Berkonomics

MAY 3, 2018

Many executives and managers have made the mistake of using the financial and sales forecast to plan and execute hiring of new employees – so that they could be trained and up to speed when the demand arrives. The balance between preparedness and cost. Although hiring early does add to overhead by bringing employees aboard before they.

Training 226

Training Layoffs Demand Resource 226

Berkonomics

AUGUST 31, 2017

Time bankruptcy results from the deliberate over-commitment of core resources. Here is one example: You take on a new customer, customize programs or services as needed, and install perhaps an 80% completed system, product or service. Commit all your core resources to solving the resulting problem, and new work stops.

Resource 243

Resource Customer Custom Software 243

Berkonomics

SEPTEMBER 16, 2021

Don’t draw your visionary resources into the incremental fight. Email readers, continue here…] Or finally, you may want to start a project using the next generation of tools to produce an entirely new product – but your development resources are all tied up with projects to enhance existing products.

Company 156

Company Companies Resource Cloud Computing 156

Berkonomics

OCTOBER 8, 2020

Most entrepreneurs quote a resource for market size but fail to then take the next step to eliminate all parts of that market unreachable by the company or product. That’s likely to be completely unreachable for you with almost any amount of resources. Sources for your data. TAM, SAM, SOM? What is your market size?

Company 156

Company Companies Metrics Resource 156

Berkonomics

MAY 18, 2017

It is a medium range process involving senior management and departmental management as well, directing resources in ways that, as accomplished, lead the company toward the goal. Create a hosted “software as a service” or “on demand” addition to our product line by end of (next) year. What is a strategy?

Organization 275

Organization Metrics Demand Resource 275

Berkonomics

MARCH 26, 2020

one area to another in the flow of product or service through your organization. A bottleneck in your organization’s flow of product or service can happen, shift, or disappear quickly. Common to all bottlenecks are three factors: [Email readers, continue here…] . The three common factors making a bottleneck.

Organization 156

Organization Demand Satisfaction Training 156

Berkonomics

MARCH 5, 2020

Is the product or service possible to produce at all, let alone economically enough to. One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. First: Product risk. . Second: Market risk. .

Outsource Development 156

Outsource Development Ideas Resource Patents 156

Berkonomics

FEBRUARY 8, 2018

We have previously made the case that professional investors demand more in the form of restrictive covenants and lower valuations. The VC’s subsequently invested $18 million, well beyond what angel investors usually are able to project from their own resources. This statement could be considered controversial.

Invest 243

Invest Venture Capital Demand Resource 243

Berkonomics

DECEMBER 19, 2019

Ever had a manager who hung those motivational posters around the office, spoke of “pushing together,” or “you’re empowered to give great service” – and then acted at least once in complete disregard of those statements? How do you empower your people to do what you claim as your motto or standard of service?

Southern California 156

Southern California Examples Customer Custom 156

Berkonomics

FEBRUARY 21, 2019

First, few startups can use that much money today with all the virtual services available and increasingly inexpensive methods of development, prototyping and marketing. Third (if you’re keeping score), it is not wise to dilute the founder’s ownership greatly in the first round of financing. How does this comport with “skin in the game?”.

Startup 120

Startup Invest Summary Resource 120

TechCrunch LA

MARCH 18, 2019

The ARPANET, as it was called back then, was designed by government, industry and academia so scientists and academics could access each other’s computing resources and trade large research files, saving time, money and travel costs. On the one hand, it has led to valuable services of great value.

UCLA 253

UCLA Social Media Social Network Santa Barbara 253

Berkonomics

MARCH 14, 2019

Is the product or service possible to produce at all, let alone economically enough to compete in the marketplace? One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. Second: Market risk.

Outsource Development 120

Outsource Development Ideas Resource Patents 120

Berkonomics

NOVEMBER 12, 2015

Quality” products and services should not be positioned as “cheap,” or your potential customers will question your message from the start, and will be more critical of the delivered product than if offered as one or the other, but not both. Email readers, continue here…] But beware. Red Adair said, “…pick any two.”

Resource 120

Resource Sales Pricing Demand 120

Berkonomics

AUGUST 16, 2018

Over the years, I have often heard the complaint from CEO friends that they have become so swamped by the demands of their growing businesses that they feel themselves further and further from the center of their industry, no longer at the forefront of information and competitive development. The risk of the daily routine. Yes, I know.

Marketing 120

Marketing Demand Media Entrepreneur 120

Berkonomics

MAY 2, 2013

The definition of a bottleneck in your business is one that constricts the flow of work from one area to another in the flow of product or service through your organization. Email readers, continue here.] A bottleneck in your organization’s flow of product or service can happen, shift, or disappear quickly.

Organization 222

Organization Demand Satisfaction Training 222

Berkonomics

OCTOBER 13, 2016

Email readers, continue here…] What if you had abandoned that market, reallocated your resources, and focused instead upon other non–competitive geographical or industry segments? But doesn’t it take seemingly unlimited resources to compete against the gorilla in a niche? Been skewered for slow customer service?

Resource 120

Resource Competition Examples Customer 120

Berkonomics

MARCH 15, 2012

Is the product or service possible to produce at all, let alone economically enough to compete in the marketplace? One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer.

Outsource Development 200

Outsource Development Ideas Resource Patents 200

Berkonomics

DECEMBER 13, 2018

If the market is moving quickly toward your class of product or service, you may be able to gain a piece just by being there at the right time with the right product or service. Certainly there were resources available to point the company toward the information. A story of a company that couldn’t see far enough ahead.

Marketing 120

Marketing Class Startup Research 120

Berkonomics

DECEMBER 13, 2018

If the market is moving quickly toward your class of product or service, you may be able to gain a piece just by being there at the right time with the right product or service. Certainly there were resources available to point the company toward the information. A story of a company that couldn’t see far enough ahead.

Marketing 120

Marketing Class Startup Research 120

Berkonomics

MARCH 19, 2015

Email readers, continue here…] That’s one scenario. Or finally, you may want to start a project using the next generation of tools to produce an entirely new product – but your development resources are all tied up with projects to enhance existing products. It is a cost of doing business that you cannot ignore.

Cloud Computing 120

Cloud Computing Resource Tool Startup 120

Berkonomics

JANUARY 31, 2013

Ever had a manager who hung those motivational posters around the office, spoke of “pushing together,” or “you’re empowered to give great service” – and then acted at least once in complete disregard of those statements? Email readers, continue here.]

Southern California 176

Southern California Customer Custom Demand 176

Tech.Co

APRIL 7, 2020

To provide support and motivation, our members-only email newsletter has become the LABS Stay-Insider. The email is filled with a mix of practical business advice and best working practice. All these services are being made available to those who need them, free of charge. But that's not been the case.

Newsletter 153

Newsletter News Geni Email 153

Startup Professionals Musings

FEBRUARY 4, 2017

More than just spending, you need to create an “experience” in this digital age which sets you apart from the banner ads, email blasts, and old-school websites out there today. Products are the new services. Digital channels enable you to turn products into on-demand services that help customers reach their goals, and add value.

Marketing 82

Marketing Demand Startup Customer 82

Startup Professionals Musings

OCTOBER 5, 2013

More than just spending, you need to create an “experience” in this digital age which sets you apart from the banner ads, email blasts, and old-school websites out there today. Products are the new services. Digital channels enable you to turn products into on-demand services that help customers reach their goals, and add value.

Marketing 104

Marketing Demand Startup Customer 104

Berkonomics

DECEMBER 23, 2009

Email readers continue here.] What is a strategy? It is a medium range process involving senior management and departmental management as well, directing resources in ways that, as accomplished, lead the company toward the goal. Expand into at least three new continents through new distribution channels.

Organization 159

Organization Metrics Demand Resource 159

socalTECH

JULY 12, 2013

Many companies would love to be able to get the benefits of cloud--easy configurability, low cost, scaling, and more--but, due to various reasons, can''t take advantage of public cloud services like Amazon. The Pasadena firm''s co-founders, Sean Lynch and Steve Curry , sat down with us to talk about the service. What does MetaCloud do?

CIO 207

CIO Southern California Technical Review Software Review 207

Berkonomics

DECEMBER 13, 2011

Email readers, continue here.] If the market is moving quickly toward your class of product or service, you may be able to gain a piece just by being there at the right time with the right product or service. Certainly there were resources available to point the company toward the information. That’s a valuable lesson.

Class 149

Class Product Marketing Demand 149

Startup Professionals Musings

SEPTEMBER 2, 2012

More than just spending, you need to create an “experience” in this digital age which sets you apart from the banner ads, email blasts, and old-school websites out there today. Products are the new services. Digital channels enable you to turn products into on-demand services that help customers reach their goals, and add value.

Customer 100

Customer Custom Marketing Demand 100

Both Sides of the Table

MAY 18, 2010

As a startup entrepreneur you’ll have many demands for your time. Service providers will want to get to know you. The problem is that the scarcest resource in any entrepreneur’s life is your time. “Thank you for writing to me – it’s nice to hear from you (or meet you) via email.

Startup 305

Startup Venture Capital Writing Conference 305

socalTECH

MAY 30, 2019

I think, to be a great entrepreneur, you have to look at what is missing in the category that you will be playing in the industry, and figure what you can deploy with a little bit of strategy and technology to bring a better service and price. People were not just going to Google, they were looking all over the place.

Content 193

Content Social Network Coach Help 193

Berkonomics

FEBRUARY 9, 2010

We have previously made the case that professional investors demand more in the form of restrictive covenants and lower valuations. Email readers continue here.] This statement could be considered controversial. Now we explore the other side of that coin.

Venture Capital 149

Venture Capital Invest Demand Resource 149

Startup Professionals Musings

JUNE 4, 2011

More than just spending, you need to create an “experience” in this digital age which sets you apart from the banner ads, email blasts, and old-school websites out there today. Products are the new services. Digital channels enable you to turn products into on-demand services that help customers reach their goals, and add value.

Marketing 91

Marketing Startup Demand Customer 91

socalTECH

JUNE 23, 2021

Alex Nocifera: We help the enterprise, large brands, working with brands like US Cellular, Panera Bread, Square, Uber, and help them generate demand for their products and services in a local, acute manner. We have the data where those universities are, we have the human resources and curated marketing labor. What is Field Day?

Marketing 113

Marketing Los Angeles Zag Startup 113

Tech.Co

DECEMBER 6, 2017

At the time of founding, our iHub’s main focus was renewable energy because of the abundant sunshine in greater Palm Springs, the reliable wind in the San Gorgonio Pass, and the geothermal resources at the Salton Sea. Hank: Seco Sys has developed a range of web services that are dedicated to managing all types of water.

Startup 121

Startup Technical Review Patents Services 121

Startup Professionals Musings

NOVEMBER 2, 2013

Don’t use the same message on Twitter you developed for email blasts and postcard blitzes. Social media demands two-way communication, rather than outbound only. You need these to add the human element to your business or service. It’s all available for “free” on the Internet, but your time is a valuable resource.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

SEPTEMBER 28, 2012

Don’t use the same message on Twitter you developed for email blasts and postcard blitzes. Social media demands two-way communication, rather than outbound only. You need these to add the human element to your business or service. It’s all available for “free” on the Internet, but your time is a valuable resource.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

MAY 2, 2010

More than just spending, you need to create an “experience” in this digital age which sets you apart from the banner ads, email blasts, and old-school websites out there today. Products are the new services. Digital channels enable you to turn products into on-demand services that help customers reach their goals, and add value.

Marketing 55

Marketing Startup Demand Customer 55