Startup Professionals Musings

JULY 9, 2018

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 57

Metrics Demand Marketing Paramount 57

socalTECH

MARCH 19, 2013

Los Angeles-based mobile messaging and marketing firm Mogreet is targeting the small business market with a new, self-serve offering it is calling Mogreet Express, the company announced this morning. The new service lets users create their own database of customers, and send SMS and MMS messages and run marketing campaigns.

Mogreet 236

Mogreet Mobile Marketing Metrics 236

socalTECH

NOVEMBER 6, 2019

According to the company, it has developed a platform that addresses the critical steps of data extraction, transformation, and analysis to give end users access to business data and metrics. READ MORE>>.

Metrics 113

Metrics San Diego Venture Capital Commerce 113

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

SEPTEMBER 11, 2021

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. One customer is not traction, and beta tests with a thousand customers at no cost don’t count. Market penetration. Customer acquisition cost.

Startup 121

Startup Metrics Customer Custom 121

Tech.Co

NOVEMBER 28, 2022

TikTok is struggling to make a dent in the world of US and European ecommerce , and has now enlisted the help of a number of startups to try and reverse that trend and bring the Live Shopping craze sweeping Asia to other markets. By some metrics, certainly not. Should Tech Giants Stop Trying to Make Social Commerce Happen?

Social Media 151

Social Media Startup Commerce News 151

Both Sides of the Table

OCTOBER 10, 2011

Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the convenience of instantly available films. Netflix needs to segment their customers and charge each what is appropriate. Netflix needs to borrow the marketing prowess of Salesforce.com. No, probably not.

Netflix 287

Netflix Customer Custom Pricing 287

Startup Professionals Musings

AUGUST 25, 2023

We all see reports of venture capitalists who invest millions in new businesses, but be assured that these investments come only after you have a proven base business, and have a case for scaling it quickly. Pick a name, location, and marketing strategy early. Test your plan to get feedback from real customers.

Social Media 98

Social Media Metrics Media Tool 98

Startup Professionals Musings

AUGUST 21, 2021

That requires work and risk to comply with reporting requirements of the SEC, including the additional accounting and reporting processes. Explosive growth to an enterprise normally requires a scalable sales model, a well-documented process with incentives, training, and metrics for tracking and management.

Startup 151

Startup Course Sales Entrepreneur 151

Startup Professionals Musings

SEPTEMBER 16, 2023

In my view, starting a new business has never been easier, and according to reports from the Kauffman Foundation , the numbers are here to show it. Building a minimum viable product, with customer validation. Early customer feedback will position your solution, and help you make pivots before critical time and money are lost.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

OCTOBER 22, 2022

By default, innovation in every business decreases over time, and continuous innovation requires ongoing initiatives and measures of customer perceived value. Stroh, which details the principles and metrics to follow for fostering innovation in any organization. Recognize that customers care about the whole experience.

Metrics 102

Metrics Startup Organization Demand 102

SoCal CTO

AUGUST 4, 2011

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. How will you be taking this to market? What are your key Startup Metrics ? Often this ties to marketing support.

Develop 396

Develop Development Startup SEO 396

Berkonomics

APRIL 8, 2021

From its start in 2015, the number of registered users has “suddenly” climbed from 45 million in 2017 to a reported 300 million by the end of 2020. That compares with a reported 330 million for Twitter which had a nine-year head start and so much more free press from famous users over the years. Well-tuned metrics are an absolute must.

Sites 156

Sites Product Social Network Press 156

SoCal CTO

AUGUST 4, 2011

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. How will you be taking this to market? What are your key Startup Metrics ? Often this ties to marketing support.

Develop 384

Develop Development Startup SEO 384

Startup Professionals Musings

MARCH 6, 2021

Don’t forget to add all pesky “overhead” costs, with fixed elements, like rent, insurance, and administration, and variable elements, like delivery, customer support, and commissions. A required metric is average days to payment compared to expectations. A required metric is average days to payment compared to expectations.

Technical Review 151

Technical Review Startup Summary Pricing 151

Startup Professionals Musings

NOVEMBER 28, 2020

In my view, starting a new business has never been easier, and according to reports from the Kauffman Foundation , the numbers are here to show it. Building a minimum viable product, with customer validation. Early customer feedback will position your solution, and help you make pivots before critical time and money are lost.

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

AUGUST 25, 2011

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. The best way to do this is with real customer interviews. Include planned measurements and metrics.

Customer 96

Customer Custom Search Engine Optimization Summary 96

StartUp Beat

NOVEMBER 14, 2017

While the glory days of TV and radio ads have come and gone, digital media influencer marketing is gaining momentum. With its finger on the pulse of this global marketing trend, Los Angeles-based Paladin Software has announced the release of a new social influencer marketing software, Campaigns.

Social Media 40

Social Media Software Review Media Marketing 40

Startup Professionals Musings

APRIL 28, 2021

If you are the hot-shot technical innovator that invented your solution, make sure you have an equally adept business and marketing expert to complement your skills. “If Pivot early, as required, to tune your features and marketing to meet the market and technical realities. Look for validation from your mainstream customers.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Startup Professionals Musings

MAY 26, 2021

Based on my experience with startups, trust is the most valuable asset you can have, especially when asking people to step into the unknown by funding your innovation, by joining your team, or just buying your new product as an early customer. Proactively market and defend your trust image. This approach is not conducive to trust.

Company 165

Company Companies Metrics Entrepreneur 165

Startup Professionals Musings

MARCH 19, 2022

With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success.

Services 121

Services Technical Review Social Media Case Study 121

Tech Zulu Event

NOVEMBER 28, 2011

And NOT even because they give until death refunds if a customer is ever dissatisfied with a purchase. He says he cares most about “focusing on customers for life”. Their first few weeks in business we’d have brainstorming sessions on how to market. Noah has what I believe he called “Thank You metrics”.

Metrics 87

Metrics Email Startup Technical Review 87

socalTECH

MAY 17, 2019

Coming out of ServiceNow around 2013, I realized that a lot of problems that we had been discussing and dealing with with customers adopting applications like ServiceNow into the enterprise, was establishing connections of that data and processes with systems in the enterprise. What specific problem were you seeing?

SaaS 113

SaaS Startup Customer Custom 113

Steve Reich

JUNE 11, 2012

This is not an article about the high moral purpose and the nobility of listening to your customers. It is an article about how to make your company worth a fortune by listening to your customers. It gives the best customer experience of any phone. Listen to your customers and grow rich. Why does Google dominate search?

Customer 97

Customer Custom Software Review SaaS 97

Startup Professionals Musings

JANUARY 25, 2020

By default, innovation in every business decreases over time, and continuous innovation requires ongoing initiatives and measures of customer perceived value. Stroh, which details the principles and metrics to follow for fostering innovation in any organization. Recognize that customers care about the whole experience.

Startup 138

Startup Organization Demand Customer 138

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

SEPTEMBER 30, 2023

Innovative technologies require iterative development, while other ideas are primarily marketing and financial. These relationships must be nurtured over time, balanced against your personal life, and grow to include major customers, competitors, and potential acquirers. Assess who you can get for value and mentoring.

Startup 94

Startup Ideas Metrics Entrepreneur 94

Startup Professionals Musings

MAY 4, 2020

In my experience as an advisor to startups, the difference is almost always related to the founder and their execution strategy , more so than to the solution quality or the market. Define success metrics, and measure progress regularly. If you have completed four out of five milestones, we can both see success in your future.

Startup 123

Startup Outsource Development Entrepreneur Outsource 123

Startup Professionals Musings

JANUARY 9, 2019

Yet if you run a business, you know things won’t get done, and most customers won’t buy, unless they trust you. It can be done, as proven by the market leaders, including Google and Amazon. Find a social or environmental issue where you, your team, and your customers can make an impact as part of your business.

Customer 92

Customer Custom Mentor Training 92

Both Sides of the Table

MAY 2, 2015

What I love about my job is getting to see teams of super-early-stage companies develop ideas that while raw have potential to make an impact on the market. This happens because many CEOs are passionate, market-driven people who are constantly trying to launch new products, win contracts, get press, hire staff and woo VCs.

Outsource Development 150

Outsource Development Metrics Startup Sales 150

InfoChachkie

MARCH 23, 2015

A company''s Net Promoter Score (NPS) is a beloved metric slavishly tracked and reported by product marketing and customer support executives of both established and nascent enterprises. The higher a company’s NPS, allegedly the higher its customer satisfaction. If you ask a consumer "will you recommend us?"

.Net 100

.Net Startup Satisfaction Technical Review 100

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. The best way to do this is with real customer interviews. Include planned measurements and metrics.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. The best way to do this is with real customer interviews. Include planned measurements and metrics.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Tech Zulu Event

JANUARY 23, 2013

Today, Los Angeles based PromoJam released their newest product to the world offering marketers something they haven’t had before – full control and insight into social campaigns. marketers now have the power to create social media campaigns with no development or design skills required - just drag and drop.

Platform 99

Platform Metrics Social Media Marketing 99

InfoChachkie

JANUARY 16, 2018

Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. Most companies have a roadmap describing what they’re planning to build, deliver or market. That causes friction internally.

Venture Capital 115

Venture Capital Entrepreneur Santa Barbara SaaS 115