Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 101

Metrics Marketing Demand Paramount 101

Startup Professionals Musings

DECEMBER 18, 2020

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I believe that the sooner every entrepreneur and brand builder adapts to this emerging trend, the sooner they will find success.

Customer 173

Customer Custom Social Media Technical Review 173

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. RunwayML Runway is an applied AI tool artists can use to create AI-generated media, like video, audio and text.

Startup 213

Startup Generative AI Newsletter Tool 213

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

FEBRUARY 22, 2014

My plea to entrepreneurs is to recognize these concerns as an opportunity, to make people’s life better, rather than stoke the fires. Here are a few specifics on how to be part of the solution, without the costs, rather than part of the problem: Put a personal face and address on your site; don’t hide behind an “info” email address.

Entrepreneur 100

Entrepreneur Technical Review Startup Social Network 100

socalTECH

NOVEMBER 11, 2013

The good news: We received over 700 nominations for the awards , where we''ll be identifying the top new entrepreneurs, innovators, and others in the technology industry. Email Robyn Dickson at digitalfamilyreunion@gmail.com for more details on sponsoring the award or the event. The bad news? READ MORE>>.

SoCalTech 124

SoCalTech Southern California News Entrepreneur 124

Startup Professionals Musings

JUNE 4, 2017

My plea to entrepreneurs is to recognize these concerns as an opportunity, to make people’s life better, rather than stoke the fires. Here are a few specifics on how to be part of the solution, without the costs, rather than part of the problem: Put a personal face and address on your site; don’t hide behind an “info” email address.

Entrepreneur 54

Entrepreneur Technical Review Startup Symantec 54

Startup Professionals Musings

JULY 9, 2011

He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only.

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

MARCH 14, 2022

My recommendation to entrepreneurs is to recognize these concerns as an opportunity to make people’s life better, rather than worry and dodge the risk. Young people naively enter their pictures and personal data for fun on social networking sites, ignoring constant feedback from the media that these are bad practices.

Customer 137

Customer Custom Technical Review Symantec 137

Tech Zulu Event

DECEMBER 9, 2015

If you’re planning to launch the latest version of a device, for example, make sure you’ve adequately allocated resources to keep up with the demand. 3 Take advantage of email. If you already have an email list, you’re ahead of the game. 4 Use social media. 2 Develop holiday sales. 5 Connect with consumers.

Social Media 40

Social Media Entrepreneur Resource Tips 40

socalTECH

APRIL 2, 2014

Smartify''s software-as-a-service platform automates all aspects of their digital marketing, across their channels, including mobile, social, email, and web. We''re growing and scaling to meet the demands of the market. It''s unique in that we can integrate that into CRM systems, email systems, point-of-sale.

Marketing 196

Marketing Pasadena Platform Email 196

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Marty Zwilling.

Marketing 104

Marketing Demand Startup Customer 104

Startup Professionals Musings

AUGUST 29, 2010

My plea to entrepreneurs and startups is to recognize it as an opportunity, and go the extra mile to make people comfortable rather than paranoid. Here are a few specifics on how to be part of the solution, rather than part of the problem: Put a personal face and address on your site; don’t hide behind an “info” email address.

Entrepreneur 85

Entrepreneur Technical Review Social Network News 85

Berkonomics

MAY 21, 2015

This form of thinking has been unusually true during the rise of social media, where market share became the primary goal of a company, with revenues and profitability to follow later. Experienced CEOs often make it a habit to scale as a result of demand, reducing risk and mating cost to growth in revenues.

Venture Capital 120

Venture Capital Social Media Invest Marketing 120

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. If you have a consistent and valuable presence on your site and your social media channels, you have a better chance of a higher ranking on search engine result pages.

Marketing 76

Marketing Social Media Content Media 76

Tech.Co

JULY 31, 2017

After being disrupted with an email notification, an average person will need 23 minutes and 15 seconds to regain their focus again. Yet as an entrepreneur, you can rarely hide under the rock and pretend there’s nothing else happening around you and no one is demanding your attention.

Snapchat 66

Snapchat Product Email Social Media 66

socalTECH

MARCH 20, 2009

Helping entrepreneurs succeed. We Create Demand for California's Technology Companies. An on-line community for entrepreneurs. tech, new media, entertainment and consumer industries. Dealmaker Media www.undertheradarblog.com is presenting their 13th Under the Radar conference in Mountain View, CA.

Rustic Canyon 100

Rustic Canyon Southern California Technology Council High Tech 100

Startup Professionals Musings

FEBRUARY 24, 2017

Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). The “product” value is difficult to quantify, the costs are nebulous, and entrepreneurs have to clone themselves to scale the business.

Social Media 56

Social Media Pricing Technical Review Demand 56

Startup Professionals Musings

OCTOBER 8, 2018

As a long-time advisor to entrepreneurs and business owners, I rarely find someone who doesn’t proclaim that the business world is changing rapidly, with new technology, new customer expectations, and new cultures. They have to be energized and able to adapt as the market and competitors demand.

Technical Review 84

Technical Review Customer Custom Startup 84

socalTECH

JUNE 8, 2011

It's the biggest portion of our revenues at our company, and our clients include the Buffalo News, Pittsburgh Post Gazette, JDate, Spark network, and many entrepreneurs. We also have a partnership with Trion Media, which is one of the largest content providers to the radio industry. We learned that Groupon was taking their advertisers.

Platform 263

Platform Training Software Review Advertising 263

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Customer 100

Customer Custom Marketing Demand 100

Startup Professionals Musings

DECEMBER 29, 2017

As an advisor to entrepreneurs, I often have to deal with people who are convinced that they must get me to sign a non-disclosure agreement (NDA) before they begin talks about their new venture. Some entrepreneurs avoid the patent process, since patent details become public once a patent is issued.

Technical Review 61

Technical Review Patents Ideas Social Media 61

Both Sides of the Table

APRIL 21, 2010

So there is likely robust demand from borrowers. entrepreneur Wil Schroter (I am an angel investor in Affordit). The idea is that in a world in which companies need to deal with customer support requests from Twitter, Facebook, email, phone, IM, etc. Collaboration in business starts and ends with email. Enter Xobni.

Venture Capital 265

Venture Capital Capital Email Blogging 265

Both Sides of the Table

AUGUST 15, 2010

The life of an entrepreneur is filled with 20 second opportunities. One person who doesn’t waste this opportunity is Sam Jones of Formation Media. I run a company called Formation Media. We set up Formation Media to bring that experience to the Internet. We set up Formation Media to bring that experience to the Internet.

Startup 315

Startup Content Conference Media 315

Startup Professionals Musings

JUNE 3, 2019

My recommendation to entrepreneurs is to recognize these concerns as an opportunity to make people’s life better, rather than worry and dodge the risk. Young people naively enter their pictures and personal data for fun on social networking sites, ignoring constant feedback from the media that these are bad practices.

Technical Review 78

Technical Review Symantec Social Network News 78

socalTECH

MARCH 27, 2009

Email us at info@socaltech.com. Helping entrepreneurs succeed. We Create Demand for California's Technology Companies. An on-line community for entrepreneurs. tech, new media, entertainment and consumer industries. Interesting in reaching Southern California's high tech industry? Silicon Valley Bank (www.svb.com).

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

Startup Professionals Musings

FEBRUARY 1, 2019

Innovation is key in setting your company apart from the onslaught of promotional media out there today, including email blasts, banner ads on the Internet, and pervasive television spots. Here are some key recommendations for building your branding plan: Find out who your customers are through social media.

Social Media 73

Social Media Customer Custom Mobile 73

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Marketing 91

Marketing Startup Demand Customer 91

socalTECH

MAY 30, 2019

Richards--a serial entrepreneur who has been involved in a number of technology companies here, including NTI Group (sold to Blackboard), Internships.com, MP3.com, I've learned a lot, and my partner Paul has through our companies, and as a result, a lot of mistakes you make as an entrepreneur, we're not going to make.

Content 193

Content Social Network Coach Help 193

Startup Professionals Musings

AUGUST 29, 2016

Most entrepreneurs I know are so passionate about their new idea that they are surprised when family and friends don’t line up to invest in their new venture. The reality is that investors, including myself, believe that the entrepreneur is more key to business success than the idea. Talking loudly is not enough.

Funding 60

Funding Startup Ideas Slides 60

Tech Zulu Event

SEPTEMBER 20, 2010

We will be bringing you some of the hottest startups around to give you a quick rundown about their companies and get to know the entrepreneur behind those companies. This Panel is filled with investing super stars who will be going over must have content for all the startups and entrepreneurs out there. Adrenaline Fueled Angel.

Social Media 71

Social Media Technical Review Mixergy Tech Coast Angels 71

socalTECH

JUNE 25, 2013

We send you reminders by email, and deliver as many times a year as you prefer. round changes things for us, and will let us invest in infrastructure, build our team, invest in media, and also invest in technology to better leverage our spend on media. We also have Just Because, which schedules random deliveries. READ MORE>>.

Services 215

Services Technical Review Startup Pricing 215

InfoChachkie

AUGUST 8, 2016

I thought it would be interesting to understand the challenges and concerns of entrepreneurs who began selling online for the first time in 2016, so I sat down with Heidi Muther, COO at Z S upply , LLC. I ended up really relating to the nuance and intricacies of product supply and customer demand.

Sites 100

Sites Sales Santa Barbara Design 100

Tech Zulu Event

SEPTEMBER 24, 2010

We would like give a huge thank you to Social Media Week and the supportive startup community here in Los Angeles. Topic discussion: Impact of social media on startups and on funding leads for investors. Investment trends in startups that are about or related to social media. Moderator: Giang Biscan , PhD., The Startups.

Social Media 60

Social Media Technical Review Tech Coast Angels Venture Capital 60

Jason Nazar

MARCH 22, 2011

In the bay area it’s quite common for the entrepreneurs starting a company to be developers or technologists who can build the first versions of their products. Entrepreneurs that start companies in LA are often focused on revenue and business models. That’s typically not the case in Los Angeles.

Company 111

Company Companies Startup Twiistup 111

Startup Professionals Musings

DECEMBER 22, 2012

My plea to entrepreneurs is to recognize these concerns as an opportunity, and go the extra mile to make people’s life better, rather than stoke the fires. Here are a few specifics on how to be part of the solution, rather than part of the problem: Put a personal face and address on your site; don’t hide behind an “info” email address.

Startup 85

Startup Technical Review Social Network News 85