Remove Customer Remove Reference Remove Writing
article thumbnail

How to Make Better Reference Calls

Both Sides of the Table

Reference calls. Ask for at least 5 references. As your candidate for at least 5 references. Ask for at least 5 references. As your candidate for at least 5 references. Don’t worry about the fact that these are the references that the candidate has hand-picked – that’s part of the process.

Startup 302
article thumbnail

Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? This is a post to help you figure out why you should write and what you should talk about. I’ll bet your customers, business partners or suppliers would love similar. Who are your customers, partners or suppliers?

Blogging 373
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Identifying Pain in the First Step in a Sales Process – Here’s How

Both Sides of the Table

The point of PUCCKA was to develop a common methodology to make sure our whole team approaches sales with the same mindset and to give us a language to talk with each other about our prospects, as in, “have you identified your customers pain point yet?”. The goal is to get the customer speaking about their organization.

Sales 367
article thumbnail

Generative AI – The End of Empty Textboxes

TechEmpower

Profile Blurbs and Writing Prompts Let’s look at our job matching site in more detail. So instead, we fill it with a completely custom blurb, written just for him: Hello! Maybe those references to TFA sound like bragging, or he thinks “passion for numbers” sounds silly. Which means better conversions and happier customers.

article thumbnail

A Serial Entrepreneur’s Take On Guy Kawasaki’s Enchantment

InfoChachkie

If you are a leader at a startup and you are reading a business book, you are not closing customers, raising capital, improving your product, or spending time with your loved ones. It has also influenced my thoughts, as evidenced by the six infoChachkie blog entries which reference Art. I was not disapointed. No doubt, he did.

article thumbnail

To Sell Anything You Need to Know What Makes You Unique

Both Sides of the Table

Simply, this is identifying a customer need which has economic value to them if they can solve it. ” and if you can’t persuade enough potential customers they have some pain that needs fixing you probably should stick to your day job. Teams usually start with terminology that is very insular and less relevant to customers.

Sales 336
article thumbnail

What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. Simply put – I’d be in search of a VC who had an intuitive sense of my product, my customers, my organizational issues, my competitors, etc. The best way – of course – is to reference check.