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Big tech companies are looking at Hollywood as the next stage in their play for the cloud

TechCrunch LA

This week, both Microsoft and Google made moves to woo Hollywood to their cloud computing platforms in the latest act of the unfolding drama over who will win the multi-billion dollar business of the entertainment industry as it moves to the cloud. “I n media and entertainment there are lots of isolated studios around the world.

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Google Aims At Hollywood With LA Cloud Services Move

socalTECH

In a move designed to attract more customers from the media and entertainment industry, Google said this week that it will be opening up a new Los Angeles cloud region to its cloud computing platform, Google Cloud.

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Why Silicon Valley and Hollywood Don’t Get Each Other and Who Will Win the Future

Both Sides of the Table

You will not fundamentally change consumers media consumption habits. You need to segment your audience and find a way to get your highest quality customers over to O&O (owned & operated) inventory where you can get higher CPMs, sell merchandise and capture more customer information. And we like to be entertained.

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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

Hollywood's an old industry, used to doing business in traditional ways. One of those is Hollywood-based FilmBreak (www.filmbreak.com), which is applying the world of social networking, media, and the Internet to help film-makers gain access to the analytics and insights they need to better market their films. What is FilmBreak?

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Nirvanix Wins Entertainment Studio

socalTECH

San Diego-based Nirvanix , the provider of enterprise cloud storage services, said today that it has scored a customer win at Relativity Media, an entertainment studio working on film and television production. Nirvanix provides a cloud storage service, aimed at enterprise customers. READ MORE>>.

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Fizziology Expands In The UK

socalTECH

Hollywood-based social media research company Fizziology said this morning that it has launched a new, U.K. research arm, which will help provide customers with tracking of online conversations in that country.

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FilmTrack Backs Content ID Effort

socalTECH

Los Angeles-based content and rights management software developer FilmTrack said late Tuesday that it is backing a new metadata standard for the media and entertainment industry. filmtrack content identification eidr hollywood asset' READ MORE>>.

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