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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). Why tackle mobile?

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Getting A Software Patent Is Valuable But Frustrating

Startup Professionals Musings

For a software startup, a patent can be the intellectual property providing the key competitive advantage, or it can be an expensive non-defensible bureaucratic nightmare -- or both. Some argue to simply eliminate software patents, while others put their hopes in U.S. Patent offices can’t keep up with software technology.

Patents 53
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Document Your MVP for a Developer

SoCal CTO

Me : Product definition, use cases, feature list, wireframes, comps, really whatever you have. It's the same as when I've created financial models and then have it reviewed by a hard-core CFO, sophisticated investor or similar kind of expert. Founder : Ummm. what do you mean? Founder : Umm. I'm never trying to embarrass someone.

Develop 354
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LG Thrill 4G Review | 3D And A Whole Lot More

Tech Zulu Event

3D Movies, 3D Printing, 3D Televisions, 3DS, our entire screen world is turning 3D and now its time for your mobile screen to get in on the fun. LG 4G Thrill is one of the first mobile devices in the United States to have 3D viewing capabilities without the glasses. Sporting a 4.3-inch Out of the Box the LG Thrill 4G runs Android 2.2

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The Radical Evolution of Mobile Apps

Tech Zulu Event

And apparently, that’s what mobile applications do better – just ask the fast-growing number of app users. This is the consequence of the switch from desktop and laptops to mobile devices like smartphones and tablets. Of that smartphone internet time, mobile apps take up 86% of usage and only 14% access time via the mobile web.

Mobile 40
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Be Honest About Whether Your Product Really Makes a Difference

Both Sides of the Table

Or app companies that went viral due to spammy friend requests to download in an app store only to have a community backlash and subsequent crash. And of course it’s true in personal productivity apps, SMB apps, B2B software and so forth. So you need to really know what to measure as a definition of success.

Product 150
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Free Startup CTO Consulting Sessions

SoCal CTO

Many of the founders of these companies are surprised to learn that I'm willing to review what they are doing (maybe an hour) and get on the phone for an hour with them and provide free advice. will definitely be handled. Unfortunately, we are web, mobile, software, database guys. What Is This?

CTO Hire 264