Startup Professionals Musings

JULY 3, 2022

TikTok is currently the fastest growing social network, while Instagram is close behind with a bigger share globally of new sign-ups. Brands need influencers working on their behalf because they provide the third-party credibility and social proof that validates their products. You need influencers more than advocates.

Social Media 140

Social Media Media Snapchat Platform 140

TechCrunch LA

MARCH 3, 2020

Traditional venture capitalists may have made it rain on expensive Hollywood studios that were promising virtual reality would be the future of entertainment and social networking (given coronavirus fears, it may yet be), but Talespin and others like it are focused on much more mundane goals.

Training 220

Training Los Angeles Tool Cornerstone OnDemand 220

Startup Professionals Musings

FEBRUARY 26, 2023

Based on traditional research, getting new customers is five to ten times harder than getting additional revenue from existing customers. Thus the subscription model (low fixed monthly payments), has become the norm for new products and services. Network model. Front-of-the-line model.

Startup 117

Startup Pricing Customer Custom 117

Startup Professionals Musings

JANUARY 31, 2020

Yet I find a big difference between “starting a new business” and “creating a new product.” In my experience, most successful entrepreneurs have indeed created a new product, but most people who claim to be inventors have a hard time starting a business. Master of multi-platform communication and marketing.

Startup 124

Startup Entrepreneur Customer Custom 124

InfoChachkie

NOVEMBER 3, 2014

It is no secret that Pinterest and other social commerce sites have begun to dial in the commerce equation. These sites (so far) have managed to balance facilitating product discovery and purchase capabilities with users'' desires to entertain and educate themselves without feeling like they are in a marketplace.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

Startup Professionals Musings

JULY 9, 2022

This is a software distribution and pricing model in which new applications are hosted by a service provider and made available to customers over a network, rather than requiring customer hardware. Upgrades and troubleshooting can normally be provided over the network, as well. Platform as a Service (PaaS).

Technology 133

Technology Cloud Computing Social Media Networking 133

Startup Professionals Musings

MAY 27, 2020

Based on traditional research, getting new customers is five to ten times harder than getting additional revenue from existing customers. Thus the subscription model (low fixed monthly payments), has become the norm for new products and services. Network model. Front-of-the-line model.

Startup 168

Startup Customer Custom Netflix 168

Startup Professionals Musings

SEPTEMBER 28, 2019

Snapchat is currently the fastest growing social network, while Instagram is close behind with a bigger share globally of new sign-ups. Brands need influencers working on their behalf because they provide the third-party credibility and social proof that validates their products. You need influencers more than advocates.

Social Media 95

Social Media Media Snapchat Platform 95

Startup Professionals Musings

APRIL 13, 2019

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 79

Social Media Media Invest Platform 79

socalTECH

JUNE 20, 2012

Santa Monica-based Nimble , the developer of cloud-based, customer contact management software headed by former Goldmine founder Jon Ferrara, said this week that it has been doubling its month over month revenue since launching its paid platform, and now has over 40,000 registered users. READ MORE>>.

Santa Monica 113

Santa Monica Social Network Sales Google 113

socalTECH

JULY 16, 2012

Los Angeles-based Fliptu (www.fliptu.com), headed by Jeremy Gocke , thinks it has this figured out, by providing a central place to access a brand's content, across social networks. Jeremy Gocke: With Fliptu, we're aiming to fix the disjointed media and product discovery process for consumers and brands. What is Fliptu?

Social Media 268

Social Media Media Social Network Seed Funding 268

TechCrunch LA

SEPTEMBER 6, 2018

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. In addition, there are incentives for referring others to the platform.

Help 115

Help Startup Activision Media 115

socalTECH

JULY 7, 2011

With the proliferation of social networks, communications clients and VoIP phone services, users often find they need to use multiple ways--Twitter, Facebook, phone, FAX, and more--to communicate with their contacts. Bryan Hertz: We do a lot here, but our flagship product is VoxOx. Telcentris is based in San Diego.

Social Network 259

Social Network Platform Networking Google 259

SoCal CTO

AUGUST 4, 2011

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. Major Phases / Major Features - What are the major features in the major phases for the product? Are there specs?

Develop 396

Develop Development Startup SEO 396

SoCal CTO

AUGUST 4, 2011

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. Major Phases / Major Features - What are the major features in the major phases for the product? Are there specs?

Develop 384

Develop Development Startup SEO 384

socalTECH

MAY 30, 2019

What we saw with CareerArc, was there was already a tremendous amount of investment in the middle of the market, with all of these different services and products that went into taking care of an employee when they were hired until they were let go. That's been very effective. Explain what you mean about branding in the employment area?

Content 193

Content Social Network Coach Help 193

Startup Professionals Musings

APRIL 24, 2019

Based on my own experience in business over the years, and current coaching efforts, I recommend a focus on the following strategies and attributes: Make your customer the center of everything you do. Customers need to believe that you have their interests at heart. Take an active role in a higher cause or social reform.

Customer 93

Customer Custom IBM IBM 93

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Customers today trust those they know and those they see others trusting.

Social Media 59

Social Media Media Entrepreneur Platform 59

Startup Professionals Musings

MARCH 8, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media may be low on your list.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

FEBRUARY 26, 2022

On the social media side, the stakes are just as great. Ask Eric Migicovsky, founder of Pebble , who raised over $10 million on the Kickstarter crowd-funding platform for his relatively low-tech wristwatch with programmed clock faces. These days the media formats range from email, phone, radio, television, to social media.

Media 118

Media Tips Social Media Startup 118

Startup Professionals Musings

APRIL 9, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 66

Social Media Media Tips Platform 66

socalTECH

APRIL 4, 2013

We spoke with co-founder Brenton Sullivan about the company''s platform, and how it''s hoping to transform the athletic recruiting process. Brenton Sullivan: What we are is a private social network and platform for coaches to connect with each other, to exchange information on athletes. What''s the idea behind FieldLevel?

Coach 252

Coach USC Statistics Startup 252

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Customers today trust those they know and those they see others trusting.

Social Media 108

Social Media Media Startup Platform 108

socalTECH

JULY 18, 2012

One way is to create your own, custom video clip which you can share via email, text message, or through a social networking site like Facebook. Allison Dollar: SnapCuts is a digital media marketing platform, which uses social video messaging. They can then share that across a social network.

Social Network 246

Social Network Mobile Media Examples 246

socalTECH

MARCH 1, 2013

One of those is Hollywood-based FilmBreak (www.filmbreak.com), which is applying the world of social networking, media, and the Internet to help film-makers gain access to the analytics and insights they need to better market their films. We're not necessarily the platform to help up-and-comers or amateurs to be successful.

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

Startup Professionals Musings

OCTOBER 2, 2013

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Both Sides of the Table

APRIL 21, 2010

I also talked about Virgin Money , a product that I have used to lend friends money in the past. Knewton – “Online adaptive test prep and virtual classroom platform&# - I love the innovation that is coming from the test prep industry. They have done 3 startups in the customer support space and one that wasn’t.

Venture Capital 265

Venture Capital Capital Email Blogging 265

Startup Professionals Musings

OCTOBER 16, 2017

Snapchat is currently the fastest growing social network, while Instagram is close behind with a bigger share globally of new sign-ups. Brands need influencers working on their behalf because they provide the third-party credibility and social proof that validates their products. You need influencers more than advocates.

Social Media 64

Social Media Media Snapchat Platform 64

Both Sides of the Table

APRIL 15, 2010

I think the best solution for the social networking era is “in-stream&# advertising. Golden rule of branding for me: 1) name your company or product your URL and 2) don’t paint yourself into a corner. &# Tweet&# = corner. I talked about the platform moves of Twitter and why it should be expected.

Venture Capital 271

Venture Capital Capital Google Platform 271

Startup Professionals Musings

FEBRUARY 4, 2019

If you are looking for funding and customers for your new business, you need to identify your “unique selling proposition” (USP) right up front, in 30 seconds or less, to differentiate yourself in today’s information overload. Investor and customer attention spans are short, and both will write you off quickly.

.Net 73

.Net Examples Customer Custom 73

Startup Professionals Musings

SEPTEMBER 29, 2019

This is a software distribution and pricing model in which new applications are hosted by a service provider and made available to customers over a network, rather than requiring customer hardware. Upgrades and troubleshooting can normally be provided over the network, as well. Platform as a Service (PaaS).

Technology 86

Technology Cloud Computing Social Media Networking 86

Tech Zulu Event

APRIL 10, 2013

Santa Monica-based SHIFT, a collaboration platform for marketers and agencies April 9 announced the launch of their Open Marketing Cloud in a move to help marketers work together more efficiently. Social Network For Marketers. All Your Marketing Apps In One Place. ” Collaboration For Organic Growth.

Marketing 67

Marketing Help Social Network Class 67

Both Sides of the Table

AUGUST 2, 2009

Twitter is the new CRM (customer relationship management) channel. On Facebook (and nearly all social networks that preceded it) the relationship was always reciprocal – if I accept your invitation to follow me then I have to follow you. I’m now moving from the 101 basics into the business applications.

Social Network 235

Social Network Writing Tool Startup 235

Startup Professionals Musings

DECEMBER 1, 2017

I’m certainly not a fan of customer rip-offs, but even non-profits have to be cash-flow positive, or have deep pockets, to help anyone for long. Every business needs to develop a revenue model even before a product. It’s naïve to think you can sell below costs, and make it up by attracting more customers.

Pricing 66

Pricing Customer Custom Advertising 66

Startup Professionals Musings

NOVEMBER 30, 2013

By some measurements Twitter was the fastest growing social network of 2012. Brands need influencers working on their behalf because they provide the third-party credibility and social proof that validates their products. Once someone is engaged with your product, you’ll want to get them engaged with your brand.

Social Media 100

Social Media Media Marketing Platform 100

Startup Professionals Musings

AUGUST 22, 2012

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 95

Social Media Media Startup Platform 95

Startup Professionals Musings

JULY 18, 2010

Based on a survey just last year by Robert Half Technology , over half of today’s companies block social networks completely, while another 19 percent only permit it "for business purposes." Social networks have become a great vector for Trojans like Zeus and URLZone. To me, the answers are clear.

Social Network 87

Social Network Networking Tool Sites 87