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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. For 1991 I was very technical and also had a lot of practical business implementation experience in technology.

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Technology Roles in Startups

SoCal CTO

I am looking for one or two startups that I can work with on their road to success as a virtual C-level officer, board member, advisor or other relationship. This is actually fairly common and I think it’s a bit challenging in that the technology roles (from technology advisor to CTO) in a startup vary widely.

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Most Common Early Start-up Mistakes

Both Sides of the Table

Get customer input. People design their products in a box assuming that they’ll show customers later and get feedback. Interview customers to better articulate their problems. If not, at least find someone really technical that you trust to help act as an adviser to you. This is another big mistake.

Startup 365
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Better Business Bureau? For who?

Eric Greenspan

He told me this was a service the BBB provided to its customers since they saved so much money on the same service. In most cases these viewings are done by potential customers who are checking on your company’s rating. We also want you to use and understand this valuable product so that you may attract and retain customers.

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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

If customers don’t know you exist, you can’t solve their problem, they won’t buy. Getting customer attention often takes more innovation today than solving the tough technical problems. As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late.

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What Makes an Entrepreneur? Four Letters: JFDI

Both Sides of the Table

I spent nearly a decade building software for large companies and then advising companies on the same. He would have found somebody technical and inspired that individual to work for equity or deferred payment. Good entrepreneurs have a penchant for doing vs. over-analyzing. obviously don’t read this as zero analysis).

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Most people totally advise against stealth. Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. When it’s time later to talk about some major customer wins or big biz dev partnerships you’ll do so.

Marketing 380