socalTECH

AUGUST 8, 2016

Mike Mothner: The business today, is we are a digital agency focused on customer acquisition and growth for businesses of all types. Our clients are everyone from fast growing, freshly funded startups, to the Fortune 100. If it's a digital channel, and there are customers to connect with, we are looking to help those companies grow.

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

Both Sides of the Table

FEBRUARY 20, 2017

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You get a lot of traffic — not always results. If you aren’t careful every PR team will measure inches over impact.

Activity 164

Activity Conference Press Case Study 164

SoCal CTO

DECEMBER 9, 2009

Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. How are you funding this? What level of funding do you currently have? SEO for Startups )? How does it address the customer scenarios from the start?

Software Development 292

Software Development Develop Development Startup 292

Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You have a marketing department with three people. They’re tasked with doing … marketing. Let me give you an example.

Startup 323

Startup Press Development Team Review SEM 323

socalTECH

FEBRUARY 15, 2019

The company recently raised a round of funding from Santa Barbara-based ScOps Venture Capital. Now we're in over 100 cities and have over 10,000 clients, 10,000 tutors, and a platform which is working very efficiently, and gives the customer what they want. In this industry, customer acquisition costs are super high.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

Startup Professionals Musings

JULY 24, 2015

Thus I recommend that every entrepreneur start blogging in parallel with solution development for the following benefits: Get customer idea feedback before you commit resources. Start building your customer community early. Customers these days expect to find your information where they are, not where you are. Start today.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

socalTECH

OCTOBER 25, 2012

Tracy tells us how she bootstrapped her business by renting out both her bedrooms and sleeping on the couch--funding the startup via Airbnb--and is now scaling out the business with a new round of venture capital. I didn't have any funding. I was a painter then, and I started selling all of my paintings to fund RecycledBride.

Startup 236

Startup Education Acquisition Funding 236

socalTECH

OCTOBER 30, 2013

Those services work on volume, and the designs you can send--and which you receive--are from a limited selection, not at all personalized to the recipient, and for the florist delivering the flowers, provides slim margins and no opportunity to build a customer base. Our mission is to create that kind of experience for our customers.

Beverly Hills 157

Beverly Hills Technical Review Design Startup 157

Startup Professionals Musings

JUNE 30, 2014

Feedback from your blog will tell you quickly whether anyone agrees with your assessment, and whether you have a customer base waiting. Cultivate early customers. It’s never too early to start a dialog with customers, as long as you don’t mislead them about where you are in the cycle. Find potential partners.

Startup 101

Startup Blogging Writing Google 101

Both Sides of the Table

MARCH 25, 2016

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. Smart investors think a lot about what we call “unit economics” or what is the economics of service one customers. But not doing basic research makes no sense. Market Structure.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

JANUARY 5, 2016

It can’t be funded. Each distribution channel you sell products in has its own unique customer base but your goal is to build a relationship with those end customers. This is dumb because you really are nothing more than a temporary ad network if you do this and usually one who delivers almost no value.

Content 150

Content Snapchat Platform SEO 150

Startup Professionals Musings

APRIL 21, 2013

Feedback from your blog will tell you quickly whether anyone agrees with your assessment, and whether you have a customer base waiting. Cultivate early customers. It’s never too early to start a dialog with customers, as long as you don’t mislead them about where you are in the cycle. Find potential partners.

Blogging 104

Blogging Product Startup Writing 104

Both Sides of the Table

MARCH 14, 2013

But through expressing points-of-view I can raise above the consciousness of my customers (entrepreneurs and limited partners who invest in VC funds) in ways that I couldn’t without breaking through the noise of the hundreds of others of VCs who also have money. I am a VC. I hand out money. How differentiated is that?

Marketing 389

Marketing Press Blogging Startup 389

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. You don’t.

Marketing 380

Marketing Startup Press Technical Advisors 380

socalTECH

MAY 5, 2009

We had the chance to talk with co-founder John Tomich about the funding and the firm, which operates e-commerce sites for fashion brands and others. Third, is we provide customer care and phone support for orders; the fourth is the software technology, the platform that powers everything. Why did your firm decide to find funding now?

Venture Capital 113

Venture Capital SEM Commerce Email 113

Both Sides of the Table

APRIL 23, 2011

The fund is organized into sectors and each VC forms forward looking themes within sub sectors. ESPN, Forbes, AOL were customers. Highland has been around for 22 years currently investing the 8 th fund which is $400 million. They also have a separate $300 million fund focused on bricks-n-mortar consumer retail.

Capital 265

Capital Venture Capital Veoh Startup 265

Startup Professionals Musings

NOVEMBER 29, 2010

Feedback from your blog will tell you quickly whether anyone agrees with your assessment, and whether you have a customer base waiting. Cultivate early customers. It’s never too early to start a dialog with customers, as long as you don’t mislead them about where you are in the cycle. Find potential partners.

Blogging 93

Blogging Invest Startup Writing 93

Both Sides of the Table

JANUARY 22, 2014

I had an enjoyable conversation this morning with a young team straight out of college this morning and they were calling to ask advice on how to approach fund raising (angels vs. VCs, how to select a VC, etc.) SEO marketing vs. social marketing. It’s a bit of all of these. Think of web vs. mobile. Traditional software vs. SaaS.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

SoCal CTO

FEBRUARY 17, 2007

What I really liked in my conversations with The Hive is that they are willing to work with and fund ventures that would never get VC dollars. What can they do for funding, where can they go for help? Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

Incubator 150

Incubator CTO Coach Southern California CTO Hire 150

Both Sides of the Table

JANUARY 3, 2016

Of course not every VC has the fund size or the fee size to build services at this scale yet many provide extremely well-regarded programs that are valuable. And there is often competition over marketing activities, fund raising ownership and the like. So I find that less “management” happens at these firms.

Venture Capital 150

Venture Capital Platform Startup Resource 150

SoCal CTO

FEBRUARY 20, 2007

LA is a vibrant community with a rich network of angels that fund early stage companies, lots of VCs, easy access to big media, lots of innovation in media, mobile content, games, green, health care, and many, many others. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

socalTECH

NOVEMBER 12, 2008

Once, is we've licensed content from sources, two, is companies can take control of their profile and customize their information, and three, we've harvested information off the Internet to augment the profiles. We've also got SEO feed pages. How are you funded and backed? build in three different ways. It's a double viral loop.

SEO 100

SEO Advertising Gogii Tech Coast Angels 100

socalTECH

SEPTEMBER 14, 2009

We're self funded as our own angel investor, and we thought based on the numbers in Hawaii it would be a nice sideline. We bat about 800 in terms of people buying off on the idea, who understand the bigger reach we have on the Internet, and the more SEO/SEM we do, which delivers business to them that they wouldn't have gotten otherwise.

Activity 164

Activity Startup Sites Web 164

socalTECH

OCTOBER 14, 2011

Wondering how, as a small business, you can reach customers in the YouTube age? Well, Los Angeles based Near Networks (www.nearnetworks.com) is looking to both reach customers online, and avoid the tacky, lousy production of typical small business ads, with a new service. How is the company funded?

Networking 150

Networking Search Engine Optimization Product Startup 150

Tech Zulu Event

OCTOBER 17, 2012

We have a great variety of skills in the team from Media, Marketing, Operations, Retail – all very focus on customer service, highlighting a product or brand in the best way for the least amount of money. These small business owners have more important things to focus on like serving customers and putting money in the the business.

Advertising 79

Advertising Services Social Network Startup 79

SoCal Delicious

JANUARY 15, 2010

Use possible input ($errSrc, $errMsg, …) from the caller to customize the error page. Get your problems solved Become a Wealthy Ninja Internet Marketer Read the book on SEO Monetize your Web site Get a 100% spam-free inbox See your ad here Charity Links Please click to help! SEO Mofo ! ) All errors are mine.

SEO 37

SEO IP PHP Blogging 37

SoCal CTO

NOVEMBER 10, 2009

That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. On the SEO side of things, I'll definitely want to get your feedback on Browse My Stuff. Fascinating that you are going against the trend of trying to make everything a web application.

Product 150

Product Entrepreneur Social Media Google 150