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CampaignEQ Aims At Better Mobile Marketing Attribution

socalTECH

Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. READ MORE>>.

Mobile 249
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UNREAL Mobile Targets Disgruntled Sprint Customers, Launches $10 Mobile Plans

socalTECH

Los Angeles-based UNREAL Mobile , a spinout of FreedomPop, is targeting disgruntled Sprint customers who were hoping to take advantage of Sprint's now unavailable $15 per month unlimited mobile service. UNREAL is using FreedomPop's underlying technology to power its low cost mobile phone service. READ MORE>>.

Mobile 147
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Spreeify Launches New Mobile Ad Product

socalTECH

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced. READ MORE>>.

Mobile 218
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App development shop V/One is giving away 50,000 free mobile app builds to budding LA mobile businesses

TechCrunch LA

The Los Angeles-based app development shop, V/One , is giving away 50,000 free mobile app builds through the rest of April as the company officially launches its platform for would-be, LA-based mobile app moguls. Users can think of it like Wix or WordPress for mobile app development.

Mobile 250
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Mogreet Targets Small Businesses With Self-Serve, Mobile Marketing

socalTECH

Los Angeles-based mobile messaging and marketing firm Mogreet is targeting the small business market with a new, self-serve offering it is calling Mogreet Express, the company announced this morning. The new service lets users create their own database of customers, and send SMS and MMS messages and run marketing campaigns.

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AppOnboard Signs Customers For Mobile App Demo Technology

socalTECH

Los Angeles-based AppOnboard , the developer of mobile app demo technology led by Jonathan Zweig, says that it now has such app developers as FoxNext Games, Game Insight, Superheart Studios, Jam City, Huuuge Games, and Simple Habit using its tools.

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8 Ways The Stakes Are Higher On Customer Expectations

Startup Professionals Musings

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. They expect you to be there, to know their history as a customer, and to treat them with priority and respect.

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