Startup Professionals Musings

OCTOBER 2, 2013

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. As with many startup activities, you only have one chance for a great first impression.

Social Media 101

Social Media Media Entrepreneur Metrics 101

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

MARCH 8, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. Check your brand definition against the clarity of this one from Xerox for office software.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

AUGUST 31, 2018

As the Global Customer Growth Evangelist at Salesforce, with implementation roles at many other companies, she makes a host of relevant observations for every business owner. These days, customers remember the total experience with a company longer than they remember the price they paid. Pursue strategic alliances and partnerships.

Examples 67

Examples Customer Custom Software Review 67

Startup Professionals Musings

AUGUST 22, 2012

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. As with many startup activities, you only have one chance for a great first impression.

Social Media 95

Social Media Media Startup Platform 95

Tech.Co

JANUARY 15, 2018

Having the right domain name can make a big difference when it comes to attracting new customers. Before you run out and purchase your URL, Ward suggests to first strategize about your brand messaging and online presence. . Then realize that the people coming to your website won’t be hearing that and plan accordingly,” Ward said.

SEO 70

SEO Startup Sites Research 70

Both Sides of the Table

DECEMBER 13, 2010

I had joined AC in 1991 as a programmer when it was a relatively small practice focused on building corporate IT systems for Fortune 500 companies and there were a handful of companies that offered the same service. There seem to be a lot of market entrants in every category where it becomes hard to differentiate them all from each other.

Technical Review 302

Technical Review Marketing IP Outsource Development 302

Southern California Edison Blog

JANUARY 2, 2019

Customers are demanding denser coverage and higher speeds in expanding areas. To keep pace, carriers are making strategic infrastructure investments to expand and improve coverage. T-Mobile and Sprint, for example, invested billions of dollars in 2017 to bring 5G service to customers in the US by 2019.¹.

Networking 45

Networking Demand Southern California .Net 45

socalTECH

SEPTEMBER 27, 2010

Last week, Santa Monica-based Tecca (www.tecca.com) launched a consumer electronics, consumer information service, backed by Fuse Capital and Best Buy. The service--currently only available on iPhone and Android--allows users to find reviews and information about consumer electronics products.

Incubator 239

Incubator Startup Web Technical Review 239

Startup Professionals Musings

JUNE 18, 2011

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. As with many startup activities, you only have one chance for a great first impression.

Social Media 93

Social Media Media Entrepreneur Platform 93

InfoChachkie

APRIL 21, 2011

Following the 360-review, we devised an effective way to help the Founders expand their strategic effectiveness while ensuring that all of their prior responsibilities are appropriately fulfilled. . I = Technical Customer Calls. G = Oversee Client Services. Finding Founder Time. Competency. A = Product Strategy.

Technical Review 182

Technical Review Software Review Startup Outsource 182

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Putting customers first. Legendary customer support. Instead of making a few dollars per sale and hoping for thousands of sales, you sell to only a few customers, and charge much higher rates.

Startup 248

Startup Venture Capital Conference Social Media 248

Both Sides of the Table

DECEMBER 9, 2010

I believe that this is a major new area of growth & innovation for the Internet as Cloud Services start to form deeper & richer layers. I’m not covering the actual layers of the Internet (under the OSI model) but rather the Cloud Services layer. Let me explain. I’m just listed who I perceive as the market leaders.

Startup 343

Startup Technical Review S3 Services 343

socalTECH

JANUARY 27, 2011

Last week, Adconion (www.adconion.com) announced that it had spun out Joost (www.joost.com), its online video service, into a separate company, which is going to be based out of Santa Monica. Your firm started in UK, but has big expansion plans in Los Angeles. In banner, we have unparalleled scale which attracts our customers.

Santa Monica 149

Santa Monica Content Platform Networking 149

Startup Professionals Musings

DECEMBER 5, 2012

Susan has years of experience in the small business trenches, and really focuses on what it takes to succeed, with realistic caveats from my perspective, including an excellent summary of words of wisdom categories that every entrepreneur should review: Don’t chase your tail. Look for collaborative opportunities. Learn to manage your stress.

Startup 94

Startup Entrepreneur Summary Activity 94

Startup Professionals Musings

OCTOBER 10, 2011

Susan has years of experience in the small business trenches, and really focuses on what it takes to succeed, with realistic caveats, including an excellent summary of words of wisdom categories that every entrepreneur should review: Don’t chase your tail. Even better, you need a “Plan B” for survival when the unexpected arrives.

Entrepreneur 98

Entrepreneur Summary Activity Startup 98

Both Sides of the Table

FEBRUARY 14, 2010

Fortunately I was mostly a technology consultant, which meant that I coded computers, designed databases and planned system integration projects. One of our core tasks was “market analysis,&# which consistent of: market sizing, market forecasts, competitive analysis and then instructing customers on which direction to take.

Statistics 415

Statistics Startup Report Research 415

Tech Zulu Event

DECEMBER 18, 2012

A main goal is to meet other people through the content they publish and find products and services you are looking for. Articles give deeper insight than short descriptions of products/services and allow users the chance to demonstrate their industry knowledge. These articles are sorted into industries and categories.

Networking 71

Networking Help Social Media Platform 71

Both Sides of the Table

MAY 1, 2010

They mostly understand your company, your customers, your competitors and your market but never as precisely as you do. They network with other VC’s, other startups CEOs, larger industry players, journalists, potential executives looking for their next jobs, service providers such as venture debt providers, etc. That’s it.

Startup 301

Startup Venture Capital Software Review Email 301

SoCal Delicious

JANUARY 20, 2010

Up until now linking, syndication, and shared comment services have been used to connect the dots on distributed conversations but the practical usefulness of these approaches has been reached in many cases. Poor integration between social media and location services. Dion Hinchcliffe Get Enterprise Web 2.0

Web 29

Web Technical Review Web 2.0 Social Media 29