would your 2004 book, Art Of The Start , differ, if you were writing it today?

Santa Barbara 262

Santa Barbara Technical Review Social Media Startup 262

TechCrunch LA

JULY 19, 2022

The process for retailers and brands to liquidate excess inventory hasn’t changed very much, if at all, and while some retailers were able to build operational infrastructure to service the off-price channels, it continues to be a constant pain point. She went on to write, “Dee and Josh are the exact right team to tackle it.

Product 191

Product Funding Technical Review Equity 191

Berkonomics

MARCH 15, 2012

Is the product or service possible to produce at all, let alone economically enough to compete in the marketplace? One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer.

Outsource Development 200

Outsource Development Ideas Resource Patents 200

Startup Professionals Musings

FEBRUARY 5, 2020

Each of these can go astray as follows: Your product or service hits unexpected snags. Funding is depleted before customer sales ramp up. One of the pitfalls of optimism is the expectation for early customer growth, and understating the real costs of design, development, and inventory. The world today never stands still.

Startup 131

Startup Entrepreneur Examples Customer 131

Both Sides of the Table

APRIL 21, 2010

In writing anything positive about any of the companies I’m not suggesting that it means that I prefer them to any of their competitors. Also, some of the deals I write about I have actually seen as part of their fund raising process. They have done 3 startups in the customer support space and one that wasn’t.

Venture Capital 265

Venture Capital Capital Email Blogging 265

Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Campaign setup and ad copy writing. For sites displaying the ads, this is called pay per click (PPC).

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Both Sides of the Table

MARCH 8, 2010

Define your customers, partners and other relevant people to your organization (e.g. That’s blogging to the echo chamber unless they’re your target customers. If you’re a financial services firm blog about personal finance. Don’t just write a carbon copy of what somebody else is doing.

Blogging 286

Blogging Startup Writing Summary 286

Tech Zulu Event

NOVEMBER 18, 2011

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have.

Customer 85

Customer Custom Marketing SEO 85

socalTECH

SEPTEMBER 23, 2020

We are bridging the gap between casual, self service dating apps, and traditional matchmaking, and doing it for business professionals in the dating market. With dating apps and dating websites like Tinder or Match.com, it's all completely self service. Right now, there are no real efficient products in the dating market.

Startup 203

Startup Entrepreneur Southern California Netflix 203

Startup Professionals Musings

MAY 23, 2014

Small groups of consultants have now become groups of specialists – CFO Services, Marketing Services, or Management Services. Another mistake many consultants make is to charge by the hour, and customers lose track and lose confidence as things change. Have "customers", not "clients."

Startup 102

Startup Slides Email Customer 102

Eric Greenspan

FEBRUARY 2, 2010

I’ve remained a skeptic about the BBB and as a result of an email I received a couple of weeks ago from them, I have raised the skepticism threat level. So here’s the email I received: Eric, My name is Chad Ratliffe emailing from the Better Business Bureau. That’s how we do business at Make It Work.

Santa Barbara 265

Santa Barbara Technical Advisors Email Technical Review 265

Both Sides of the Table

AUGUST 2, 2009

Twitter is the new CRM (customer relationship management) channel. Twitter, by contrast, started as an open platform where people let anybody see what they were writing. People write their thoughts knowing that anybody else can see them. I’m now moving from the 101 basics into the business applications.

Social Network 235

Social Network Writing Tool Startup 235

Both Sides of the Table

JANUARY 12, 2010

Like you, I struggle to return everybody’s emails because I get too many. So I often try to stay off of email during the day. They taught us to write down questions when they came up and batch them together in point sheets. About six months ago I signed up for a service called PhoneTag run by Jamie Siminoff.

Product 280

Product Startup Email Technical Review 280

Berkonomics

OCTOBER 20, 2016

A Channel partner is a person or a company with a complementary service, who is knocking on the same doors as you, and who is connected. Email readers, continue here…] The most important rule is to feel good about any dollars that go to a Channel partner. My response was: FANTASTIC!

Writing 120

Writing Sales Networking Conference 120

Berkonomics

FEBRUARY 25, 2016

Email readers, continue here…] Using your attorney or accountant to find who is close to the decision maker sometimes works. Are you working with or selling to a particularly important competitor to your target customer? Do you have any contacts or friends within the target company?

Ideas 120

Ideas Sales Competition Venture Capital 120

Startup Professionals Musings

AUGUST 16, 2011

Small groups of consultants have now become groups of specialists – CFO Services, Marketing Services, or Management Services. Another mistake many consultants make is to charge by the hour, and customers lose track and lose confidence as things change. Have "customers", not "clients."

Startup 93

Startup Customer Custom Slides 93

Startup Professionals Musings

JULY 8, 2013

Today’s platform is built of people, including yourself, followers, and contacts, who can amplify your message through social media and spread it to your target customers. Build a media kit, publicize endorsements from friends and beta customers, get dialogs going on Twitter, and optimize your website landing pages.

Platform 105

Platform Entrepreneur Startup Social Media 105

Tech Zulu Event

JULY 14, 2015

This is particularly important because more and more businesses are relying on Internet services to function. More use of the Internet translates into better access to customer data, more opportunities for communication with customers, and the potential for automating many aspects of the business. Workflow Management.

Entrepreneur 40

Entrepreneur Technology Email Tool 40

SoCal CTO

JANUARY 5, 2011

Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. - First Principles.

Startup 378

Startup Venture Capital Blogging CTO Coach 378

Startup Professionals Musings

DECEMBER 12, 2012

Small groups of consultants have now become groups of specialists – CFO Services, Marketing Services, or Management Services. Another mistake many consultants make is to charge by the hour, and customers lose track and lose confidence as things change. Have "customers", not "clients."

Startup 85

Startup Slides Email Customer 85

Both Sides of the Table

JANUARY 10, 2010

Want to take a year pursuing your dream to write a screenplay, travel through Asia, run a triathlon or start your own fashion line? I got to experience much of the local culture and customs. Getting Your Work Schedule on Your Terms – Many people in America sit at their desk much of the day and have email open.

Startup 295

Startup Email Technical Review Course 295

Startup Professionals Musings

MAY 31, 2012

Today’s platform is built of people, including yourself, contacts, connections, and followers, who can amplify your message through social media and spread it to your target customers. Build a media kit, publicize endorsements from friends and beta customers, get dialogs going on Twitter, and optimize your website landing pages.

Startup 104

Startup Social Media Platform Blogging 104