article thumbnail

Can you create a great customer case study?

Berkonomics

Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. The case study: the best way to reach your target. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

article thumbnail

A good case study is worth many paid ads.

Berkonomics

And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Netflix Redux: Is It Ever OK to Fire Your Customers?

Both Sides of the Table

Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the convenience of instantly available films. Netflix needs to segment their customers and charge each what is appropriate. We need video reel to show customers that you care. ” customer segment.

Netflix 287
article thumbnail

Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Second, how to get leads.

article thumbnail

7 Scenarios Where A Business Plan Is Still An Asset

Startup Professionals Musings

They cite sources like Profitable Venture Magazine, “ Why Business Plans are a Waste of Time ” and this Forbes article. Gartner looked at data a while back from the Panal Study of Entrepreneurial Dynamics , and found that writing a plan increased the chances by two and a half times that a person would actually go into business.

article thumbnail

This Immigrant Entrepreneur Launched Her Billion Dollar Empire, Despite Speaking No English

InfoChachkie

She used her meager savings to purchase a sewing machine and began creating dresses from magazine photos, which she sold for $25 each. Opportunity knocked when one of her customers was spotted at a high-end boutique, wearing one of Ida’s outfits. The store’s owner, Enid Bissett, asked the customer where she had purchased the dress.

article thumbnail

UCSB Tops Harvard & Wharton In Startup Wars

InfoChachkie

In addition, Entrepreneur Magazine recently included UCSB in its Top 50 Schools For VC Backed Entrepreneurs at number 37. Instead of a traditional business school''s case study and textbook approach, UCSB''s Technology Management Program (TMP) emphasizes experiential learning.