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8 Tactics For Every Entrepreneur To Manage Technology

Startup Professionals Musings

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. Should they go after high-tech nerds for partners, or professional technologists? Continually ramp up your own technical competence.

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Street-Smart Entrepreneurs Need High-Tech Partners

Startup Professionals Musings

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are falling deeper and deeper in the hole. Should they go after high-tech nerds for partners, or professional technologists? Continually ramp up your own technical competence.

High Tech 103
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8 Brand Models To Attract Your Perfect Fit Customer

Startup Professionals Musings

Attracting the right customers is the key to success in business, whether you have a new startup or a mature enterprise. For example, Xerox tried to broaden the use of "xerox" as the standard term for "photocopying" to extend their existing customer segment into office automation and all kinds of computing.

Custom 123
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8 Ways To Stay Competitive In Today’s Technical World

Startup Professionals Musings

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. Should they go after high-tech nerds for partners, or professional technologists? Continually ramp up your own technical competence.

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The Smartest Entrepreneurs Bootstrap Their Startup

Startup Professionals Musings

There is so much written these days about how to attract investors that most entrepreneurs “assume” they need funding, and don’t even consider a plan for “bootstrapping,” or self-financing their startup. In fact, most of the rich entrepreneurs you know actively turned away early equity proposals. Need to spread the risk.

Startup 100
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Startups Today Need Anticipatory Customer Service

Startup Professionals Musings

Customer service has always been reactionary, meaning someone to wake up and answer website email requests. That’s just not sufficient to hold today’s fickle, less loyal, and ready to jump customer. Self-service technologies, social media, and smart phones have created a new set of expectations for high-tech consumers today.

Custom 97
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Happy Customers Make Gender Bias (Nearly) Irrelevant

InfoChachkie

The empirical evidence highlights the lack of women and minority founders in the startup world. A 2012 Dow Jones'' report entitled Women At The Wheel encompassed 15-years of data on venture-backed startups. I recently asked Tracy why she believes that women are so under-represented across the startup landscape. What Gives?

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