Berkonomics

JANUARY 13, 2022

To celebrate with your customers, who worry over continuity and look to you for assurances that the transition will not negatively affect them. Write a book. Write a handwritten letter to someone who helped you make it to the finish line. To celebrate with your suppliers who helped you, especially during the rough times.

Writing 156

Writing Entrepreneur .Net Sales 156

Both Sides of the Table

JUNE 27, 2011

I worked with an entrepreneur who was to appear at a startup networking event where he was to talk about his company’s plans. He considered pulling out of the event because he wanted to stay in “stealth mode&# and felt an event like this compromised him. It went down like a lead balloon. You don’t.

Marketing 380

Marketing Startup Press Technical Advisors 380

Tech Zulu Event

NOVEMBER 18, 2011

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Second, how to get leads.

Customer 85

Customer Custom Marketing SEO 85

Both Sides of the Table

JUNE 20, 2013

Simply, this is identifying a customer need which has economic value to them if they can solve it. ” and if you can’t persuade enough potential customers they have some pain that needs fixing you probably should stick to your day job. Teams usually start with terminology that is very insular and less relevant to customers.

Sales 336

Sales Startup Competition Customer 336

Startup Professionals Musings

JANUARY 31, 2022

Beyond the fear, many really don’t get the value of being willing and able to communicate effectively with team members, investors, customers, and a myriad of other support people, both one-on-one and one-to-many. As your company grows, you have to host customer seminars. Need to represent your company at industry association events.

Marketing 113

Marketing Entrepreneur Customer Custom 113

Startup Professionals Musings

JANUARY 23, 2019

Even if it’s only a few PowerPoint slides or typed paragraphs, writing something down is the first step toward making it real. Always write in the future tense, what you will do, and name yourself as the key person responsible. The process will force you solidify the specifics, and mentally commit to them.

Ideas 99

Ideas Slides Writing Startup 99

Both Sides of the Table

FEBRUARY 22, 2015

I saw him on stage at the event talking about how he used social media to engage audiences. I reached out after the event to learn more. After seeing Chamillionaire interact with several entrepreneurs both at events and as an investor I started introducing him to startups in an advisory capacity.

Conference 150

Conference Slides Social Media Summary 150

socalTECH

SEPTEMBER 23, 2020

Before this, I had an event planning company. I had been working from home, not working in an office, because as an event manager you are all remote. As I was driving home from that meeting, I decided to work from there, and ended up writing a business plan and fundraising from family and friends. How did you start the company?

Startup 203

Startup Entrepreneur Southern California Netflix 203

socalTECH

JANUARY 18, 2011

What that did, is it helped us to expand the service to help publishers do the following: identify what content to write, how to distribute that content to various mediums, and how to monetize that content. Journalists are notorious for not wanting to write based on revenues or commercial intersts, or having anyone tell them what to write.

Marketing 232

Marketing Funding Content Writing 232

Both Sides of the Table

APRIL 12, 2017

We’re expected to be at conferences, events, sales meetings and be publicly visible. Recruiting, business development, shipping product, writing blog posts, networking … it’s all the same. We are over-intro’d and at the same time under-resourced in terms of staff to handle the barrage of in-bound requests.

Activity 297

Activity Blogging Email Startup 297

Both Sides of the Table

OCTOBER 20, 2013

It’s a shame because the ability to nail these presentations at key conferences can be once-in-a-lifetime opportunities to influence journalists, business partners, potential employees, customers and VCs. So I thought I’d write a piece on how not to suck when you give a presentation. is there a theme for the event?

Slides 399

Slides Startup Conference Writing 399

Startup Professionals Musings

NOVEMBER 22, 2021

Your brain has leveled all events and activities into a desert of sand dunes, where just getting from one to another is a struggle, and there is nothing new to see over the next hill. Let me assure you, every startup faces more challenges than any other business – unproven product, new processes, new management, and unpredictable customers.

Startup 129

Startup Mentor Satisfaction Writing 129

Startup Professionals Musings

JUNE 18, 2021

You need to have business relationships with team members, investors, customers, and a myriad of other support people. They never call, they never write, and wait for you to make the first move. You can’t win as an entrepreneur working alone. That doesn’t mean you have to be a social butterfly to succeed, or introverts need not apply.

Entrepreneur 140

Entrepreneur Startup Social Network Mentor 140

SoCal CTO

MARCH 18, 2010

Tony: I personally am torn by choices around Networking Events in Los Angeles – you can go to something almost every night. I really enjoy events where there are interesting people with interesting conversations to be had. Vince: In addition to my management writing I’ve interview many CEOs and innovators.

Startup 225

Startup Los Angeles Social Network Twiistup 225

Both Sides of the Table

JUNE 23, 2013

I’ve been writing a series on a simple methodology that we used at my first enterprise software company. Simply, this is identifying a customer need that has economic value to them if they can solve it. This solves the customer question, “Why Buy Anything?”. That is where a “compelling event” comes into play.

Sales 328

Sales Customer Custom Examples 328

socalTECH

MARCH 28, 2019

It took about half of one day for the event, focused on the Rise of the Female Entrepreneur, and showcasing what women are building. It's a great event. You want to get some candor from the executives who are presenting as part of the event.

Capital 162

Capital Entrepreneur Invest Artificial Inteligence 162

InfoChachkie

JUNE 16, 2016

Custom Wharton Degree. As I turned away, somewhat shocked with the ease with which I had customized my curriculum, he stopped me and asked, “I can understand why you want to take Squash, but can I ask why you are enrolling in Farsi?”. Writing / English / Public Speaking. Writ 105PS Writing for Public Speaking.

Entrepreneur 100

Entrepreneur Class Course Writing 100

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). In a startup this is a mistake.

Press 319

Press Startup Writing Training 319

Startup Professionals Musings

MAY 22, 2019

A crisis is an event, precipitated by a specific incident, that attracts critical media attention and lasts for a definite period of time. It could be a product quality problem, or a major customer complaint on Twitter. Prepare, prepare, prepare for every media event.

Press 96

Press Entrepreneur Social Media Training 96

InfoChachkie

SEPTEMBER 28, 2011

Of the 225 customer reviews currently posted on Amazon, over 90% are highly positive. Guy, how would your 2004 book, Art Of The Start , differ, if you were writing it today? If I were writing the book today, there would be a whole chapter or two…about how to use Facebook and Twitter. That doesn’t work.”. I work very, very hard.

Santa Barbara 262

Santa Barbara Technical Review Social Media Startup 262

Both Sides of the Table

JANUARY 23, 2011

PR is a process, not an event - For starters let me say that you shouldn’t do PR around milestones. Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. I write on my blog how I think in my head.

Startup 349

Startup Writing Press Blogging 349

Berkonomics

MARCH 13, 2014

In a movie, the inciting incident is the event at the beginning of the story which causes the hero’s life to be completely transformed and irrevocably changed, and which makes the whole story unfold. This event totally changes the life of Michael Corleone and makes the rest of the story happen. By David Steakley.

Invest 237

Invest Examples Networking Writing 237

SoCal CTO

OCTOBER 14, 2009

I moved into writing software to analyze audience data, and wrote a lot of computer graphics software. Along the way, I co-authored three books on one-to-one marketing ( [link] ) to help marketers learn how to built and nature relationships with their customers. for face-to-face general networking events.

Los Angeles 150

Los Angeles Networking Marketing Startup 150

Startup Professionals Musings

JUNE 30, 2014

I know that finding time is hard, and good writing is simply not what most people do. Feedback from your blog will tell you quickly whether anyone agrees with your assessment, and whether you have a customer base waiting. From a networking standpoint, it’s a lot more efficient than going to seminars and other industry events.

Startup 101

Startup Blogging Writing Google 101

Both Sides of the Table

AUGUST 14, 2011

Journalists write stories that have an appeal to readers whether the accusations have merit or not. Understand the Gravity of the Situation for Your Customers. The obvious starting points to think to yourself are: Has something happened that fundamentally affects my customers or partners? How do you lose that debate?

Startup 329

Startup Press Training Media 329

Both Sides of the Table

MARCH 29, 2014

I once went to a startup event where a VC told the audience that if a VC doesn’t respond to your email to move on to the next VC – that VC is clearly not interested. Will every customer who feels bombarded with sales requests want to take your call? You need to know how to write good & action oriented emails.

Venture Capital 389

Venture Capital Email Startup Conference 389

Both Sides of the Table

FEBRUARY 20, 2019

If angel investors are pressuring you to set up a board and if you don’t have the leverage to push back a little then I might suggest a 3-person board in which all 3 seats are appointed by the common stock and you agree to appoint one of these seats to the angel investor but perhaps make it either time based or event based. And importantly?

Startup 236

Startup Venture Capital Tips Capital 236

Both Sides of the Table

JULY 27, 2014

I go every year because I love events hosted & moderated by insiders involving discussions by insiders because it maximizes the amount of real discussions people have. I wrote my version here and Scott wrote an excellent write-up of his views here. tl;dr version. This can’t all be driven by increased company performance).

Venture Capital 309

Venture Capital SaaS Writing Funding 309

Both Sides of the Table

SEPTEMBER 13, 2009

I want to talk about that day after the event. I could be TC50 or any other high profile event. I was on CNN, who taped live from the event. We instructed customers about how eCommerce was going to change their future. It kind of reminds me a bit of how “social media experts&# are talking to customers today).

Startup 310

Startup Press Venture Capital Journal 310

Startup Professionals Musings

MARCH 14, 2015

The instigators are all well-intentioned – executives talk to potential customers who “must have” a few more things; or the technical team edicts some “technically elegant” options that they can’t resist adding before release. Final features approval event. If you are the sign-off, don’t be afraid to say “no.”

Technical Review 104

Technical Review Product Software Review High Tech 104

Tech Zulu Event

OCTOBER 10, 2012

If you’ve never witnessed Eric Reiss speak at an event, this weekend is your chance to do so! Attending his speaking events is not only educational and useful to your business but it has often been described as very comical and entertaining. Putting the content into content strategy – effective writing for interactive media.

Culver City 105

Culver City Design Content Writing 105

Startup Professionals Musings

JULY 30, 2012

How about talking to some real customers to see if they are as excited about your idea as you are? Start writing a blog, speaking at local groups, and conversing at networking meetings about the need you see in the marketplace, before you pitch a solution. Comment on other people’s blogs, as well as writing your own.

Startup 96

Startup Writing Newsletter Blogging 96

Berkonomics

FEBRUARY 27, 2014

As I look back at insights I might share, I wade through the trite suggestions of ‘work hard’ and ‘treat the customer well.’ Frank Peters made his money writing software for Wall Street. Frank speaks and networks at angel events around the world. But there’s more. Burn the bridges behind comes to mind. Starting up'

Startup 204

Startup Software Review UCLA Sales 204

Startup Professionals Musings

APRIL 21, 2013

I know that finding time is hard, and good writing is simply not what most people do. Feedback from your blog will tell you quickly whether anyone agrees with your assessment, and whether you have a customer base waiting. From a networking standpoint, it’s a lot more efficient than going to seminars and other industry events.

Blogging 104

Blogging Product Startup Writing 104

Startup Professionals Musings

AUGUST 7, 2017

That means that you need to overtly market yourself, rather than wait and hope that the right people or customers will find you. Based on my experience and her recommendations, here are seven relatively easy ways to take the lead in building your own brand: Offer to speak at local business or industry events.

Startup 55

Startup Organization Newsletter Content 55

Startup Professionals Musings

OCTOBER 19, 2013

The instigators are all well-intentioned – executives talk to potential customers who “must have” a few more things; or the technical team edicts some “technically elegant” options that they can’t resist adding before release. Final features approval event. If you are the sign-off, don’t be afraid to say “no.”

Technical Review 110

Technical Review Startup Software Review High Tech 110

Startup Professionals Musings

MARCH 10, 2017

You could start by slipping out an hour early for a school event, or take a half-day every week, until you feel comfortable with a longer absence. Be honest with yourself about small habits you have which may irritate your direct reports, coworkers, or customers. Think small thoughts. Take small actions. Solve small problems.

Writing 84

Writing Startup Satisfaction Entrepreneur 84